A Case for Video
#BH13Case4Video INTERNET SSID: BlogHer | No Password Required
A Case for Video
SARAH PENNA
Big Frame, @severshed
INSTRUCTOR
#BH13Case4Video INTERNET SSID: BlogHer | No Password Required
Where we are today
• Huge, engaged audiences (>1bn monthly u...
#BH13Case4Video INTERNET SSID: BlogHer | No Password Required
Where we are Headed
• Verticalized content
• Scarcity in the...
“BlogHer is a snake meal
of ideas in a wonton
wrapper of love.
Afterwards you need a 2-
day nap, then it nourishes
you for...
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A Case for Video at BlogHer '13

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A Case for Video at BlogHer '13

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A Case for Video at BlogHer '13

  1. 1. A Case for Video
  2. 2. #BH13Case4Video INTERNET SSID: BlogHer | No Password Required A Case for Video SARAH PENNA Big Frame, @severshed INSTRUCTOR
  3. 3. #BH13Case4Video INTERNET SSID: BlogHer | No Password Required Where we are today • Huge, engaged audiences (>1bn monthly users) driven by Generation C • Thriving communities and sub-cultures • High mobile penetration (>40% views, 25% of revenue) • Vibrant creator community in a flourishing ecosystem • Multiple audience member touch points for better brand awareness
  4. 4. #BH13Case4Video INTERNET SSID: BlogHer | No Password Required Where we are Headed • Verticalized content • Scarcity in the marketplace for higher CPMs • New distribution platforms for premium content • Great mobile integration
  5. 5. “BlogHer is a snake meal of ideas in a wonton wrapper of love. Afterwards you need a 2- day nap, then it nourishes you for a year.” – @debontherocks

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