SlideShare a Scribd company logo
1 of 1
Download to read offline
WOMEN •SHOPPING •STYLE
                                           HOW, WHY AND WHERE
                                               WOMEN BUY
                                                The Year in @BlogHerResearch




		           THE GOLDEN RULE:

             INSPIRATION + INFORMATION = ACTION
                       WHAT SHE LOVES

                                        SOCIAL GOOD STARTS SOCIAL SHARING
                                             46% of the BlogHer community will tell their friends and family when a brand
                                               supports a cause they care about.


                                                      SHOES SIZZLE, STARS FIZZLE
                                                        77% of women like to talk about clothes and shoes online—but
                                                         only 35% want to talk about celebrity style.


                                                             READY TO STRIKE A POSE
                                                              33% of BlogHers want a makeover to unleash the “style princess inside.”


                                                                 HOME IS WHERE THE HEART IS
                                                                  67% of BlogHers like to read online about interior design and
                                                                  DIY crafts.


                                                                    A LITTLE HELP FROM HER FRIENDS
                                                                    A WHOPPING 87 PERCENT of BlogHer community members
                                                                     have made a purchase based on a blog recommedation.


                                                                     SHE GOES WHERE HER FRIENDS GO
                                                                     User reviews (70%) and Advice from Familiar Bloggers (60%)
                                                                     are most likely to draw a woman into style and beauty sites.


                                                                    BLOGS BUILD HER UP
                                                                    60% of BlogHers say blogs help them build confidence in
                                                                   their own style decisions.



                                                                 MAKING THE SALE
                                                                WOMEN DO MORE SHOPPING ONLINE
                                                              In 2010, 55% of women preferred to buy beauty products in person,
                                                             at a store. Today, the majority (60%) buy online.


                                                          MOBILE IS MAJOR, ESPECIALLY FOR MOMS
                                                         In 2012, mobile devices overtook computers as the most used screen
                                                       for 75% of moms.


                                                EXTRAS CLOSE THE DEAL
                                             Free shipping (93%) and coupons and sales (82%) help convince women to buy
                                           online instead of offline. But only 48% of us identify ourselves to be “sale shoppers”.


            JOIN WOMEN where they already are, in the conversations that matter most. BlogHer
            reaches more than 50 million women a month and works with the right influencers to tell your
            story in her own authentic voice. Make it easy, make it social, make it mobile—make it a deal.



 Sources: 2012 BlogHer Women & Social Media Annual Study, 2012 BlogHer Style & Beauty Study,
 2010 BlogHer Beauty is in the Eye of the Blog Holder Study, 2012 BlogHer eMoms Study.

More Related Content

Similar to Blog her style_study

Momentum Big Fuel 072210
Momentum Big Fuel 072210Momentum Big Fuel 072210
Momentum Big Fuel 072210Jun Kapunan
 
Digital marketing trends that will help your future strategy
Digital marketing trends that will help your future strategyDigital marketing trends that will help your future strategy
Digital marketing trends that will help your future strategyNatalia Chrzanowska
 
G2G Marketing is Winning Her Over
G2G Marketing is Winning Her OverG2G Marketing is Winning Her Over
G2G Marketing is Winning Her OverThe Beauty Company
 
Digital Parents Survey - This is Who We Are
Digital Parents Survey - This is Who We Are Digital Parents Survey - This is Who We Are
Digital Parents Survey - This is Who We Are Digital Parents
 
Uncovering the Brand-Blogger Value Exchange
Uncovering the Brand-Blogger Value ExchangeUncovering the Brand-Blogger Value Exchange
Uncovering the Brand-Blogger Value ExchangeMarcusThomasLLC
 
Digital Parents Community Survey 2012
Digital Parents Community Survey 2012Digital Parents Community Survey 2012
Digital Parents Community Survey 2012Digital Parents
 
Women and Social Media: Passion + Purpose = Conversion
Women and Social Media: Passion + Purpose = ConversionWomen and Social Media: Passion + Purpose = Conversion
Women and Social Media: Passion + Purpose = ConversionSocial Media Today
 
TapInfluence Digital Impact Conference "Reaching Female Consumers Through Wom...
TapInfluence Digital Impact Conference "Reaching Female Consumers Through Wom...TapInfluence Digital Impact Conference "Reaching Female Consumers Through Wom...
TapInfluence Digital Impact Conference "Reaching Female Consumers Through Wom...Rustin Banks
 
