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Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
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Why Video Games Rule on Marketing

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Published on

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Photo Credits:
23- http://www.flickr.com/photos/49462908@N00/4330238387/
31- http://www.flickr.com/photos/st3f4n/3622962352/in/photostream/
32- http://www.flickr.com/photos/83346641@N00/3848170278/
33- http://www.flickr.com/photos/49462908@N00/3834448082/
54- http://www.flickr.com/photos/kalexanderson/6196233802/in/photostream/
55- http://www.flickr.com/photos/kalexanderson/6198521812/in/photostream/
56- http://www.flickr.com/photos/kalexanderson/6191168502/in/photostream/
58 & 60- http://www.flickr.com/photos/45940879@N04/6237846841/
62- http://www.flickr.com/photos/kalexanderson/6240809713/in/photostream/
64- http://www.flickr.com/photos/kalexanderson/6314293495/in/photostream/

Disclaimer.
I don't own any of the photos in the presentation. Many of them belong to game producers, film producers and other companies.
Among these: Blizzard Entertainment, LucasArts, LEGO®, Ubisoft, Nintendo, EA Games, Rockstar North, Remedy, BioWare, Westwood Studios, Team17 Digital Ltd, Sid Meier, Rick Goodman.

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Transcript

  • 1. Why Video GamesRule on Marketing
  • 2. Video Games Sell Like Crazy!
  • 3. The Sims 2 sold20 milion copies
  • 4. StarCraft sold11 milion copies
  • 5. Diablo 3 sold8,8 milion copies
  • 6. Whats Behind Their Success?
  • 7. 1 They HaveGreat Stories
  • 8. Even better than Start Wars
  • 9. 2 TheyTrigger Emotions
  • 10. Emotion...
  • 11. after Emotion...
  • 12. after Emotion...
  • 13. after Emotion!
  • 14. 3 TheyEngage People
  • 15. gs ... ot do p le ,n d p eo .Is ai m ..Eh
  • 16. They even become Addictive
  • 17. 4 They are for aThight Target
  • 18. Role Games...
  • 19. ...are for Role Players
  • 20. Action Games...
  • 21. ...are for Action Players
  • 22. Strategy Games...
  • 23. ...are for Strategy Players
  • 24. 4 Their 1 Task is to stPlease Customers
  • 25. Ehi, you are the best!
  • 26. One Happy Customer Bring People
  • 27. One Happy Customer Buy Again
  • 28. 5 They have Sequel to Sell Many Timesto Same Customers
  • 29. Monkey Island 1
  • 30. Monkey Island 2!
  • 31. Monkey Island 3!
  • 32. Monkey Island 4...
  • 33. Ok...Stop! Its enough...
  • 34. Why sell once whenyou could sell twice?
  • 35. 6 They are Easy to Use
  • 36. No one playa complex game
  • 37. Well...almost no one!
  • 38. 7 For ThemDesign Matters
  • 39. Which one do you prefer?
  • 40. 8 Creativity Gets Extra Point!
  • 41. Do they look all the same?
  • 42. This is different!
  • 43. 9 TheyBuild Anticipation
  • 44. I just finished Diablo 2!
  • 45. Man, you finished Diablo 2, thats great!
  • 46. I feel great!
  • 47. We are making Diablo 3!
  • 48. Ok, Ill wait...
  • 49. Diablo 3 is requiring more time than we thought...
  • 50. Damn! I have to wait more.
  • 51. We should complete it for the 2034
  • 52. I cant resist... I want to die!
  • 53. Diablo 3 its ready!
  • 54. Yessss!
  • 55. Recapping...
  • 56. Tell Great StoriesTrigger EmotionsNarrow Targets
  • 57. Satisfy Customers Make Loyal Customers Make Easy Calls to Action
  • 58. Care About Design Be CreativeBuild Anticipation
  • 59. Now lets go toRule on Marketing
  • 60. Downloadthis Presentation
  • 61. Improve the wayyou do marketing. Click to visit us:blog-growth.com

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