Facebook and Pinterest Community Building

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BlogHer Food panel on Facebook and Pinterest to build community.

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Facebook and Pinterest Community Building

  1. 1. INTENSIVE: Facebook and Pinterest Community Building
  2. 2. Facebook and Pinterest Community Building Instructor: Lisa Wells Cook Eat Paleo @CookEatPaleo Instructor: Lisa Leake 100 Days of Real Food @100DaysRealFood
  3. 3. Build Your Pinterest Community • Grow a loyal following • Increase engagement • Drive more traffic to your blog
  4. 4. Build Your Pinterest Community
  5. 5. Create an inviting profile
  6. 6. Optimize for mobile • 75% of all Pinterest traffic comes from mobile apps Source: TechCrunch, Feb 6, 2014
  7. 7. Create Engaging Pins • Rich pins • Vertical image • Keyword rich description Pinterest templates: Canva
  8. 8. Be Active • Pin daily • Pin when your audience is active • Engage your community Schedule: Ahalogy, ViralWoot
  9. 9. Use the power of group boards • Expose your content to new audiences • Gain followers • Support others in the community Find boards: PinGroupie
  10. 10. Promote Outside of Pinterest • Pin it button for images • Follow widget • Insert in blog posts, email • Share on social media Facebook tab: Woobox
  11. 11. Track Community Engagement Tool: Tailwind
  12. 12. Measure Your Success Tool: Google Analytics
  13. 13. Build Your Pinterest Community • Grow your following • Increase engagement • Drive traffic to your blog Pinterest tool links: cookeatpaleo.com/BHF14
  14. 14. Facebook and Pinterest Community Building Instructor: Lisa Wells Cook Eat Paleo @CookEatPaleo Instructor: Lisa Leake 100 Days of Real Food @100DaysRealFood
  15. 15. Facebook for Blogs Blog started in May 2010 “Fan Gate” created in April 2011 33% of my traffic (over all time) has come from FB
  16. 16. Facebook Fan Gate More details on my husband’s blog: problogschool.com/
  17. 17. Facebook: Good vs. Bad PROS People click on links You can post several times a day Ability to monetize When it’s good… it’s really good It’s free CONS You are not in control All pages are not created equal Paying to promote is not so great
  18. 18. What Facebook Did To Me Jan 13, 2014 I did not become this boring overnight.
  19. 19. What Still Works Text Posts (just “x” out preview if sharing a link) Teasers Being Yourself Ignoring the Rules Telling Followers What to Do Diversifying ALWAYS: Good quality content is good quality content.

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