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The UnMarketing Manifesto at BlogHer '13
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The UnMarketing Manifesto at BlogHer '13

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The UnMarketing Manifesto at BlogHer '13

The UnMarketing Manifesto at BlogHer '13

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  • 1. The UnMarketing Manifesto
  • 2. #BH13Unmarketing INTERNET SSID: BlogHer | No Password Required The UnMarketing Manifesto DRESDEN SHUMAKER, Creating Motherhood, @DresdenPlaid MICHELLE HAMMONS, Burgh Baby, @burghbaby VERONICA ARREOLA, Viva la Feminista, @veronicaeye PANELISTS JENNA HATFIELD, Stop, Drop & Blog, @FireMom MODERATOR
  • 3. #BH13Unmarketing INTERNET SSID: BlogHer | No Password Required Individual Manifesto Posts • BurghBaby: http://bit.ly/burghbrand • Dresden: http://bit.ly/dresdenbrand • Veronica: http://bit.ly/veronicabrand • Jenna: http://bit.ly/jennabrand • What's yours?!
  • 4. #BH13Unmarketing INTERNET SSID: BlogHer | No Password Required I am not a brand. I am a voice. - @DresdenPlaid “I talk to people and I tell them my story often. I also want to know other people’s stories and actively seek out ways that our lives overlap to find commonality. I write about my own life and that is so specific. So what makes that interesting to strangers? I need to be relatable to other people. Other people need to find parts of themselves within me. Perhaps they see themselves in me when I write about trying to get pregnant, or when I share about being a single mom, maybe they connect to my stories about caregiving or what it is like to live with my mother.” How I see “branding” gone bad:
  • 5. #BH13Unmarketing INTERNET SSID: BlogHer | No Password Required Some bloggers struggle with overwhelming need to BRAND themselves. It’s possible to work with companies (and make money) and not change who you are or become a “brand”. It’s possible to revert. Once you go “brand” you CAN come back. A little polish to work with the Wizard is fine, but Dorothy stayed the same. And she didn’t ditch the dog!
  • 6. #BH13Unmarketing INTERNET SSID: BlogHer | No Password Required The UnMarketing Manifesto DRESDEN SHUMAKER, Creating Motherhood, @DresdenPlaid MICHELLE HAMMONS, Burgh Baby, @burghbaby VERONICA ARREOLA, Viva la Feminista, @veronicaeye PANELISTS JENNA HATFIELD, Stop, Drop & Blog, @FireMom MODERATOR
  • 7. “BlogHer is a snake meal of ideas in a wonton wrapper of love. Afterwards you need a 2- day nap, then it nourishes you for a year.” – @debontherocks