The traditional marketing mediums are one way channels. Web 2.0 opens up ability to have conversations and do it cheaply.
April 10, 2010 Better Business Blogging - Using Your Blog to Engage with Customers Natalie Malaszenko Director, Social Media & Commerce Blog: petcoscoop.com Twitter: @petco, @GenNaturalPet, @NatalieatPETCO Facebook:
blog (blŏg) n. short for weblog; an online diary, apersonalchronological log ofthoughtspublished on a Web page. typically updated daily, blogs often reflect thepersonalityof the author. 2
Have fun sharing what you do with your fans! PETCO vendor Natural Balance had the Guinness Book World Record Breaking “World’s Largest Rose Parade Float”. To drive awareness and conversations a PETCO associate rode on the float and used social media to bring the event to the world live, through facebook, twitter and blogs pre- and post- event. Blog posts driving awareness for float and how community can win prizes during parade including pre-parade letting people know on the blog that if they hold a sign and PETCO sees it, they can win prizes: Through twitter and facebook shared photos, comments and contest questions live from the float.