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Why Video Games Rule on Marketing
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Why Video Games Rule on Marketing

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Disclaimer.
I don't own any of the photos in the presentation. Many of them belong to game producers, film producers and other companies.
Among these: Blizzard Entertainment, LucasArts, LEGO®, Ubisoft, Nintendo, EA Games, Rockstar North, Remedy, BioWare, Westwood Studios, Team17 Digital Ltd, Sid Meier, Rick Goodman.

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Why Video Games Rule on Marketing Why Video Games Rule on Marketing Presentation Transcript

  • Why Video GamesRule on Marketing
  • Video Games Sell Like Crazy!
  • The Sims 2 sold20 milion copies
  • StarCraft sold11 milion copies
  • Diablo 3 sold8,8 milion copies
  • Whats Behind Their Success?
  • 1 They HaveGreat Stories
  • Even better than Start Wars
  • 2 TheyTrigger Emotions
  • Emotion...
  • after Emotion...
  • after Emotion...
  • after Emotion!
  • 3 TheyEngage People
  • gs ... ot do p le ,n d p eo .Is ai m ..Eh
  • They even become Addictive
  • 4 They are for aThight Target
  • Role Games...
  • ...are for Role Players
  • Action Games...
  • ...are for Action Players
  • Strategy Games...
  • ...are for Strategy Players
  • 4 Their 1 Task is to stPlease Customers
  • Ehi, you are the best!
  • One Happy Customer Bring People
  • One Happy Customer Buy Again
  • 5 They have Sequel to Sell Many Timesto Same Customers
  • Monkey Island 1
  • Monkey Island 2!
  • Monkey Island 3!
  • Monkey Island 4...
  • Ok...Stop! Its enough...
  • Why sell once whenyou could sell twice?
  • 6 They are Easy to Use
  • No one playa complex game
  • Well...almost no one!
  • 7 For ThemDesign Matters
  • Which one do you prefer?
  • 8 Creativity Gets Extra Point!
  • Do they look all the same?
  • This is different!
  • 9 TheyBuild Anticipation
  • I just finished Diablo 2!
  • Man, you finished Diablo 2, thats great!
  • I feel great!
  • We are making Diablo 3!
  • Ok, Ill wait...
  • Diablo 3 is requiring more time than we thought...
  • Damn! I have to wait more.
  • We should complete it for the 2034
  • I cant resist... I want to die!
  • Diablo 3 its ready!
  • Yessss!
  • Recapping...
  • Tell Great StoriesTrigger EmotionsNarrow Targets
  • Satisfy Customers Make Loyal Customers Make Easy Calls to Action
  • Care About Design Be CreativeBuild Anticipation
  • Now lets go toRule on Marketing
  • Downloadthis Presentation
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