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Sales & Marketing: Pricing & Proposals
 

Sales & Marketing: Pricing & Proposals

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    Sales & Marketing: Pricing & Proposals Sales & Marketing: Pricing & Proposals Presentation Transcript

    • Sales and Marketing Jenny Lauck blogher.com @mizzjennyProposals & Pricing Esther Crawford Esthercrawford.com @esthercrawford Maria Niles consumerpop.com @marianiles Stephanie O’Dea stephanieodea.com @stephanieodeaWireless Network: Fairmont MeetingsGroup and Password are both BlogHerPro Conference hashtag: #BlogHerPro
    • Perfect Pitch Formula The Hook The Windup Your Guarantee Your TimelineWireless Network: Fairmont MeetingsGroup and Password are both BlogHerPro Conference hashtag: #BlogHerPro
    • The Hook • “There is just too much to do and nowhere near enough time to do it!” All over the world women are faced with the daily dilemma of trying to cram more and more into an already over-crowded schedule. Who has time for monthly self-breast exams when there is weekly dusting and vacuuming, daily meal planning, hourly diapers to change, a baby to nurse and an argument to referee every 5-10 minutes? How on earth can moms take the time to exercise and floss when showering daily is a luxury that many don’t indulge?” • excerpts from the original Totally Together query, first sent out September, 2005 (this query letter attracted 4 agents, and two publishers) •Wireless Network: Fairmont MeetingGroup and Password are both BlogHerPro Conference hashtag: #BlogHerPro
    • The Windup • What you have to offer • My name is…and I am a… • I am highly qualified to write this book. When my eldest daughter was a baby I took her to work with me every day while my husband completed college. With baby on hip, I fielded phone calls, managed meetings, and fought fires between employees at a highly successful not-for-profit organization. I also found the time to keep our small apartment ship shape and ensured that we ate balanced, home-cooked meals. When my second daughter was two months old my husband and I jumped at the opportunity to purchase a larger home. We had two very young children at the time, but our house was ready for the realtor to walk through 30 minutes after we made our decision to sell. The house sold in 3 days. I have written a well-received column on parenting and household tips published in our local newspaper.Wireless Network: Fairmont MeetingGroup and Password are both BlogHerPro Conference hashtag: #BlogHerPro
    • Your Guarantee • Totally Together will include: • 7 simple daily chores • timeline for weekly, monthly, seasonal chores • simple de-cluttering techniques • guide for setting up family meetings • outline to create a meal plan • reproducible grocery list with check boxes • reminders to conduct self-breast exams • ideas for squeezing in exercise • Holiday timeline • fun, motivational quotesWireless Network: Fairmont MeetingGroup and Password are both BlogHerPro Conference hashtag: #BlogHerPro
    • Your Timeline • Totally Together will be approximately seventy-five thousand words and can be written in six months. • I am eager to do everything I can to help publicize this book in both social and traditional media. • My current social media stats: Source: The Internet Business Manifesto by Rich Shefren (strategicprofits.com)Wireless Network: Fairmont MeetingGroup and Password are both BlogHerPro Conference hashtag: #BlogHerPro
    • Background and Scope Acme Hotels is a group of boutique hospitality properties. Acme Hotels would like to explore the potential of using social media marketing efforts. In order to educate Acme management, consultant will conduct training sessions, regionally to provide an overview of social media. Training will cover specific tools with appropriate case studies to illustrate effective marketing strategies. Deliverables A half-day training session lasting four hours will cover social networking and media basics including how to use LinkedIn, Twitter and Facebook. A full-day session lasting seven hours will additionally cover monitoring and engagement, blogging and blogger outreach. Budget Four hour session $ Seven hour session $ Terms Pricing is contingent upon client providing training space with wired internet access available, projection capability and any other necessary audio/visual equipment. Consulting Engagement Proposal The budget does not include travel related expenses, service or Prepared for: account fees associated with social media services, content Jane Smith Director of Sales & Marketing development or design costs (e.g. web design). No billable Acme Hotels & Restaurants expenses will be incurred without prior approval from client. Maria Niles Any change orders which alter the scope of the project will be billed April 26, 2009 separately upon approval. Prices are valid for 30 days from date of proposal. A 50% initial deposit is due upon acceptance of proposal. Final billing will occur upon completion of workshop and will be due no later than 30 days from invoice date. Late payments will incur a 1.5% penalty per additional 30 days past due.Wireless Network: Fairmont MeetingsGroup and Password are both BlogHerPro Conference hashtag: #BlogHerPro
