Tools to Analyze Reader Behavior & DIY Mobile Optimization

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Tools to Analyze Reader Behavior & DIY Mobile Optimization

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  • Show CrazyEgg Heat Map
  • Mention the role of scroll maps in analyzing content for optimization
    Emphasis on content being the main driver for click-throughs

    Show Scrolling CrazyEgg HeatMap
  • For example, maybe visitors who are coming to you from Pinterest are more engaged than visitors that coming from Facebook. This could influence how your approaching your social media strategy.

    Show Confetti Heat Map
  • Advantages:

    Free – standard part of Google Analytics
    A great way to visualize how your analytics apply to your site
    - A good starting point for those who aren’t yet using heat maps

    Limitations:

    Doesn’t track mouse movements, scrolling, or show where the clicks are coming from

    Show In-Page Analytics
  • These tools are great way to keep track of how your audiences reading and browsing habits change over time.
  • Tools to Analyze Reader Behavior & DIY Mobile Optimization

    1. 1. THE VISUAL WEB Tools to Analyze Reader Behavior & DIY Mobile Optimization
    2. 2. Tools to Analyze Reader Behavior & DIY Mobile Optimization Moderator: Stephanie Liebold // Travelcraft Journal // @stephliebold Speakers: Kerry Thompson // Skin & Tonics // @skinandtonicsKT Myriam Joire // tnkgrl // @tnkgrl THE VISUAL WEB
    3. 3. Tools to Analyze Reader Behavior & DIY Mobile Optimization Kerry Thompson // Skin & Tonics // @skinandtonicsKT THE VISUAL WEB
    4. 4. Heat Maps (CrazyEgg) • Show reader engagement • Track mouse movements, clicks, referrers, scrolling activity • Easy to implement • Give immediate, actionable information about your audience’s site activity • Can be used for desktop, tablet, and mobile versions of your site
    5. 5. Priority Heat Map Data Points • Navigation – Is it working? • What are your visitors looking at? • What are they ignoring? • Are your links drawing enough attention?
    6. 6. Advanced Heat Map Data Points • Referrals – where are you visitors coming from? • Are some referring links sending more active visitors than others? • How will this affect your social media strategy?
    7. 7. Google In-Page Analytics • Located at Behavior > In-Page Analytics • Click maps show what readers are clicking on • Helps determine if your navigation if effective • Shows what phrases are most attractive to your readers
    8. 8. There is no such thing as failure • All weak points have solutions. • Don’t be afraid of trial and error. • Even high performing areas have improvement opportunities. • As your audience changes, so will your site’s performance.

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