Why She Shares report
Why She Shares reportWhy She Shares report
Why She Shares reportBig Fuel
 
Science of Sharing Presentation
Science of Sharing PresentationScience of Sharing Presentation
Science of Sharing PresentationNils Mork-Ulnes
 
The Science of Sharing: An Inside Look at the Social Consumer
The Science of Sharing: An Inside Look at the Social ConsumerThe Science of Sharing: An Inside Look at the Social Consumer
The Science of Sharing: An Inside Look at the Social ConsumerBeyond
 
User Acquisition Through Social Media - by ab Initio HK Ltd.
User Acquisition Through Social Media - by ab Initio HK Ltd.User Acquisition Through Social Media - by ab Initio HK Ltd.
User Acquisition Through Social Media - by ab Initio HK Ltd.Atin Batra
 
Men are from Foursquare, Women are from Facebook
Men are from Foursquare, Women are from FacebookMen are from Foursquare, Women are from Facebook
Men are from Foursquare, Women are from FacebookPorter Novelli
 
Millennial Parents POV | Big Red Rooster
Millennial Parents POV | Big Red RoosterMillennial Parents POV | Big Red Rooster
Millennial Parents POV | Big Red RoosterBig Red Rooster
 

Similar to Blog her style_study (20)

Momentum Big Fuel 072210
Momentum Big Fuel 072210Momentum Big Fuel 072210
Momentum Big Fuel 072210
 
Digital marketing trends that will help your future strategy
Digital marketing trends that will help your future strategyDigital marketing trends that will help your future strategy
Digital marketing trends that will help your future strategy
 
Mktg matters
Mktg mattersMktg matters
Mktg matters
 
G2G Marketing is Winning Her Over
G2G Marketing is Winning Her OverG2G Marketing is Winning Her Over
G2G Marketing is Winning Her Over
 
Digital Parents Survey - This is Who We Are
Digital Parents Survey - This is Who We Are Digital Parents Survey - This is Who We Are
Digital Parents Survey - This is Who We Are
 
Uncovering the Brand-Blogger Value Exchange
Uncovering the Brand-Blogger Value ExchangeUncovering the Brand-Blogger Value Exchange
Uncovering the Brand-Blogger Value Exchange
 
Marketing to Women
Marketing to WomenMarketing to Women
Marketing to Women
 
Digital Parents Community Survey 2012
Digital Parents Community Survey 2012Digital Parents Community Survey 2012
Digital Parents Community Survey 2012
 
Women and Social Media: Passion + Purpose = Conversion
Women and Social Media: Passion + Purpose = ConversionWomen and Social Media: Passion + Purpose = Conversion
Women and Social Media: Passion + Purpose = Conversion
 
Three paths leading to product nirvana
Three paths leading to product nirvanaThree paths leading to product nirvana
Three paths leading to product nirvana
 
TapInfluence Digital Impact Conference "Reaching Female Consumers Through Wom...
TapInfluence Digital Impact Conference "Reaching Female Consumers Through Wom...TapInfluence Digital Impact Conference "Reaching Female Consumers Through Wom...
TapInfluence Digital Impact Conference "Reaching Female Consumers Through Wom...
 
What Women Want
What Women WantWhat Women Want
What Women Want
 
Why She Shares report
Why She Shares reportWhy She Shares report
Why She Shares report
 
Uniquely Gen Z
Uniquely Gen ZUniquely Gen Z
Uniquely Gen Z
 
Science of Sharing Presentation
Science of Sharing PresentationScience of Sharing Presentation
Science of Sharing Presentation
 
The Science of Sharing: An Inside Look at the Social Consumer
The Science of Sharing: An Inside Look at the Social ConsumerThe Science of Sharing: An Inside Look at the Social Consumer
The Science of Sharing: An Inside Look at the Social Consumer
 
User Acquisition Through Social Media - by ab Initio HK Ltd.
User Acquisition Through Social Media - by ab Initio HK Ltd.User Acquisition Through Social Media - by ab Initio HK Ltd.
User Acquisition Through Social Media - by ab Initio HK Ltd.
 