    • Background Terms Awesome Brands was formed originally to provide media agency The budget does not include service or account fees associated with services. From there Awesome Brands became a top marketing social media services, content development, integration with firm guiding the growth of several brands. website, custom CSS or other coding, custom graphic design or creation on a non-hosted platform (e.g. Wordpress or other software Scope that requires installation). ConsumerPop can arrange contracting for these services at a separate cost upon request. Awesome Brands provides a comprehensive array of strategic marketing services and seeks to increase their use of social media The budget does not include travel related expenses which will be marketing techniques to grow awareness and sales for the brands billed separately at cost. No billable expenses will be incurred Awesome Brands manages. without prior approval from client. Terrific Cosmetics has a blog that has not been updated ATC will have the option to renew the contract monthly under the consistently and frequently. Beginning with building consistently same terms and conditions through December, 2009. updated compelling blog content to anchor community building Notwithstanding the above, either party will have the option to and education efforts, Awesome Brands would like to craft a terminate the contract at any time on ten days notice to the other. complete social media strategy for Terrific and model efforts that can be used as a basis to plan strategic approaches for social Any change orders which alter the scope of the project will be billed media use for additional Awesome Brands. separately upon approval. Prices are valid for 30 days from date of proposal. Deliverables A 50% initial deposit of $ is due upon acceptance of proposal ATC Social Media Planning: Monthly invoices will be presented on the 25th of the month due no Analyze elements and opportunities for ATC brands, identify later than 30 days from invoice date. appropriate social media tools and communities to use and participate in, and establish accounts and platforms. Payment issued and sent within 5 days from invoice date will qualify for a 5% discount. Community management and platform use training, assist with identifying, training and transitioning to community evangelists Late payments will incur a 1.5% penalty per additional 30 days past where appropriate. due. Budget ATC Social Media Marketing Planning $ /month (Based on estimated 80 hours/month +/- 10%. Additional time and costs must be authorized and approved by both client and consultant as a change in scope)Wireless Network: Fairmont MeetingsGroup and Password are both BlogHerPro Conference hashtag: #BlogHerPro
    • How Much is Your Time Worth? • How much do you want to earn in the next calendar year? • How many days per week do you work? • How many hours per day do you work? • How many hours per day do you REALLY work? • How many weeks per year do you work? • Total hours available to you right now to produce desired income? • Your desired salary divided by your available work hours equals your (preferred) hourly rate Source: The Internet Business Manifesto by Rich Shefren (strategicprofits.com)Wireless Network: Fairmont MeetingGroup and Password are both BlogHerPro Conference hashtag: #BlogHerPro
    • How Much is Your Time Worth?• How much do you want to earn in the next calendar year? $250,000• How many days per week do you work? 6• How many hours per day do you work? 10• How many hours per day do you REALLY work? 2• How many weeks per year do you work? 50• Total hours available to you right now to produce desired income: 600• Your desired salary divided by your available work hours = your (preferred) hourly rate $416.66 Source: The Internet Business Manifesto by Rich Shefren (strategicprofits.com) Wireless Network: Fairmont Meeting Group and Password are both BlogHerPro Conference hashtag: #BlogHerPro
    • ResourcesNewsletters:• Reporter Connection• Publicity Hound• PR Insider• Steve Harrisons newsletters and podcastsWebsites:• Copyblogger.net• ProBlogger.net & http://jobs.problogger.net/• JaneFriedman.com• ThePassiveVoice.com• Catherine, Caffeinated http://catherineryanhoward.com/self-printing- home/self-printing-posts/ Source: The Internet Business Manifesto by Rich Shefren (strategicprofits.com) Wireless Network: Fairmont Meeting Group and Password are both BlogHerPro Conference hashtag: #BlogHerPro
    • Resources - ContinuedBooks:• Nonfiction Book Proposals Anybody Can Write -- Elizabeth Lyon• Influence, The Psychology of Persuasion -- Robert Cialdini• Survival is Not Enough -- Seth Godin• Money Talks -- Alan Weiss• Celebritize Yourself -- Marsha Friedman (also runs Publicity Hound)• Viral Loop -- Adam Penenberg• 4-Hour Work Week -- Tim Ferriss• 21 Success Secrets of Self-Made Millionaires -- Brian Tracy• Make A Killing On Kindle (Without Blogging, Facebook Or Twitter). The Guerilla Marketers Guide To Selling Ebooks On Amazon [Kindle Edition]• IDEO Method Cards http://www.ideo.com/work/method-cards/• Professional Blogging for Dummies – Susan Getgood Source: The Internet Business Manifesto by Rich Shefren (strategicprofits.com) Wireless Network: Fairmont Meeting Group and Password are both BlogHerPro Conference hashtag: #BlogHerPro
    • Tips• Stay off the internet --- if you are "promoting" you are not creating http://www.pomodorotechnique.com/• Content is the most important thing --- you need to have a nice body of work before you should worry about monetizing• Diversify your monetization: ads, ebooks, traditional books, freelance writing (digital AND traditional), spokesperson, consulting, speaking, apps• Give more than you ask from your audience• Be the person behind the brand; be a real, true, authentic person --- not a made-up persona• Have a set list of goals: yearly, monthly, weekly, and daily• Answer your email and your @replies• You cant constantly shill --- and if you are shilling for someone else (via paid review, or cool product) it still comes across as an ad. You cant then ask for your readers to buy your new ebook. An ad is an ad, so choose wisely• You do not need to spend in order to make money• Use social media tools that you like -- if you dont like Facebook or Pinterest, dont obsess, you dont *need* to do something just because someone says you *have* to• Everything is negotiable• Keep all of the email addresses from your discarded PR pitches. Create a spreadsheet; you may have something to pitch to them Wireless Network: Fairmont Meeting Group and Password are both BlogHerPro Conference hashtag: #BlogHerPro
    • Sales and Marketing Jenny Lauck blogher.com @mizzjennyProposals & Pricing Esther Crawford lifebook.co @esthercrawford Maria Niles consumerpop.com @marianiles Stephanie O’Dea stephanieodea.com @stephanieodeaWireless Network: Fairmont MeetingsGroup and Password are both BlogHerPro Conference hashtag: #BlogHerPro