BlogHer '12: Leveraging Facebook and Twitter

The Professional – Diane Lang www.momofali.com Beginner @momofali Leveraging Facebook Leticia Barr www.techsavvymama.com and Twitter @TechSavvyMama Nelly Yusupova webgrrls.com @DigitalWomanWireless Network: BlogHer Session hashtag: #BH12FBTwitPassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12

Wireless Network: BlogHer Session hashtag: #BH12FBTwitPassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12

88% of Facebook users never return to a fan page once they’ve clicked the Like button They see and engage with your content in their News FeedWireless Network: BlogHer Session hashtag: # BH12FBTwitPassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12

The Real Problem? 95% of all of your Facebook Page updates won’t be seen! Facebook uses EdgeRank algorithm to determine how many people will see the content you’ve shared on your Facebook Page in their News Feed.Wireless Network: BlogHer Session hashtag: # BH12FBTwitPassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12

What is EdgeRank?Score that Facebook gives each piece of content that youpublish on your wall – text updates, photos, videos, & links.Wireless Network: BlogHer Session hashtag: # BH12FBTwitPassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12

Content Strategies to increase your EdgeRankCrowdsourceAsk Thought Provoking QuestionsPost simple “Did you know?” facts“Fill in the blank”Polls/SurveysTalk About what’s Happening today & in the NewsUse Photos & Videos (Photos Generate 200% Higher Interaction Rate than Links)Ask people to do simple tasksUse Call to Action (Asking Users To “Like” Gets 216% Higher Interaction Rate)ContestsPost Outside Business HoursBe Concise - Posts with 80 characters or less garnered 27% more engagementSponsored StoriesWireless Network: BlogHer Session hashtag: # BH12FBTwitPassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12

Fill in the blank exampleWireless Network: BlogHer Session hashtag: # BH12FBTwitPassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12

Ask people to do simple tasks exampleWireless Network: BlogHer Session hashtag: # BH12FBTwitPassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12

Ask people ‘like’ exampleWireless Network: BlogHer Session hashtag: # BH12FBTwitPassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12

The Professional – Diane Lang www.momofali.com Beginner @momofali Leveraging Facebook Leticia Barr www.techsavvymama.com and Twitter @TechSavvyMama Nelly Yusupova webgrrls.com @DigitalWomanWireless Network: BlogHer Session hashtag: #BH12FBTwitPassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12

BlogHer '12: Leveraging Facebook and Twitter

by BlogHer on Aug 10, 2012

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BlogHer ’12: Leveraging Facebook and Twitter Presentation Transcript

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