BlogHer '12: Avoid Analytics Overload: Google Analytics Tips


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Avoid Analytics Overload: Google Analytics Tips at BlogHer '12

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  • Sure, number of visitors is important… But so are a lot of other stats. Trends are even more important! The graphs can help you see if your site is growing over time, and if you reader engagement is growing over time. Is your bounce rate increasing or decreasing? How many pages per visit does your average visitor read? Looking at the “Big Picture” is much more important than simply looking at total number of visits or pageviews. (Even if you have advertising on your site.) Defaults to last 30 days. Click to change… Can also compare time periods. “ Bounce Rate” is the percentage of visitors who come to your site, view that one “landing” page, and then don’t view another page. Regular readers may also be “bouncers” because they will read your latest post and then leave. As such, bounce rates on blogs tend to be higher than other sites. Can view by day, week, or month. Choosing larger chunks can help identify trends. put in screenshot of whole dashboard, animate through all the definitions how to set date range definitions how to change the graph metric click on one of those graphs next to the overview metrics to get to a graph about that metric Visitor: An individual user of your site Visit/Session: Time from when a visitor enters and leaves your website Pageviews: Every time a visitor views a web page on a site Pages/Visit - 2 to 3 is typical Site Referrer: External web page that brought visitor to you Conversion: When a visitor completes an action (buys a product, subscribes to newsletter) Bounce Rate: Percentage of visitors that exit after only viewing one page of a website. Typical rate for a blog: 50% to 75%
  • Not every visit lasts 1 minute and 31 seconds! Looking at the distribution curve helps us understand what’s really happening. The blue bars below show you the percentage of visitors in each time-group. The distribution shows a completely different story than the overall average. 80% of my visits last less than 10 seconds! How can you reduce the % that are in the 0-10 second group? Start looking at the changes to this curve over time to gauge your progress and success.
  • BlogHer '12: Avoid Analytics Overload: Google Analytics Tips

    1. 1. Avoid Analytics Overload Keidra Chaney Andrew Wilder @kdc
    2. 2. Web Analytics: Why You Should Care • Evaluate the effectiveness of social media, e-mail newsletters and other marketing efforts on your blog • Find out what people like and dont like about your content • Get into the heads of your visitors as they visit your blog • Improve your blogs design and content for your audience
    3. 3. Getting Set Up in Google Analytics Create an account at Click O "Adm n in" Then C New lick Accou nt Fill in y info.. our .
    4. 4. Get YourTracking Code Your Sites Unique Tracking ID The Tracking Code
    5. 5. Installing The Tracking Code on WordPress (self-hosted)OPTION 1: Some WordPress themes have a place for you to enter your Tracking ID(looks like UA-555121-2) or a place to paste the entire tracking code. The code should be in the <head> section o f yo u r siteOPTION 2: Use a WordPress plugin,like Google Analytics by Joost de Valk 3: Paste the code into your themes header.php file, just before the </head> tag.
    6. 6. Installing The Tracking Code on Blogger Just Enter Your Tracking ID
    7. 7. Filter out your own visits to your siteAdmin > Account > Filters > New FilterSet up a filter for to exclude the IPAddress of every location you regularlyuse to visit your site.Get your current address:www.checkmyip.comYour IP Addresses may change fromtime to time, so its important to checkthis every once in awhile.You may also need to filter out yourown server’s IP address!
    8. 8. Its good to have backup stats -As a second opinion or if theres a GA hiccup.Stats wont be equal. A 1% to 3% difference is StatsFree part of the Jetpack plugin,Integrates into WP ClickyGetClicky.comFree up to 3,000 page views/dayWordPress
    9. 9. Visitors Overview: The Basic Stats Date Range, Defaults to last 30 days The Info On Each Dot the Graph On the GraphUnique Visitors: Visits:The number of to Someone comes If you click on Pageviews:individuals views 1+ your blog, who these time a it of Every thenhave been toleaves pages,graphs,your Average Numberwill Pages Viewed a web visitor viewssite during the daterangeyouRate: takeVisit a site per on to more Bounce page Percentage of (2-3 about those info is typical) visitors who leave stats viewing only after one page
    10. 10. Avoiding Data OverloadIdentify key metrics that tell you how your site is performing-- and that agencies/advertisers ask for.For blogs, heres a good start: • Unique Visitors and Pageviews • Top Referring Websites • Top Keywords and Phrases from search engines • Site Content Popularity • Traffic from Mobile Devices
    11. 11. Top Referring Websites
    12. 12. Top Keywords and Phrases from search engines
    13. 13. Site Content Popularity: All Pages
    14. 14. Site Content: Landing Pages & Traffic Sources
    15. 15. Mobile Traffic
    16. 16. New vs. Returning Visitors Do new visitors leave your site quickly? Or are they engaged and looking around more? While in launch mode, focus on new visitors as a metric. When looking at content engagement and effectiveness, focus on returning visitors.
    17. 17. Visitor Behavior: Averages Lie! Frequency - Count of Visits – Number of times the same person comes back Recency - Days Since Last Visit – How long it’s been since theyve been to your site Visit Duration - How long they stay on your site in a single visit Page Depth - Number of pages they view in a single visit
    18. 18. Avoiding Data Overload Create a dashboard in an Excel spreadsheet so you can easily track weekly/monthly/ yearly trends:Excel Plug-ins Automatically Draw from your GA Account:
    19. 19. The Annotations Tool this! Click
    20. 20. URL Campaign BuilderPromoting your blog on Facebook, Twitter or e-mail? Use URL Builder totag e-mails and social links and track visitor information from thoselinks. Itll show up in referring traffic under “campaigns.” practices fortagging social ande-mail
    21. 21. Additional Tools Google & Bing Webmaster Tools & Crazy Egg
    22. 22. Google Analytics Resources Google Analytics Education (Videos and more): Google Analytics Support: Google Analytics Blog: Google Analytics Reporting Tools (Excel Plugins and more): Google Analytics URL Builder:
    23. 23. Avoid Analytics Overload Keidra Chaney Andrew Wilder @kdc
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