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    Brian Solis - The blogosphere vs. the statusphere and the future of influence Brian Solis - The blogosphere vs. the statusphere and the future of influence Presentation Transcript

    • @briansolis
      TheBrianSolis
      BrianSolisTV
    • The Blogosphere vs. The Statusphereand the Future of Influence
    • Technorati indexes over 1 million blogs
    • The Statusphere
    • 550 Million Users
    • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month
    • ~125 Million Users
    • More than 100 million Tweets fly across Twitter every day
    • Empower the 3C’sCreator, Curator, Consumer
    • The 3 C’s of Information Commerce
      Creation
      Curation
      Consumption
      Elite
      Creators
      Curators
      Consumers
    • Content Creation in Perspective
      Micromedia
      Microblogs
      Blogs
    • 6 million users and
      1.5 billion monthly pageviews
    • You are competing for the moment…
      And for the future
    • An Audience with Audiences
    • From Social Graph to Interest Graph
    • Source: KunalAnand
    • Content Context is King.
    • Social Graph Theory
    • Conversation does not displace content
    • By not publishing content, you’re marketing silence
    • Source: DaniellCorreia
      http://www.dragonsearchmarketing.com/blog/online-content-creation-still-rules/
    • Social Feeds = Content Discovery
    • I Tweet Therefore I am…
      Altruism vs. Self Actualization
    • Our actions equate to Social Currency
    • Content = Currency
    • A Credit Score for the Social Web
    • Influence is the New Metric
      for Social Stature
    • Influence…The ability to inspire desirable and measurable action and outcomes
    • You are an Influencer…
    • No Blog or Social Profile is an Island
    • We Must
      Connect
      the Dots
    • Social Nicheworks
    • @armano
    • Cultivate Your Community
    • @gapingvoid
      Social Objects are catalysts for Engagement and Leadership
    • Paid
      Social Graph
      Word of Mouth
      Social Media Optimization
      Sponsored
      Syndication
      Banners
      SEO
      Sponsored Posts
      Paid Tweets &
      Posts
      Virtual Goods
      Value
      Ads
      Apps
      Likes
      The Social Media Ecosystem
      Widgets
      Broadcast
      Brand
      Empathy
      Relevance
      Video
      Retweets
      Sharing
      Trending
      INFLUENCE
      REFERRALS
      Podcasts
      Tweets
      Images
      Tabs
      Shares
      Story
      Check-ins
      Updates
      Content Marketing
      Wall Posts
      Blogs
      Tweets
      Posts
      Livestreams
      Video
      Search Engine Optimization
      Owned
      Earned
      Viral
      Interest Graph
      Participatory
    • What makes content compelling
      Relatable
      Helpful, useful, and entertaining
      Personify the brand
      Convey empathy and direction
      Address pains and frustrations
      Gripping
      Spotlight customers and real world solutions
    • Increasing Your Digital Footprint
    • Syndicating Social Objects
      Social Object
      www.com
    • Social Syndication: Translation vs. Localization
    • “Creating relevant, sharable content needs to be part of the overall marketing strategy, as it is an important vehicle for Word of Mouth”
    • Social Media Optimization
    • Links
    • We can not measure what we or they do not value
    • May I Have Your
      Intention Please?
    • change
      cause
      build
      inspire
      I want to something…
      organize
      sell
      raise
      discover
    • RRS
      Relevance.Resonance.Significance
    • Micro Disruption Theory & The Social Effect
      Attention Aperture
      Update
      Disruption
      Point
      Social Hooks
      Time
      Resonance and Reach
    • #Engage
      This is your time to lead…not follow