Your SlideShare is downloading. ×
Blog Paws 2010 West - Helping Shelter Pets Using Social Media - Jane Harrell
Blog Paws 2010 West - Helping Shelter Pets Using Social Media - Jane Harrell
Blog Paws 2010 West - Helping Shelter Pets Using Social Media - Jane Harrell
Blog Paws 2010 West - Helping Shelter Pets Using Social Media - Jane Harrell
Blog Paws 2010 West - Helping Shelter Pets Using Social Media - Jane Harrell
Blog Paws 2010 West - Helping Shelter Pets Using Social Media - Jane Harrell
Blog Paws 2010 West - Helping Shelter Pets Using Social Media - Jane Harrell
Blog Paws 2010 West - Helping Shelter Pets Using Social Media - Jane Harrell
Blog Paws 2010 West - Helping Shelter Pets Using Social Media - Jane Harrell
Blog Paws 2010 West - Helping Shelter Pets Using Social Media - Jane Harrell
Blog Paws 2010 West - Helping Shelter Pets Using Social Media - Jane Harrell
Blog Paws 2010 West - Helping Shelter Pets Using Social Media - Jane Harrell
Blog Paws 2010 West - Helping Shelter Pets Using Social Media - Jane Harrell
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Blog Paws 2010 West - Helping Shelter Pets Using Social Media - Jane Harrell

1,029

Published on

Jane Harrell, of PetFinder.com, presented on helping animal shelters via social media at the BlogPaws 2010 West pet blogging and social media conference in Denver on September 9-11, 2010.

Jane Harrell, of PetFinder.com, presented on helping animal shelters via social media at the BlogPaws 2010 West pet blogging and social media conference in Denver on September 9-11, 2010.

Published in: Lifestyle
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,029
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. By Jane Harrell, Petfinder.com A Four-Step Toolkit to help Shelter Pets Using Digital Media
  • 2. Why use digital media?
    • An outlet for daily (or more!) interaction with prospective adopters, fundraisers, volunteers and foster homes
    • Drive people back to longer messaging or resources
    • Spread the word about your rescue group
    • Expediency, cost
    • Educate!
  • 3. That's the why. Here's the how:
  • 4. STEP 1: Build trust & learn the ropes
    • Build a relationship with your shelter or rescue
      • Find your local group on http:// www.Petfinder.com
      • Get to know the people, let them know you
      • Discuss your role
      • Guidelines or legal restrictions?
  • 5. STEP 2: How will you represent your shelter/rescue?
    • The shelter or rescue's official page:
      • Pros: Name recognition, an instant audience
      • Cons: May have legal implications, takes trust, longevity
  • 6. STEP 2: How will you represent your shelter/rescue?
    • As an advocate of the shelter or rescue:
      • Pros: Fewer legal/ethical implications, less scary but trust still necessary, more flexible
      • Cons: Takes time to build an audience, takes time to build name recognition
  • 7. STEP 2: How will you represent your shelter/rescue?
    • As an advocate of one area of rescue (foster, adoption, volunteering):
      • Pros: Fewer legal/ethical implications, less scary but trust still necessary, more flexible
      • Cons: Takes time to build an audience, takes time to build name recognition
  • 8. STEP 3: Pick your medium & frequency
    • Web site (Weekly/Monthly)
    • Blogging (Weekly)
    • Facebook (Bi-Weekly)
    • Twitter (Daily)
    • YouTube/Video (Weekly/Monthly)
  • 9. STEP 4: Make a plan, research & go!
    • Web site
      • Update shelter news, help write newsletters or spotlight an adoptable pet profile
      • Upload adoptable pet descriptions and photos to Petfinder
      • Tools: Customized Pet List Scroller , Featured Pet Generators , Pet Search Tools
  • 10. STEP 4: Make a plan, research & go!
    • Blog
      • Spotlight an adoptable pet
      • Add a pet list scroller or adoptable pet search widget and encourage others to
      • Talk about special events and initiatives
      • Write about what means something to YOU.
      • Examples: Petfinder.com /blog/ , Ittybittykittycommittee.com , romeothecat.com , cleosday.grouchypuppy.com , iloverescueanimals.org , http:// wildrun.blogspot.com /
      • Resources: Darren Rowse's 31 Days to Building a Better Blog for post ideas, take advantage of a free blogging platform like WordPress or Blogger
      • Tools: Customized Pet List Scroller , Featured Pet Generators , Pet Search Tools
  • 11. STEP 4: Make a plan, research & go!
    • Facebook
      • Feature adoptable pet profiles
      • Start discussions
      • Send out facts and reminders
      • Link back to the Web site or blog
      • Share wishlists
      • Create calls to action for special events (adopt, sign up, donate, volunteer, etc)
      • Examples: Kiwi the shelter kitty, Adopt-A-Cat-Month, This Good That Bad, sfspca, St. Hubert's Animal Welfare Center, Be the Change for Pets
      • Resources: TheSocialAnimal.com, BlogPaws.com, petfinder.com/how-to-help-pets/
      • Tools: FBML application to create custom tabs, quiz apps to create quizzes or surveymonkey, Be the Change for Pets Facebook page
  • 12. STEP 4: Make a plan, research & go!
    • Twitter
      • Tweet pets for #TweetAPetTues
      • Participate in a #PawPawty
      • Send out facts and figures
      • Reminders and calls to action
      • Needed wishlist items
      • Interact with other people as though in a chat room, etc.
      • Examples: @rescueanimals, @peanutshelter, @InHonorofSkippy, @padsforpaws, @louisebear2, @ddfl, @frougaldougal/#PawPawty
      • Resources/Tools: HootSuite, TweetDeck, SocialOomph, #TweetAPetTues, #BeTheChange, #BTC4Animals
  • 13. STEP 4: Make a plan, research & go!
    • YouTube/Video
      • Tell a story
      • Advocate for a single pet
      • Utilize all the story-telling avenues available but introduce video and audio.
      • Send out facts and figures
      • Reminders and calls to action
      • Needed wishlist items
      • Examples: SFSPCA, pawcurious, pawpawty/FrugalDougal, The Shelter Pet Project, BeanMeister22 (http://www.youtube.com/watch?v=SxtI0jZ4mSw)
      • Resources/Tools: iMovie on Macs, Windows Movie Maker on PCs, YouTube's free audioswap lists for free-to-use songs

×