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12 Essential Steps of a Phenomenal Story

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Transcript

  • 1. 12 Essential Steps of aPhenomenal Story
  • 2. Stories are Crucial in Marketing
  • 3. Stories Help to Sell More
  • 4. Stories Build Relationships
  • 5. Stories Build Your Brand
  • 6. Joseph Campbells 12 Steps ofthe Heros Journey
  • 7. 1The Ordinary World
  • 8. The Hero is Introduced
  • 9. He Doesnt Know His Call Yet
  • 10. 2 Call to Adventure
  • 11. The Hero Gets His First Call
  • 12. Everything is Going to Change
  • 13. 3 Refusal of the Call
  • 14. The Hero Refuses His Call
  • 15. Bad Emotions Hold the Hero
  • 16. FearFrustrationInadequacy
  • 17. 4 MeetingWise Mentor
  • 18. The Mentor Appears
  • 19. He Shows the Road to the Hero
  • 20. 5 The First Threshold
  • 21. The Hero Makes His First Step
  • 22. Adventure Begins!
  • 23. 6Tests, Alliesand Enemies
  • 24. The Hero Meets Allies...
  • 25. ...Affords Tests...
  • 26. ...and Fights Enemies
  • 27. 7 Supreme Ordeal
  • 28. The Heros Darkest Point
  • 29. Separation Between Old And New World is Set
  • 30. 8 Revisiting the Mentor
  • 31. The Hero Visits the Mentor
  • 32. The Hero Gets the Knowledge
  • 33. 9Return With TheNew Knowledge
  • 34. The Hero Has the Wisdom Now
  • 35. He Has New Powers
  • 36. 10 Seizing the Sword
  • 37. The Hero Uses His Powers Against His Old Enemies
  • 38. The Final Fight Takes Place
  • 39. The Hero Wins
  • 40. 11Resurrection
  • 41. The Old Self Dies (Spiritually)
  • 42. The Hero Gets a New Status
  • 43. 12 Return With the Elixir
  • 44. The Hero Returns Home
  • 45. The Hero Can Enjoy His Freedom
  • 46. Recapping...
  • 47. 1) The Ordinary World2) Call to Adventure3) Refusal of the Call4) Meeting Wise Mentor
  • 48. 5) The First Threshold6) Tests, Allies and Enemies 7) Supreme Ordeal 8) Revisiting the Mentor
  • 49. 9) Return with New Knowledge 10) Seizeing the Sword 11) Resurrection 12) Return with Elixir
  • 50. Each Step Can be Literal or a Metafor
  • 51. Remember:Your Customer is the Hero
  • 52. Did You LikeThis Presentation?Please share it.Come to Say Hi:blog-growth.com Thank You!
  • 53. Did You Like This Presentation? Please share it. Come to Say Hi: blog-growth.com Thank You!Download This Presentation