Men are from Foursquare, Women are from Facebook
Men are from Foursquare, Women are from FacebookMen are from Foursquare, Women are from Facebook
Men are from Foursquare, Women are from Facebook
 
Millennial Parents POV | Big Red Rooster
Millennial Parents POV | Big Red RoosterMillennial Parents POV | Big Red Rooster
Millennial Parents POV | Big Red Rooster
 
Gci 1007
Gci 1007Gci 1007
Gci 1007
 

More from Elisa Camahort Page

The ABCs of Growing Your Business
The ABCs of Growing Your BusinessThe ABCs of Growing Your Business
The ABCs of Growing Your BusinessElisa Camahort Page
 
Diversity: Unpacking the Supply & Demand
Diversity: Unpacking the Supply & DemandDiversity: Unpacking the Supply & Demand
Diversity: Unpacking the Supply & DemandElisa Camahort Page
 
Grow Your Influence With a Social Media Strategy and Plan
Grow Your Influence With a Social Media Strategy and PlanGrow Your Influence With a Social Media Strategy and Plan
Grow Your Influence With a Social Media Strategy and PlanElisa Camahort Page
 
SheKnows Media: #TheFWord Feminist Personas infographic 0416
SheKnows Media: #TheFWord Feminist Personas infographic 0416SheKnows Media: #TheFWord Feminist Personas infographic 0416
SheKnows Media: #TheFWord Feminist Personas infographic 0416Elisa Camahort Page
 
#TheFWord: A SheKnows Media Study on Feminism
#TheFWord: A SheKnows Media Study on Feminism#TheFWord: A SheKnows Media Study on Feminism
#TheFWord: A SheKnows Media Study on FeminismElisa Camahort Page
 
2014 BlogHer Annual Study Influencers
2014 BlogHer Annual Study Influencers2014 BlogHer Annual Study Influencers
2014 BlogHer Annual Study InfluencersElisa Camahort Page
 
2014 BlogHer Annual Study Marketers
2014 BlogHer Annual Study Marketers2014 BlogHer Annual Study Marketers
2014 BlogHer Annual Study MarketersElisa Camahort Page
 
2014 BlogHer Annual Study No Purchase No Point
2014 BlogHer Annual Study No Purchase No Point2014 BlogHer Annual Study No Purchase No Point
2014 BlogHer Annual Study No Purchase No PointElisa Camahort Page
 
2014 BlogHer Annual Study Purchasing Infographic
2014 BlogHer Annual Study Purchasing Infographic2014 BlogHer Annual Study Purchasing Infographic
2014 BlogHer Annual Study Purchasing InfographicElisa Camahort Page
 
2014 BlogHer Annual Study Infographic
2014 BlogHer Annual Study Infographic2014 BlogHer Annual Study Infographic
2014 BlogHer Annual Study InfographicElisa Camahort Page
 
Blog her womenworkplace_infographic_final
Blog her womenworkplace_infographic_finalBlog her womenworkplace_infographic_final
Blog her womenworkplace_infographic_finalElisa Camahort Page
 
Womeninthe workplacestudy design_v5 (1)
Womeninthe workplacestudy design_v5 (1)Womeninthe workplacestudy design_v5 (1)
Womeninthe workplacestudy design_v5 (1)Elisa Camahort Page
 

More from Elisa Camahort Page (20)

Owning Your Expertise
Owning Your ExpertiseOwning Your Expertise
Owning Your Expertise
 
Women, Social Media, Politics
Women, Social Media, PoliticsWomen, Social Media, Politics
Women, Social Media, Politics
 
The ABCs of Growing Your Business
The ABCs of Growing Your BusinessThe ABCs of Growing Your Business
The ABCs of Growing Your Business
 
Diversity: Unpacking the Supply & Demand
Diversity: Unpacking the Supply & DemandDiversity: Unpacking the Supply & Demand
Diversity: Unpacking the Supply & Demand
 
Media-Ready in Three Easy Steps
Media-Ready in Three Easy StepsMedia-Ready in Three Easy Steps
Media-Ready in Three Easy Steps
 
Grow Your Influence With a Social Media Strategy and Plan
Grow Your Influence With a Social Media Strategy and PlanGrow Your Influence With a Social Media Strategy and Plan
Grow Your Influence With a Social Media Strategy and Plan
 
SheKnows Media: #TheFWord Feminist Personas infographic 0416
SheKnows Media: #TheFWord Feminist Personas infographic 0416SheKnows Media: #TheFWord Feminist Personas infographic 0416
SheKnows Media: #TheFWord Feminist Personas infographic 0416
 
