12 Essential Steps of a Phenomenal Story

81,072
-1

Published on

I no longer teach internet marketing, I'm working on other cool stuff.
If you are interested in what I can say, follow me on Instagram:

https://www.instagram.com/maurodand/

Or just search for @maurodand on Instagram.

Photo credits:

1 - http://www.flickr.com/photos/99472898@N00/3497587443/

2 - http://www.flickr.com/photos/11590131@N04/4317336310/

3 - http://www.flickr.com/photos/ntr23/4348757783/in/photostream/

4, 5, 7, 8 & 23 - http://www.flickr.com/photos/dunechaser/

9 - http://www.flickr.com/photos/kalexanderson/5762357765/in/set-72157626866619940/

10 - http://www.flickr.com/photos/99472898@N00/5703672288/

12 - http://www.flickr.com/photos/45940879@N04/5934449330/

13 - http://www.flickr.com/photos/hoyvinmayvin/5469321979/in/photostream/

14 - http://www.flickr.com/photos/hoyvinmayvin/5167032467/in/photostream/

16 - http://www.flickr.com/photos/54459164@N00/6283424777/

17 - http://www.flickr.com/photos/kalexanderson/7456303860/in/set-72157626866619940/

18 - http://www.flickr.com/photos/54459164@N00/7006997522/in/set-72157625256883183/

19 - http://www.flickr.com/photos/38451115@N04/5606183129/

21 - http://www.flickr.com/photos/64097118@N06/7830458484/

22 - http://www.flickr.com/photos/47287396@N05/7912661982/

25 - http://www.flickr.com/photos/hoyvinmayvin/5193112579/in/set-72157603923921085/

26 - http://www.flickr.com/photos/38451115@N04/5264116410/

27 - http://www.flickr.com/photos/9842867@N04/6344576704/

29 - http://www.flickr.com/photos/99472898@N00/5385321836/

30 - http://www.flickr.com/photos/hoyvinmayvin/5182911240/in/photostream/

31 - http://www.flickr.com/photos/hoyvinmayvin/5356131528/in/photostream/

32 - http://www.flickr.com/photos/pedrovezini/5765384070/in/photostream/

34 - http://www.flickr.com/photos/hoyvinmayvin/5562719438/in/photostream/

35 - http://www.flickr.com/photos/47287396@N05/5776581503/

36 - http://www.flickr.com/photos/74007022@N00/5618576278/

40 - http://www.flickr.com/photos/38451115@N04/5589243043/

42 - http://www.flickr.com/photos/29059992@N03/5370376932/

43 - http://www.flickr.com/photos/95492938@N00/5560969202/

44 - http://www.flickr.com/photos/hoyvinmayvin/5172081523/in/se

46 - http://www.flickr.com/photos/99472898@N00/4229954645/

47 - http://www.flickr.com/photos/hoyvinmayvin/5469321461/in/photostream/

48 - http://www.flickr.com/photos/49644719@N06/6188957269/

49 - http://www.flickr.com/photos/49644719@N06/6005462943/

51 - http://www.flickr.com/photos/49462908@N00/5015902174/

52 - http://www.flickr.com/photos/38451115@N04/5425203489/

53 - http://www.flickr.com/photos/54459164@N00/7054197533/

55 - http://www.flickr.com/photos/60648084@N00/2243154949/

56 - http://www.flickr.com/photos/19516393@N00/2520094260/

Published in: Business
18 Comments
123 Likes
Statistics
Notes
No Downloads
Views
Total Views
81,072
On Slideshare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
0
Comments
18
Likes
123
Embeds 0
No embeds

No notes for slide

12 Essential Steps of a Phenomenal Story

  1. 12 Essential Steps of aPhenomenal Story
  2. Stories are Crucial in Marketing
  3. Stories Help to Sell More
  4. Stories Build Relationships
  5. Stories Build Your Brand
  6. Joseph Campbells 12 Steps ofthe Heros Journey
  7. 1The Ordinary World
  8. The Hero is Introduced
  9. He Doesnt Know His Call Yet
  10. 2 Call to Adventure
  11. The Hero Gets His First Call
  12. Everything is Going to Change
  13. 3 Refusal of the Call
  14. The Hero Refuses His Call
  15. Bad Emotions Hold the Hero
  16. FearFrustrationInadequacy
  17. 4 MeetingWise Mentor
  18. The Mentor Appears
  19. He Shows the Road to the Hero
  20. 5 The First Threshold
  21. The Hero Makes His First Step
  22. Adventure Begins!
  23. 6Tests, Alliesand Enemies
  24. The Hero Meets Allies...
  25. ...Affords Tests...
  26. ...and Fights Enemies
  27. 7 Supreme Ordeal
  28. The Heros Darkest Point
  29. Separation Between Old And New World is Set
  30. 8 Revisiting the Mentor
  31. The Hero Visits the Mentor
  32. The Hero Gets the Knowledge
  33. 9Return With TheNew Knowledge
  34. The Hero Has the Wisdom Now
  35. He Has New Powers
  36. 10 Seizing the Sword
  37. The Hero Uses His Powers Against His Old Enemies
  38. The Final Fight Takes Place
  39. The Hero Wins
  40. 11Resurrection
  41. The Old Self Dies (Spiritually)
  42. The Hero Gets a New Status
  43. 12 Return With the Elixir
  44. The Hero Returns Home
  45. The Hero Can Enjoy His Freedom
  46. Recapping...
  47. 1) The Ordinary World2) Call to Adventure3) Refusal of the Call4) Meeting Wise Mentor
  48. 5) The First Threshold6) Tests, Allies and Enemies 7) Supreme Ordeal 8) Revisiting the Mentor
  49. 9) Return with New Knowledge 10) Seizeing the Sword 11) Resurrection 12) Return with Elixir
  50. Each Step Can be Literal or a Metafor
  51. Remember:Your Customer is the Hero
  52. Did You LikeThis Presentation?Please share it.Come to Say Hi:blog-growth.com Thank You!
  53. Did You Like This Presentation? Please share it. Come to Say Hi: blog-growth.com Thank You!Download This Presentation

×