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BlogPaws 2010 West - Social Media Strategy that Works for You - Lena West
 

BlogPaws 2010 West - Social Media Strategy that Works for You - Lena West

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Lena West, of xynomedia, spoke on developing a sustainable social media strategy that works for you at the BlogPaws 2010 West pet blogging and social media conference in Denver on September 9-11, ...

Lena West, of xynomedia, spoke on developing a sustainable social media strategy that works for you at the BlogPaws 2010 West pet blogging and social media conference in Denver on September 9-11, 2010.

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    BlogPaws 2010 West - Social Media Strategy that Works for You - Lena West BlogPaws 2010 West - Social Media Strategy that Works for You - Lena West Presentation Transcript

    • Developing a Sustainable Social Media Strategy that Works for YOU How to Leverage Social Media to Build Your Brand AND Get More Business
    • When you understand the drivers, you understand the game. Video: Social Media Revolution Leverage Point #1: The Imperative
    • Leverage Point #2: A Word About ‘Experts’ award-winning social media consultant,  blogger, speaker, journalist and technologist experienced social media strategist and developer columnist and blogger for Entrepreneur Magazine expert blogger for FastCompany Magazine
    • Use your ‘why’ to guide you. Leverage Point #3: Your ‘Why’?
    • Examine your marketing. What’s working? What’s not? Leverage Point #4: No Social Media Haystacking
    • Selecting the wrong tool is costly. Leverage Point #5: Right Tool for the Job
    • Use your calendar ruthlessly. Leverage Point #6: Make a Date!
    • Stay organized. Stay in control. Leverage Point #7: Cool, Calm & Collected
    • Which services/tools will you use? Which will you ignore? Leverage Point #8: Create Your Short List
    • Leverage Point #9: Set Boundaries Who will you “friend”? Who will you ignore? Set rules for each service.
    • Social media doesn’t replace anything; it’s like make-up – it enhances. Leverage Point #10: Avoid New ‘Wheels’
    • Have something to say and be willing to say it. Use ‘The Reciprocity Rule’  Leverage Point #11: Get Business!
    • On track or not? Recognize a derailed effort. Triage & troubleshoot. Leverage Point #12: Measure
    • All Together Now… * The Imperative * ‘Experts’ * Your ‘Why’ * No Haystacking * The Right Tools * ‘Dating’ * Calm & Cool * Your Short List * Boundaries * New Wheels * Get Business * Measure
    • Questions? Q&A
    • Lena L. West - xynoMedia www.twitter.com/LenaWest [email_address] 914.377.0600 Connect