#TheFWord: A SheKnows Media Study on Feminism
#TheFWord: A SheKnows Media Study on Feminism#TheFWord: A SheKnows Media Study on Feminism
#TheFWord: A SheKnows Media Study on Feminism
 
Moms & Me Time
Moms & Me TimeMoms & Me Time
Moms & Me Time
 
2014 BlogHer Annual Study Influencers
2014 BlogHer Annual Study Influencers2014 BlogHer Annual Study Influencers
2014 BlogHer Annual Study Influencers
 
2014 BlogHer Annual Study Marketers
2014 BlogHer Annual Study Marketers2014 BlogHer Annual Study Marketers
2014 BlogHer Annual Study Marketers
 
2014 BlogHer Annual Study No Purchase No Point
2014 BlogHer Annual Study No Purchase No Point2014 BlogHer Annual Study No Purchase No Point
2014 BlogHer Annual Study No Purchase No Point
 
2014 BlogHer Annual Study Purchasing Infographic
2014 BlogHer Annual Study Purchasing Infographic2014 BlogHer Annual Study Purchasing Infographic
2014 BlogHer Annual Study Purchasing Infographic
 
2014 BlogHer Annual Study Infographic
2014 BlogHer Annual Study Infographic2014 BlogHer Annual Study Infographic
2014 BlogHer Annual Study Infographic
 
2013 Style Study
2013 Style Study2013 Style Study
2013 Style Study
 
Blog her mobilegen_infographic
Blog her mobilegen_infographicBlog her mobilegen_infographic
Blog her mobilegen_infographic
 
Blog her womenworkplace_infographic_final
Blog her womenworkplace_infographic_finalBlog her womenworkplace_infographic_final
Blog her womenworkplace_infographic_final
 
Womeninthe workplacestudy design_v5 (1)
Womeninthe workplacestudy design_v5 (1)Womeninthe workplacestudy design_v5 (1)
Womeninthe workplacestudy design_v5 (1)
 
Iab ad lab pres 101512
Iab ad lab pres 101512Iab ad lab pres 101512
Iab ad lab pres 101512
 
Food study 060412 final_1
Food study 060412 final_1Food study 060412 final_1
Food study 060412 final_1
 

Blog her style_study

  • 1. WOMEN •SHOPPING •STYLE HOW, WHY AND WHERE WOMEN BUY The Year in @BlogHerResearch THE GOLDEN RULE: INSPIRATION + INFORMATION = ACTION WHAT SHE LOVES SOCIAL GOOD STARTS SOCIAL SHARING 46% of the BlogHer community will tell their friends and family when a brand supports a cause they care about. SHOES SIZZLE, STARS FIZZLE 77% of women like to talk about clothes and shoes online—but only 35% want to talk about celebrity style. READY TO STRIKE A POSE 33% of BlogHers want a makeover to unleash the “style princess inside.” HOME IS WHERE THE HEART IS 67% of BlogHers like to read online about interior design and DIY crafts. A LITTLE HELP FROM HER FRIENDS A WHOPPING 87 PERCENT of BlogHer community members have made a purchase based on a blog recommedation. SHE GOES WHERE HER FRIENDS GO User reviews (70%) and Advice from Familiar Bloggers (60%) are most likely to draw a woman into style and beauty sites. BLOGS BUILD HER UP 60% of BlogHers say blogs help them build confidence in their own style decisions. MAKING THE SALE WOMEN DO MORE SHOPPING ONLINE In 2010, 55% of women preferred to buy beauty products in person, at a store. Today, the majority (60%) buy online. MOBILE IS MAJOR, ESPECIALLY FOR MOMS In 2012, mobile devices overtook computers as the most used screen for 75% of moms. EXTRAS CLOSE THE DEAL Free shipping (93%) and coupons and sales (82%) help convince women to buy online instead of offline. But only 48% of us identify ourselves to be “sale shoppers”. JOIN WOMEN where they already are, in the conversations that matter most. BlogHer reaches more than 50 million women a month and works with the right influencers to tell your story in her own authentic voice. Make it easy, make it social, make it mobile—make it a deal. Sources: 2012 BlogHer Women & Social Media Annual Study, 2012 BlogHer Style & Beauty Study, 2010 BlogHer Beauty is in the Eye of the Blog Holder Study, 2012 BlogHer eMoms Study.