12 Essential Steps   of aPhenomenal Story
Stories are Crucial in Marketing
Stories Help to Sell More
Stories Build Relationships
Stories Build Your Brand
Joseph Campbells      12 Steps ofthe Heros Journey
1The Ordinary   World
The Hero is Introduced
He Doesnt Know His Call Yet
2     Call to    Adventure
The Hero Gets His First Call
Everything is Going to Change
3    Refusal of     the Call
The Hero Refuses His Call
Bad Emotions Hold the Hero
FearFrustrationInadequacy
4 MeetingWise Mentor
The Mentor Appears
He Shows the Road to the Hero
5     The First    Threshold
The Hero Makes His First Step
Adventure Begins!
6Tests, Alliesand Enemies
The Hero Meets Allies...
...Affords Tests...
...and Fights Enemies
7    Supreme     Ordeal
The Heros Darkest Point
Separation Between Old And New World is Set
8     Revisiting    the Mentor
The Hero Visits the Mentor
The Hero Gets the Knowledge
9Return With TheNew Knowledge
The Hero Has the Wisdom Now
He Has New Powers
10      Seizing     the Sword
The Hero Uses His Powers Against His Old Enemies
The Final Fight Takes Place
The Hero Wins
11Resurrection
The Old Self Dies (Spiritually)
The Hero Gets a New Status
12 Return With  the Elixir
The Hero Returns Home
The Hero Can Enjoy His Freedom
Recapping...
1) The Ordinary World2) Call to Adventure3) Refusal of the Call4) Meeting Wise Mentor
5) The First Threshold6) Tests, Allies and Enemies   7) Supreme Ordeal 8) Revisiting the Mentor
9) Return with New Knowledge  10) Seizeing the Sword     11) Resurrection  12) Return with Elixir
Each Step Can be Literal or a Metafor
Remember:Your Customer is the Hero
Did You LikeThis Presentation?Please share it.Come to Say Hi:blog-growth.com  Thank You!
Did You Like                This Presentation?                Please share it.                Come to Say Hi:             ...
12 Essential Steps of a Phenomenal Story
12 Essential Steps of a Phenomenal Story
12 Essential Steps of a Phenomenal Story
12 Essential Steps of a Phenomenal Story
12 Essential Steps of a Phenomenal Story
12 Essential Steps of a Phenomenal Story
12 Essential Steps of a Phenomenal Story
12 Essential Steps of a Phenomenal Story
12 Essential Steps of a Phenomenal Story
12 Essential Steps of a Phenomenal Story
12 Essential Steps of a Phenomenal Story
12 Essential Steps of a Phenomenal Story
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12 Essential Steps of a Phenomenal Story

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12 Essential Steps of a Phenomenal Story

  1. 1. 12 Essential Steps of aPhenomenal Story
  2. 2. Stories are Crucial in Marketing
  3. 3. Stories Help to Sell More
  4. 4. Stories Build Relationships
  5. 5. Stories Build Your Brand
  6. 6. Joseph Campbells 12 Steps ofthe Heros Journey
  7. 7. 1The Ordinary World
  8. 8. The Hero is Introduced
  9. 9. He Doesnt Know His Call Yet
  10. 10. 2 Call to Adventure
  11. 11. The Hero Gets His First Call
  12. 12. Everything is Going to Change
  13. 13. 3 Refusal of the Call
  14. 14. The Hero Refuses His Call
  15. 15. Bad Emotions Hold the Hero
  16. 16. FearFrustrationInadequacy
  17. 17. 4 MeetingWise Mentor
  18. 18. The Mentor Appears
  19. 19. He Shows the Road to the Hero
  20. 20. 5 The First Threshold
  21. 21. The Hero Makes His First Step
  22. 22. Adventure Begins!
  23. 23. 6Tests, Alliesand Enemies
  24. 24. The Hero Meets Allies...
  25. 25. ...Affords Tests...
  26. 26. ...and Fights Enemies
  27. 27. 7 Supreme Ordeal
  28. 28. The Heros Darkest Point
  29. 29. Separation Between Old And New World is Set
  30. 30. 8 Revisiting the Mentor
  31. 31. The Hero Visits the Mentor
  32. 32. The Hero Gets the Knowledge
  33. 33. 9Return With TheNew Knowledge
  34. 34. The Hero Has the Wisdom Now
  35. 35. He Has New Powers
  36. 36. 10 Seizing the Sword
  37. 37. The Hero Uses His Powers Against His Old Enemies
  38. 38. The Final Fight Takes Place
  39. 39. The Hero Wins
  40. 40. 11Resurrection
  41. 41. The Old Self Dies (Spiritually)
  42. 42. The Hero Gets a New Status
  43. 43. 12 Return With the Elixir
  44. 44. The Hero Returns Home
  45. 45. The Hero Can Enjoy His Freedom
  46. 46. Recapping...
  47. 47. 1) The Ordinary World2) Call to Adventure3) Refusal of the Call4) Meeting Wise Mentor
  48. 48. 5) The First Threshold6) Tests, Allies and Enemies 7) Supreme Ordeal 8) Revisiting the Mentor
  49. 49. 9) Return with New Knowledge 10) Seizeing the Sword 11) Resurrection 12) Return with Elixir
  50. 50. Each Step Can be Literal or a Metafor
  51. 51. Remember:Your Customer is the Hero
  52. 52. Did You LikeThis Presentation?Please share it.Come to Say Hi:blog-growth.com Thank You!
  53. 53. Did You Like This Presentation? Please share it. Come to Say Hi: blog-growth.com Thank You!Download This Presentation

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