The List (and how to get on it) at BlogHer '13

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The List (and how to get on it) at BlogHer '13

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The List (and how to get on it) at BlogHer '13

  1. 1. The List (and how to get on it)
  2. 2. #BH13SMC INTERNET SSID: BlogHer | No Password Required The List (and how to get on it) ADRIANNA GIULIANI, Devries Public Relations CRISTY TURNER, Digital Brand Architects GENEVIEVE ASCENCIO, Factory PR, @thatgenevieve STACY MORRISON, BlogHer, @bklynstacy PANELISTS MODERATOR
  3. 3. #BH13SMC INTERNET SSID: BlogHer | No Password Required Pantene Photo a Day Challenge
  4. 4. #BH13SMC INTERNET SSID: BlogHer | No Password Required #FreshFace Off at the MTV Movie Awards
  5. 5. #BH13SMC INTERNET SSID: BlogHer | No Password Required MY REALITY: CAMPAIGN RECAP
  6. 6. #BH13SMC INTERNET SSID: BlogHer | No Password Required THE CONCEPT Bar lll MY REALITY at a glance: • The Cast: Five influencers • Six episodes • Six locations • Instagram images posted via Bar III and influencers to create each “episode” • Tweets posted via Bar III and influencers to support the storyline • Bar III Pinterest page is born, where each “episode” has a dedicated board
  7. 7. #BH13SMC INTERNET SSID: BlogHer | No Password Required THE CAST CHIARA FERRAGNI “The Fashion Blogger” Instagram: 865,000 Twitter: 150,200 Pinterest: 12,572 BRENDAN FALLIS “The DJ” Instagram: 3,936 Twitter: 2,115 LANGLEY FOX “The Artist” Instagram: 7,160 Twitter: 593 HANNAH BRONFMAN “The Entrepreneur” Instagram: 9,645 Twitter: 3,392 SEAN SULLIVAN “The Photographer” Instagram: 15,000 Twitter: 20,800 Pinterest: 903 TOTAL AUDIENCE Instagram: 900,741 Twitter: 177,100 Pinterest: 13,475
  8. 8. #BH13SMC INTERNET SSID: BlogHer | No Password Required THE EPISODES 1. NYFW / KICK OFF DINNER February 8th – 9th 2013 2. PUERTO RICO February 16th – 17th 2013 3. ROSE BOWL / LA March 8th – 9th 2013 4. BROOKLYN DAY TRIP March 16th 2013 5. MARFA March 21st – 23rd 2013 6. COACHELLA April 12th – 14th 2013
  9. 9. #BH13SMC INTERNET SSID: BlogHer | No Password Required THE NUMBERS - #MYREALITY Total Impressions 546,754 Top Post #1 27,187 Top Post #2 25,440 Instagram Total Impressions 15,876,258 Top Post #1 609,784 Top Post #2 427,604 Twitter Total Impressions 80,735,192 Total Ad Rate Value $807,351 Total Press Value $8,073,519 Total Impressions 13,312,616 Top Post #1 4,413,644 Top Post #2 4,410,888 Press Pinterest Total Impressions 62,665 Film 61,885 Trailer 680 YouTube TOTAL IMPRESSIONS 110,533,485
  10. 10. #BH13SMC INTERNET SSID: BlogHer | No Password Required TOP PERFORMING CONTENT - INSTAGRAM IMPRESSIONS: 11,194 Chiara Ferragni wearing a Bar III dress IMPRESSIONS: 16,706 Chiara Ferragni in a Bar III dress and necklace IMPRESSIONS: 16,968 Chiara Ferragni f wearing a Bar III denim jacket IMPRESSIONS: 15,909 Chiara Ferragni wearing all Bar III bracelets at the kick-off dinner
  11. 11. #BH13SMC INTERNET SSID: BlogHer | No Password Required MY REALITY: PINTEREST BOARDS
  12. 12. #BH13SMC INTERNET SSID: BlogHer | No Password Required CONSUMER ENGAGEMENT
  13. 13. #BH13SMC INTERNET SSID: BlogHer | No Password Required CONTEST HIGHLIGHTS Total Contest Entry Impressions 18,486 Number of Entries 295 Instagram Total Contest Entry Impressions 9,793,824 Number of Entries 6,510 Twitter Total Contest Entry Impressions 13,261,016 Number of Entries 81 Pinterest
  14. 14. #BH13SMC INTERNET SSID: BlogHer | No Password Required The List (and how to get on it) ADRIANNA GIULIANI, Devries Public Relations CRISTY TURNER, Digital Brand Architects GENEVIEVE ASCENCIO, Factory PR, @thatgenevieve STACY MORRISON, BlogHer, @bklynstacy PANELISTS MODERATOR
  15. 15. “BlogHer is a snake meal of ideas in a wonton wrapper of love. Afterwards you need a 2- day nap, then it nourishes you for a year.” – @debontherocks

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