Best Practices for Bloggers, brought to you by IAB at BlogHer '13

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Best Practices for Bloggers, brought to you by IAB at BlogHer '13

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  • 1996: First Banner Ad Standards1996: First Internet Ad Revenue Report1997: IAB UK launched – first international IAB1998: IAB Convenes Europe Membership Meeting1998: IAB Defines the “Impression”2000: Mobile Privacy Guidelines Issued2001: IAB Issues Interactive Advertising Glossary2002: First XMOS Study2002: IAB Universal Ad Package Released2004: Impression Measurement Standards Released 2005: IAB MIXX Awards Celebrate Digital Creativity 2005: First IAB Ad Operations Summit2005: Video Ad Creative Guidelines Published2006: Digital Video Measurement Guidelines Issued2006: Mobile Committee Formed2007: Public Policy Office Opened2007: IAB Launches Training Program2007: Rich Media Measurement Guidelines Set 2008: IAB Long Tail Alliance Formed2008: Video Ad Serving Template Released2009: IAB Publishes Mobile Buyers Guide
  • 1996: First Banner Ad Standards1996: First Internet Ad Revenue Report1997: IAB UK launched – first international IAB1998: IAB Convenes Europe Membership Meeting1998: IAB Defines the “Impression”2000: Mobile Privacy Guidelines Issued2001: IAB Issues Interactive Advertising Glossary2002: First XMOS Study2002: IAB Universal Ad Package Released2004: Impression Measurement Standards Released 2005: IAB MIXX Awards Celebrate Digital Creativity 2005: First IAB Ad Operations Summit2005: Video Ad Creative Guidelines Published2006: Digital Video Measurement Guidelines Issued2006: Mobile Committee Formed2007: Public Policy Office Opened2007: IAB Launches Training Program2007: Rich Media Measurement Guidelines Set 2008: IAB Long Tail Alliance Formed2008: Video Ad Serving Template Released2009: IAB Publishes Mobile Buyers Guide
  • Best Practices for Bloggers, brought to you by IAB at BlogHer '13

    1. 1. Best Practices for Bloggers, sponsored by the IAB
    2. 2. #BH13IAB INTERNET SSID: BlogHer | No Password Required Best Practices for Bloggers, sponsored by the IAB NICOLE HORSFORD, IAB Long Tail Alliance ELISA CAMAHORT PAGE, BlogHer,@elisac JENNY LAUCK, BlogHer, @mizzjenny SUSAN GETGOOD, BlogHer, @sgetgood PRESENTERS
    3. 3. #BH13IAB INTERNET SSID: BlogHer | No Password Required Agenda • Viewability and The Long Tail Alliance (IAB) • Monetizing with Advertising & Sponsored Content • Disclosure • Differentiation in a Sea of Sameness • Self Promotion: It’s not bragging if you did it! • Hands-on Workshop
    4. 4. IAB Invented the Modern Digital Ad Industry 4 IAB UK launched first international IAB First XMOS Study IAB Universal Ad Package Updated IAB MIXX Awards Celebrate Digital Creativity Video Ad Creative Guidelines Published Digital Video Measurement Guidelines Released First Industry Ts and Cs IAB Long Tail Alliance Formed Video Ad Serving Template Released First Internet Ad Revenue Report First Universal Ad Standard Portfolio Released IAB Defines the “Impression” First IAB Privacy Guidelines Issued Impression Measurement Standards Released IAB Launches Training Program Public Policy Office Opened IAB Publishes Mobile Buyers Guide Privacy Matters, first Ever Consumer Privacy Campaign Released Ad Ops Council releases QAG Creation of MMCOE (Mobile Marketing Center of Excellence MRAID, or “Mobile Rich Media Ad Interface Definitions” is released 3MS initiative launch First Digital Media Sales Certificant Creation of Ad Technology Council Quarterly Revenue Growth Trends, in Billions 1996–2012 1996 1997 1998 2000 2001 2002 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 IAB Rising Stars launch IAB Oversees Digital Content NewFronts SafeFrame Release
    5. 5. IAB Invented the Modern Digital Ad Industry 5 IAB Defines the “Impression” First Universal Ad Standard Portfolio Released First IAB Privacy Guidelines Issued Privacy Matters, first ever Consumer Privacy Campaign released 3MS The initiative launched Creation of Ad Technology Council Impression Measurement Standards Released Public Policy Office Opened Creation of MMCOE (Mobile Marketing Center of Excellence) 1996 1997 1998 2000 2001 2002 2004 2005 2006 2007 2008 2009 2010 2011 2012
    6. 6. Digital Media’s Biggest Tent 6 500+leading media companies responsible for selling 86% of US online advertising.
    7. 7. #BH13IAB INTERNET SSID: BlogHer | No Password Required About the Long Tail Alliance • 5 year old program that was started to take a position against adverse government legislation and regulation • Open to web publishers with under $1 million in advertising revenue • Grown to over 1200 companies • Provides educational webinars, events & networking opportunities
    8. 8. #BH13IAB INTERNET SSID: BlogHer | No Password Required Annual Washington, DC Fly In • IAB assembles small publishers to tell your elected representatives about the important role played by the advertising-supported Internet in empowering small business growth in America. • Full day of sessions, strategic planning panels and roundtable discussions created specifically to address the business interests of small publishers. • The two-day event also served as a unique networking opportunity to meet other small business owners like yourselves.
    9. 9. #BH13IAB INTERNET SSID: BlogHer | No Password Required How Can You Get More Involved with Membership? • Attend webinars • Join the LTA Community • Facebook – www.facebook.com/longtailalliance • LinkedIn: IAB Long Tail Alliance Group • www.longtailalliance.com • Attend events & networking receptions • Participate in the Annual Washington, DC Fly In • Let us HeAR FROM YOu! We’Re HeRe tO HeLp YOu gROW YOuR business! Write to us! longtailalliance@iab.net
    10. 10. “BlogHer is a snake meal of ideas in a wonton wrapper of love. Afterwards you need a 2- day nap, then it nourishes you for a year.” – @debontherocks

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