BlogHer '12: Affiliate Marketing Programs as Additional Revenue Stream

The Professional – Robert Glazer, moderator www.acceleration-partners.com Advanced @affiliatemgr Alicia Navarro Affiliate Marketing www.skimlinks.com Programs as an @alicianavarro Additional Revenue Keri Lyn Renner Stream www.SheSaved.com @SheSaved Nina Helleny accordingtonina.com @accordingtonina Sally McGraw www.alreadypretty.com @SallyMcGrawWireless Network: BlogHer Session hashtag: #BH12AffiliatePassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12

What Is Affiliate Marketing • Similar to an online franchise program, started in 1996 with Amazon (genesis of the cloud) • Partnering with sites that have relevant traffic and users • Cost Per Action (CPA) • Almost all companies with $1M in sales have affiliate programs. • There are thousands of companies with affiliate programs, ranging from big ones like Amazon.com and Best Buy to smaller niche retailers • Consistently one of the lowest customer acquisition costsWireless Network: BlogHer Session hashtag: # BH12AffiliatePassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12

The Landscape: Clear as MudWireless Network: BlogHer Session hashtag: # BH12AffiliatePassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12

Terms Explained • Merchant (Advertiser): Retailer who wants to have affiliates in their program to advertise their products and services (i.e. Best Buy) • Affiliate (Publisher): Website that advertises and sells on behalf of a business or the merchant (i.e. Mike’s Tech Reviews) • Commission Level: Standard amount paid to affiliates on a sale or lead basis • Cookie Period: Also known as returns days, it’s the time period where merchant will give credit (i.e. a commission) to the affiliate-referrer if the customer comes back to the site directly • Data feed: A product catalog including images, descriptions, and direct links made available to affiliates so they can post products directly on their site • EPC: Earnings per 100 clicks sent to merchant. It’s a scorecard that takes into account purchase price, commission level and return daysWireless Network: BlogHer Session hashtag: # BH12AffiliatePassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12

The Players • Merchants (Advertisers) • Affiliates (Publishers) • Networks (Commission Junction, LinkShare, ShareASale, Google Affiliate Networks, etc.) • Customers • Affiliate Managers/Outsourced Program Managers (OPM) • Tools (Skimlinks, PopShops, etc.)Wireless Network: BlogHer Session hashtag: # BH12AffiliatePassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12

Affiliate Network Role • Act as the trusted intermediary, solve the 1-1 problem • Handle all tracking, reporting, payments, 1099s, etc. • Host all program creatives (banners, data feed, etc.) so that affiliates may easily choose components for their sites • Opportunity to promote merchant program to a large pool of affiliates who are network membersWireless Network: BlogHer Session hashtag: # BH12AffiliatePassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12

Wireless Network: BlogHer Session hashtag: # BH12AffiliatePassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12

Do-It-Yourself in-text monetization is hard &unoptimized; tools can be used to achievehigher yield & efficiency Do-It-Yourself Affiliate marketing tools Optimize performance Access multiple reporting interfaces Install 1 line of code Maintain links Hard code into site Create deep-link syntax Apply to merchant affiliate programs Integrate with Affiliate NetworkWireless Network: BlogHer Session hashtag: # BH12AffiliatePassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12 10

Technology solutions can help you: 1) monetize existing links & 2) create new links to drive purchasesWireless Network: BlogHer Session hashtag: # BH12AffiliatePassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12 11

High paying CPC deals with trusted brandsWireless Network: BlogHer Session hashtag: # BH12AffiliatePassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12 12

Wireless Network: BlogHer Session hashtag: # BH12AffiliatePassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12 13

The Professional – Robert Glazer, moderator www.acceleration-partners.com Advanced @affiliatemgr Alicia Navarro Affiliate Marketing www.skimlinks.com Programs as an @alicianavarro Additional Revenue Keri Lyn Renner Stream www.SheSaved.com @SheSaved Nina Helleny accordingtonina.com @accordingtonina Sally McGraw www.alreadypretty.com @SallyMcGrawWireless Network: BlogHer Session hashtag: #BH12AffiliatePassword (case sensitive, one word): lifewellsaid Conference hashtag: #BlogHer12

BlogHer '12: Affiliate Marketing Programs as Additional Revenue Stream

by BlogHer on Aug 10, 2012

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BlogHer ’12: Affiliate Marketing Programs as Additional Revenue Stream Presentation Transcript

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