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BlogHer Food - Kathy Strahs -- Food Techniques
BlogHer Food - Kathy Strahs -- Food Techniques
BlogHer Food - Kathy Strahs -- Food Techniques
BlogHer Food - Kathy Strahs -- Food Techniques
BlogHer Food - Kathy Strahs -- Food Techniques
BlogHer Food - Kathy Strahs -- Food Techniques
BlogHer Food - Kathy Strahs -- Food Techniques
BlogHer Food - Kathy Strahs -- Food Techniques
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BlogHer Food - Kathy Strahs -- Food Techniques

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  • Identify testers who are representative of your target reader – a range of experience is idealMy testers all have panini makers, but a variety of modelsExperience level varies from very novice to intermediate home cooksMay want to limit the number of testers you recruit – if you have a few hundred folks, it could be rather time consuming to manage that effort when you should be focused on writing your book. Some people prefer just a small group of 10, others have found they can manage 200 or more. More testers means more feedback, but you need to budget enough time to analyze/interpret it – you’re collecting all of this great feedback, you want to be able to incorporate it!
  • Transcript

    • 1. 6 ways to obtainuseful feedback fromvolunteer recipe testersKathy StrahsPaniniHappy.com@kathystrahs
    • 2. Choose wisely.Give clear instructions.Create a simple survey.Observe the action.Take it with a grain of salt.Show gratitude.
    • 3. 1 Choose wisely.
    • 4. 2 Give clear instructions.
    • 5. 3 Create a simple survey.
    • 6. 4 Observe the action.
    • 7. 5 Take it with a grain of salt
    • 8. 6 Show gratitude

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