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Facebook: Ur Doin’ it Right




             Anne Hogan
       ahogan@humanesociety.org
            @Anne_Hogan
Starting off Right: Your Profile


Facebook profiles MUST represent a real person

                      YES
                              Use pages or groups for:

                              • Companies

                              • Organizations
                      NO
                              • Pets
Pages vs Groups: Which is Right for You?


Page                   Group

Indexed by Google      Not indexed by Google
Post as page           Post as personal profile
Access to analytics    No analytics
Vanity URL’s           No vanity URL
Create events          Create events
Add apps or tabs       No apps or tabs
Public                 Public or Private
Updates in News Feed   Updates in Notifications
Tagging                No tagging
Pages vs Groups: Which is Right for You?


Page                           Group
The focus is on the            The focus is on all group
brand/person represented       members collectively.
by the page.



Best tool for building long-   Best for people with similar
lasting relationships and      interests or organizing for a
promoting your brand.          specific or short-term
                               goal/event.
Contests and Giveaways

      What Facebook Says:
http://www.facebook.com/page_guidelines.php#promotionsguidelines
Contests and Giveaways

                   What This Means:
• Contests or giveaways hosted on Facebook MUST be
  administered through a 3rd party app

• Cannot ask people to like, comment or share as a
  contest entry – on Facebook or elsewhere

• Cannot ask people to vote for a contest by liking or
  commenting

 If you violate these TOS, Facebook can remove
             your page without warning!
Sharing and Cross-Posting

• Make sure cross-posting
  is allowed before sharing
  to groups/pages

• Always share from the
  original source and check
  for updates before sharing
Anne Hogan
ahogan@humanesociety.org
     @Anne_Hogan

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Anne Hogan, HSUS: Facebook - Ur Doin' it Right

  • 1. Facebook: Ur Doin’ it Right Anne Hogan ahogan@humanesociety.org @Anne_Hogan
  • 2. Starting off Right: Your Profile Facebook profiles MUST represent a real person YES Use pages or groups for: • Companies • Organizations NO • Pets
  • 3. Pages vs Groups: Which is Right for You? Page Group Indexed by Google Not indexed by Google Post as page Post as personal profile Access to analytics No analytics Vanity URL’s No vanity URL Create events Create events Add apps or tabs No apps or tabs Public Public or Private Updates in News Feed Updates in Notifications Tagging No tagging
  • 4. Pages vs Groups: Which is Right for You? Page Group The focus is on the The focus is on all group brand/person represented members collectively. by the page. Best tool for building long- Best for people with similar lasting relationships and interests or organizing for a promoting your brand. specific or short-term goal/event.
  • 5. Contests and Giveaways What Facebook Says: http://www.facebook.com/page_guidelines.php#promotionsguidelines
  • 6. Contests and Giveaways What This Means: • Contests or giveaways hosted on Facebook MUST be administered through a 3rd party app • Cannot ask people to like, comment or share as a contest entry – on Facebook or elsewhere • Cannot ask people to vote for a contest by liking or commenting If you violate these TOS, Facebook can remove your page without warning!
  • 7. Sharing and Cross-Posting • Make sure cross-posting is allowed before sharing to groups/pages • Always share from the original source and check for updates before sharing