For Mom Bloggers: The Dos & Don'ts of Working with BrandsPresentation Transcript
Brands engaging women bloggers Working with Brands The Top 10 List Do’s and Don’ts
What do I know? Senior Account Manager at BlogFrog. 10+ years AM 5+ in Social Media Built relationships with brands like Target, IBM, Horizon Organics, Kenmore, Avery, Redbox, etc Helped build a network of over 65,000 women/mom bloggers I know how brands think and can help you understand how to build long, lasting relationships with agencies and brands
Why do brands want you? What Makes Bloggers so Powerful to brands? Our Influence! Women = most powerful consumer demographic Blogger = most powerful online influence Put the two together and you have the holy grail for brands
Mutual beneficial relationship Brands need bloggers & bloggers need brands Additional Benefits to the blogger:
Build brand relationships
Positioned as experts in your niche
Adds credibility to reputation
Potential giveaways and incentives for your readers
You are not Selling out!
Top 5 Do’s when working with Brands There are several things you can do to help your chances of getting in front of brands and build a stronger relationship…
1. Do Make Yourself Available Your blog is your product and your About Me section is your resume. Make it easy for agencies and brands to find the information they need: Contact information Who you are, what your blog is about All other social media links (should be front page, above the fold.) Email address! Online forms might bump you off the potential list! Too much work
2. Do Pitch Yourself If a brand or agency contacts you, don’t be afraid to sell yourself. Share: Your blog numbers Twitter and Facebook numbers count! Accolades Information on your audience Your niche expertise Local involvement
3. Do Be Professional Be reliable Deliver on time Write a quality post Fulfill all job requirements Make the brand or agency look like a hero!
4. Be Creative
When you respond to a pitch add your own twist, or make suggestions on how to add value to the campaign
Do a video post
If the brand wants tweets, offer to host a Twitter Party!
Learn everything you can about the brand and their offering so your post shines above all the others!
5. Tell them what you want!
Start any relationship with a brand or agency knowing what you want
Tell them what you typically charge for a post, Twitter Party, campaign, etc.
Know that you can negotiate with brands, but will also have to compromise
Top 5 Don’ts when working with Brands
1. Don’t be a Wildcard
Brands are hesitant to work with bloggers who rant about other brands. They want honestly, but also positive blog partners
Don’t swear on Twitter or Facebook
Be weary of topics such as alcohol, sex, smoking and guns. There are some big brands (like P&G) that have policies against working with bloggers that talk about those topics
Don’t censor, just see it from the brand perspective
2. Don’t alienate your readers Brands value your relationship with your readers! Sometimes it takes trial and error to figure out what your readers will tolerate & what they embrace. Don’t be afraid to just ask your readers in a post and see what comments you get.
3. Don’t forget to do your Research
4. Don’t be Hard to Find Make is easy for brands/agencies to find you! Use Keywords on your About Me page Tag all your posts Keywords in your Tweets Pick your Top 4 social media sites and create a presence there (Facebook, Foursquare, Twitter, Linkedin, Tumblr, Pinterest, YouTube, Instagram, Flickr)
5. Don’t Discount Agencies Agencies can be even more powerful than brands They work with several brands and have repeat projects for good blog partners …Like BlogFrog!
Conclusion Remember why you got into blogging in the first place! Have fun and help support your family while you’re at it!