Crowdfunding at BlogHer '13

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Crowdfunding at BlogHer '13

Crowdfunding at BlogHer '13

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  • 1. Crowdfunding – When $20 from Family and Friends Isn’t Enough to Fund Your Dream
  • 2. #BH13Crowdfund INTERNET SSID: BlogHer | No Password Required Crowdfunding – When $20 from Family and Friends Isn’t Enough to Fund Your Dream ERIN MARGOLIN, The Gay Dad Project, @ErinMargolin JAN ZIFF, Broomstick Productions, @LoveHeckerty KERRYN GERETY, fundraise.com, @kerryngerety PANELISTS
  • 3. #BH13Crowdfund INTERNET SSID: BlogHer | No Password Required Kerryn Gerety about.me/kerryngerety
  • 4. #BH13Crowdfund INTERNET SSID: BlogHer | No Password Required Erin Margolin – The Gay Dad Project
  • 5. #BH13Crowdfund INTERNET SSID: BlogHer | No Password Required www.gaydadproject.org
  • 6. #BH13Crowdfund INTERNET SSID: BlogHer | No Password Required www.gaydadproject.org
  • 7. #BH13Crowdfund INTERNET SSID: BlogHer | No Password Required www.gaydadproject.org
  • 8. #BH13Crowdfund INTERNET SSID: BlogHer | No Password Required www.gaydadproject.org
  • 9. #BH13Crowdfund INTERNET SSID: BlogHer | No Password Required
  • 10. #BH13Crowdfund INTERNET SSID: BlogHer | No Password Required Jan Ziff – Meet Heckerty (She’s Magic!)
  • 11. #BH13Crowdfund INTERNET SSID: BlogHer | No Password Required
  • 12. #BH13Crowdfund INTERNET SSID: BlogHer | No Password Required The Good, The Bad ... and the Ugly • Raise money — a non-traditional solution • Beyond Friends & Family — legitimacy • Minimal Startup Cost, Limited Risk • Name Recognition • Pre-sales, testbed & marketing G O O D
  • 13. #BH13Crowdfund INTERNET SSID: BlogHer | No Password Required The Good, The Bad ... and the Ugly • All or Nothing • You snooze, you lose • LOTS of work! • High Fees B A D
  • 14. #BH13Crowdfund INTERNET SSID: BlogHer | No Password Required The Good, The Bad ... and the Ugly • No organic traffic for 90-95%+ • Arbitrary & mysterious promotion • Big hidden cost of rewards • 44% success ... not really! • A funds collection tool U G L Y
  • 15. #BH13Crowdfund INTERNET SSID: BlogHer | No Password Required And there’s one big reward!
  • 16. #BH13Crowdfund INTERNET SSID: BlogHer | No Password Required
  • 17. #BH13Crowdfund INTERNET SSID: BlogHer | No Password Required Shameless Plug ;-) App Stores –Apple –Google –Amazon Online –www.heckerty.com –@loveheckerty –/loveheckerty
  • 18. #BH13Crowdfund INTERNET SSID: BlogHer | No Password Required Crowdfunding – When $20 from Family and Friends Isn’t Enough to Fund Your Dream ERIN MARGOLIN, The Gay Dad Project, @ErinMargolin JAN ZIFF, Broomstick Productions, @LoveHeckerty KERRYN GERETY, fundraise.com, @kerryngerety PANELISTS
  • 19. ―BlogHer is a snake meal of ideas in a wonton wrapper of love. Afterwards you need a 2- day nap, then it nourishes you for a year.‖ – @debontherocks