Brian Solis - The blogosphere vs. the statusphere and the future of influence

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  • 1. @briansolis
    TheBrianSolis
    BrianSolisTV
  • 2. The Blogosphere vs. The Statusphereand the Future of Influence
  • 3.
  • 4. Technorati indexes over 1 million blogs
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. The Statusphere
  • 15.
  • 16. 550 Million Users
  • 17. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month
  • 18. ~125 Million Users
  • 19. More than 100 million Tweets fly across Twitter every day
  • 20.
  • 21. Empower the 3C’sCreator, Curator, Consumer
  • 22. The 3 C’s of Information Commerce
    Creation
    Curation
    Consumption
    Elite
    Creators
    Curators
    Consumers
  • 23.
  • 24. Content Creation in Perspective
    Micromedia
    Microblogs
    Blogs
  • 25. 6 million users and
    1.5 billion monthly pageviews
  • 26.
  • 27. You are competing for the moment…
    And for the future
  • 28.
  • 29. An Audience with Audiences
  • 30. From Social Graph to Interest Graph
  • 31. Source: KunalAnand
  • 32. Content Context is King.
  • 33. Social Graph Theory
  • 34. Conversation does not displace content
  • 35. By not publishing content, you’re marketing silence
  • 36.
  • 37. Source: DaniellCorreia
    http://www.dragonsearchmarketing.com/blog/online-content-creation-still-rules/
  • 38. Social Feeds = Content Discovery
  • 39. I Tweet Therefore I am…
    Altruism vs. Self Actualization
  • 40.
  • 41. Our actions equate to Social Currency
  • 42. Content = Currency
  • 43. A Credit Score for the Social Web
  • 44. Influence is the New Metric
    for Social Stature
  • 45. Influence…The ability to inspire desirable and measurable action and outcomes
  • 46. You are an Influencer…
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52. No Blog or Social Profile is an Island
  • 53. We Must
    Connect
    the Dots
  • 54. Social Nicheworks
  • 55. @armano
  • 56. Cultivate Your Community
  • 57. @gapingvoid
    Social Objects are catalysts for Engagement and Leadership
  • 58. Paid
    Social Graph
    Word of Mouth
    Social Media Optimization
    Sponsored
    Syndication
    Banners
    SEO
    Sponsored Posts
    Paid Tweets &
    Posts
    Virtual Goods
    Value
    Ads
    Apps
    Likes
    The Social Media Ecosystem
    Widgets
    Broadcast
    Brand
    Empathy
    Relevance
    Video
    Retweets
    Sharing
    Trending
    INFLUENCE
    REFERRALS
    Podcasts
    Tweets
    Images
    Tabs
    Shares
    Story
    Check-ins
    Updates
    Content Marketing
    Wall Posts
    Blogs
    Tweets
    Posts
    Livestreams
    Video
    Search Engine Optimization
    Owned
    Earned
    Viral
    Interest Graph
    Participatory
  • 59.
  • 60. What makes content compelling
    Relatable
    Helpful, useful, and entertaining
    Personify the brand
    Convey empathy and direction
    Address pains and frustrations
    Gripping
    Spotlight customers and real world solutions
  • 61. Increasing Your Digital Footprint
  • 62. Syndicating Social Objects
    Social Object
    www.com
  • 63. Social Syndication: Translation vs. Localization
  • 64.
  • 65. “Creating relevant, sharable content needs to be part of the overall marketing strategy, as it is an important vehicle for Word of Mouth”
  • 66.
  • 67. Social Media Optimization
  • 68. Links
  • 69. We can not measure what we or they do not value
  • 70. May I Have Your
    Intention Please?
  • 71.
  • 72. change
    cause
    build
    inspire
    I want to something…
    organize
    sell
    raise
    discover
  • 73. RRS
    Relevance.Resonance.Significance
  • 74. Micro Disruption Theory & The Social Effect
    Attention Aperture
    Update
    Disruption
    Point
    Social Hooks
    Time
    Resonance and Reach
  • 75.
  • 76. #Engage
    This is your time to lead…not follow