A Case for Podcasting at BlogHer '13

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A Case for Podcasting at BlogHer '13 …

A Case for Podcasting at BlogHer '13

https://www.blogher.com/case-podcasting

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  • 1. A Case for Podcasting
  • 2. #BH13Podcast INTERNET SSID: BlogHer | No Password Required A Case for Podcasting LIAN DOLAN, The Chaos Chronicles, @liandolan LINDSAY LAVINE, EHILARITY, @lindsaylavine DEBORAH SHANE DeborahShane.com, DeborahShaneToolBox.com @deborahshane MODERATOR PANELISTS
  • 3. #BH13Podcast INTERNET SSID: BlogHer | No Password Required Panel Discussion • Intro and Bios • Growth and Power of Podcasting As a Content Tactic • Commitment, Consistency, Content, Guests • Marketing and Promoting • Legalities, Protecting Your Work • Our Best Podcasting Tips
  • 4. #BH13Podcast INTERNET SSID: BlogHer | No Password Required Tips and Insights for Podcasting Content-Lindsay Lavine • Get permission- For everything. The music you use, any audio clips, sound effects, voice, etc. Try to get your guest's permission in writing - either have them sign a release, or perhaps record their oral agreement before you record your show. • Is it a business?- Do you have a sponsor? Does your site have ads? If so, your podcast may be a business that's subject to taxes and licensing. As with all businesses, you may want to explore setting up an LLC or Corporation to protect your personal assets from potential liability.
  • 5. #BH13Podcast INTERNET SSID: BlogHer | No Password Required Tips and Insights for Podcasting Content-Lian Dolan Find Your True Voice- Podcast listeners appreciate authenticity and confidence in their hosts. Your greatest strength is your enthusiasm and expertise. Talk about subjects you love and know about- whether it's caring for roses or interviewing newsmakers. Talk about what you WANT to talk about not what you THINK you should talk about. Keep It Short -Work on your material, sharpen and focus on your delivery and skip the small talk. Don't rush the material, but don't milk it either. You owe your audience a well-produced show no matter what the subject matter.
  • 6. #BH13Podcast INTERNET SSID: BlogHer | No Password Required Tips and Insights for Podcasting Content-Deborah Shane Be Committed and Consistent-Make your podcast something you want to do, enjoy doing and that you are consistent with. The consistency is how you build brand, reach and loyalty. Own Your Niche-Focus your podcast on a few specific content areas that you want to be known for and find the best guests that are actively promoting themselves and represent the top or emerging voices in those areas.
  • 7. #BH13Podcast INTERNET SSID: BlogHer | No Password Required A Case for Podcasting LIAN DOLAN, The Chaos Chronicles, @liandolan LINDSAY LAVINE, EHILARITY, @lindsaylavine DEBORAH SHANE DeborahShane.com, DeborahShaneToolBox.com @deborahshane MODERATOR PANELISTS
  • 8. “BlogHer is a snake meal of ideas in a wonton wrapper of love. Afterwards you need a 2- day nap, then it nourishes you for a year.” – @debontherocks