Video Production 101 at BlogHer '13

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Video Production 101 at BlogHer '13

Video Production 101 at BlogHer '13

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  • 1. Video Production 101
  • 2. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Video Production 101 JULIE YAMAMOTO, CMD, @JulieY STACY JILL CALVERT, StacyJillCalvert.com, @StacyJill INSTRUCTORS
  • 3. #BH13Video101 INTERNET SSID: BlogHer | No Password Required The Shot List Today • Pre-Production • Production • Post Production • Q & A
  • 4. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Pre-Production • Concept • Storyboard • Content
  • 5. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Pre-Production - Concept • Types of Videos • Introduce yourself • Interview with someone • Product review • Process video • Demo a recipe, a craft or tech • Event
  • 6. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Pre-Production - Storyboard • Think simple: beginning, middle and end. • Example: Lowe’s spring campaign https://vine.co/v/bPH2WPpnA7r https://vine.co/v/bU61aqq2YOp
  • 7. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Pre-Production - Storyboard visual dialogue/set instructions
  • 8. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Pre-Production – Thoughts About Content • How-Tos • Keep it short • Trailer • Personal release forms • Promotional release forms
  • 9. #BH13Video101 INTERNET SSID: BlogHer | No Password Required
  • 10. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Production Values – What Equipment Should I Use? • Flip / Smart Phone • http://www.youtube.com/watch?v=3T2AYOqFxUU • Consumer HD camera • https://vimeo.com/42136168 • DSLR • http://www.youtube.com/watch?v=A-gEt8aHqs8
  • 11. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Production – Tips for Filming • How to shoot • Tripod • Lighting • 1/3 rule • Eyelines
  • 12. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Production – Tips for Filming • Primary interview • Pre-Roll • Shoot more than 10 seconds • Plan for b-roll – shoot 2x as much b-roll
  • 13. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Production – Audio
  • 14. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Production – Tips for Audio • Use external microphones • Tip – eliminate sounds • (turn off fridge, air conditioning)
  • 15. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Post-Production – First Steps • Backup, Backup, Backup • Flash drive • External hard drive • Online backup (Google Drive/Dropbox)
  • 16. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Post-Production – Workflow View videos on desktop Log your videos Import videos Use storyboard/outline to organize clips
  • 17. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Post-Production – Workflow Edit footage Adjust color Adjust audio Insert additional audio
  • 18. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Resources • Lynda.com • Local pro rental shop • Local universities/community colleges • Youtube.com for demos
  • 19. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Your Next Steps – Video Assignments What story do you want to tell? • Lifestyle blogger – My workspace • Family blogger – A story about the time my child . . . • Technology blogger – What’s in my bag
  • 20. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Your Next Steps – Video Assignments Everyone: • Why do you blog? WhyWeBlogProject.com • Most surprising tradeshow activity at BlogHer + b-roll of the tradeshow floor • Interview your roommates
  • 21. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Show Us Your Stuff! • Use the hashtag, #BHVideo101 to keep the conversation going!
  • 22. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Video Production 101 JULIE YAMAMOTO, CMD, @JulieY STACY JILL CALVERT, StacyJillCalvert.com, @StacyJill INSTRUCTORS
  • 23. “BlogHer is a snake meal of ideas in a wonton wrapper of love. Afterwards you need a 2- day nap, then it nourishes you for a year.” – @debontherocks