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BlogPaws 2010 West - Social Media Strategy that Works for You - Lena West
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BlogPaws 2010 West - Social Media Strategy that Works for You - Lena West

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Lena West, of xynomedia, spoke on developing a sustainable social media strategy that works for you at the BlogPaws 2010 West pet blogging and social media conference in Denver on September 9-11, …

Lena West, of xynomedia, spoke on developing a sustainable social media strategy that works for you at the BlogPaws 2010 West pet blogging and social media conference in Denver on September 9-11, 2010.

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  • 1. Developing a Sustainable Social Media Strategy that Works for YOU How to Leverage Social Media to Build Your Brand AND Get More Business
  • 2. When you understand the drivers, you understand the game. Video: Social Media Revolution Leverage Point #1: The Imperative
  • 3. Leverage Point #2: A Word About ‘Experts’ award-winning social media consultant,  blogger, speaker, journalist and technologist experienced social media strategist and developer columnist and blogger for Entrepreneur Magazine expert blogger for FastCompany Magazine
  • 4. Use your ‘why’ to guide you. Leverage Point #3: Your ‘Why’?
  • 5. Examine your marketing. What’s working? What’s not? Leverage Point #4: No Social Media Haystacking
  • 6. Selecting the wrong tool is costly. Leverage Point #5: Right Tool for the Job
  • 7. Use your calendar ruthlessly. Leverage Point #6: Make a Date!
  • 8. Stay organized. Stay in control. Leverage Point #7: Cool, Calm & Collected
  • 9. Which services/tools will you use? Which will you ignore? Leverage Point #8: Create Your Short List
  • 10. Leverage Point #9: Set Boundaries Who will you “friend”? Who will you ignore? Set rules for each service.
  • 11. Social media doesn’t replace anything; it’s like make-up – it enhances. Leverage Point #10: Avoid New ‘Wheels’
  • 12. Have something to say and be willing to say it. Use ‘The Reciprocity Rule’  Leverage Point #11: Get Business!
  • 13. On track or not? Recognize a derailed effort. Triage & troubleshoot. Leverage Point #12: Measure
  • 14. All Together Now… * The Imperative * ‘Experts’ * Your ‘Why’ * No Haystacking * The Right Tools * ‘Dating’ * Calm & Cool * Your Short List * Boundaries * New Wheels * Get Business * Measure
  • 15. Questions? Q&A
  • 16. Lena L. West - xynoMedia www.twitter.com/LenaWest [email_address] 914.377.0600 Connect

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