@briansolis<br />TheBrianSolis<br />BrianSolisTV<br />
The Blogosphere vs. The Statusphereand the Future of Influence<br />
Technorati indexes over 1 million blogs<br />
The Statusphere<br />
550 Million Users<br />
More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month<...
~125 Million Users<br />
More than 100 million Tweets fly across Twitter every day<br />
Empower the 3C’sCreator, Curator, Consumer<br />
The 3 C’s of Information Commerce<br />Creation<br />Curation<br />Consumption<br />Elite<br />Creators<br />Curators<br /...
Content Creation in Perspective  <br />Micromedia<br />Microblogs<br />Blogs<br />
6 million users and <br />1.5 billion monthly pageviews<br />
You are competing for the moment…<br />And for the future<br />
An Audience with Audiences<br />
From Social Graph to Interest Graph<br />
Source: KunalAnand<br />
Content Context is King.<br />
Social Graph Theory<br />
Conversation does not displace content<br />
By not publishing content, you’re marketing silence<br />
Source: DaniellCorreia<br />http://www.dragonsearchmarketing.com/blog/online-content-creation-still-rules/<br />
Social Feeds = Content Discovery<br />
I Tweet Therefore I am…<br />Altruism vs. Self Actualization<br />
Our actions equate to Social Currency<br />
Content = Currency<br />
A Credit Score for the Social Web<br />
Influence is the New Metric <br />for Social Stature<br />
Influence…The ability to inspire desirable and measurable action and outcomes<br />
You are an Influencer…<br />
No Blog or Social Profile is an Island<br />
We Must <br />Connect <br />the Dots<br />
Social Nicheworks<br />
@armano<br />
Cultivate Your Community<br />
@gapingvoid<br />Social Objects are catalysts for Engagement and Leadership<br />
Paid<br />Social Graph<br />Word of Mouth<br />Social Media Optimization<br />Sponsored<br />Syndication<br />Banners<br /...
What makes content compelling	<br />Relatable<br />Helpful, useful, and entertaining<br />Personify the brand<br />Convey ...
Increasing Your Digital Footprint<br />
Syndicating Social Objects<br />Social Object<br />www.com<br />
Social Syndication: Translation vs. Localization<br />
“Creating relevant, sharable content needs to be part of the overall marketing strategy, as it is an important vehicle for...
Social Media Optimization<br />
Links<br />
We can not measure what we or they do not value<br />
May I Have Your<br />Intention Please?<br />
change<br />cause<br />build<br />inspire<br />I want to   something…<br />organize<br />sell<br />raise<br />discover<br />
RRS<br />Relevance.Resonance.Significance<br />
Micro Disruption Theory & The Social Effect<br />Attention Aperture<br />Update<br />Disruption<br />Point<br />Social Hoo...
#Engage<br />This is your time to lead…not follow<br />
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Brian Solis - The blogosphere vs. the statusphere and the future of influence

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Transcript of "Brian Solis - The blogosphere vs. the statusphere and the future of influence"

  1. 1. @briansolis<br />TheBrianSolis<br />BrianSolisTV<br />
  2. 2. The Blogosphere vs. The Statusphereand the Future of Influence<br />
  3. 3.
  4. 4. Technorati indexes over 1 million blogs<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14. The Statusphere<br />
  15. 15.
  16. 16. 550 Million Users<br />
  17. 17. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month<br />
  18. 18. ~125 Million Users<br />
  19. 19. More than 100 million Tweets fly across Twitter every day<br />
  20. 20.
  21. 21. Empower the 3C’sCreator, Curator, Consumer<br />
  22. 22. The 3 C’s of Information Commerce<br />Creation<br />Curation<br />Consumption<br />Elite<br />Creators<br />Curators<br />Consumers<br />
  23. 23.
  24. 24. Content Creation in Perspective <br />Micromedia<br />Microblogs<br />Blogs<br />
  25. 25. 6 million users and <br />1.5 billion monthly pageviews<br />
  26. 26.
  27. 27. You are competing for the moment…<br />And for the future<br />
  28. 28.
  29. 29. An Audience with Audiences<br />
  30. 30. From Social Graph to Interest Graph<br />
  31. 31. Source: KunalAnand<br />
  32. 32. Content Context is King.<br />
  33. 33. Social Graph Theory<br />
  34. 34. Conversation does not displace content<br />
  35. 35. By not publishing content, you’re marketing silence<br />
  36. 36.
  37. 37. Source: DaniellCorreia<br />http://www.dragonsearchmarketing.com/blog/online-content-creation-still-rules/<br />
  38. 38. Social Feeds = Content Discovery<br />
  39. 39. I Tweet Therefore I am…<br />Altruism vs. Self Actualization<br />
  40. 40.
  41. 41. Our actions equate to Social Currency<br />
  42. 42. Content = Currency<br />
  43. 43. A Credit Score for the Social Web<br />
  44. 44. Influence is the New Metric <br />for Social Stature<br />
  45. 45. Influence…The ability to inspire desirable and measurable action and outcomes<br />
  46. 46. You are an Influencer…<br />
  47. 47.
  48. 48.
  49. 49.
  50. 50.
  51. 51.
  52. 52. No Blog or Social Profile is an Island<br />
  53. 53. We Must <br />Connect <br />the Dots<br />
  54. 54. Social Nicheworks<br />
  55. 55. @armano<br />
  56. 56. Cultivate Your Community<br />
  57. 57. @gapingvoid<br />Social Objects are catalysts for Engagement and Leadership<br />
  58. 58. Paid<br />Social Graph<br />Word of Mouth<br />Social Media Optimization<br />Sponsored<br />Syndication<br />Banners<br />SEO<br />Sponsored Posts<br />Paid Tweets &<br />Posts<br />Virtual Goods<br />Value<br />Ads<br />Apps<br />Likes<br />The Social Media Ecosystem<br />Widgets<br />Broadcast<br />Brand<br />Empathy<br />Relevance<br />Video<br />Retweets<br />Sharing<br />Trending<br />INFLUENCE<br />REFERRALS<br />Podcasts<br />Tweets<br />Images<br />Tabs<br />Shares<br />Story<br />Check-ins<br />Updates<br />Content Marketing<br />Wall Posts<br />Blogs<br />Tweets<br />Posts<br />Livestreams<br />Video<br />Search Engine Optimization<br />Owned<br />Earned<br />Viral<br />Interest Graph<br />Participatory<br />
  59. 59.
  60. 60. What makes content compelling <br />Relatable<br />Helpful, useful, and entertaining<br />Personify the brand<br />Convey empathy and direction<br />Address pains and frustrations<br />Gripping<br />Spotlight customers and real world solutions<br />
  61. 61. Increasing Your Digital Footprint<br />
  62. 62. Syndicating Social Objects<br />Social Object<br />www.com<br />
  63. 63. Social Syndication: Translation vs. Localization<br />
  64. 64.
  65. 65. “Creating relevant, sharable content needs to be part of the overall marketing strategy, as it is an important vehicle for Word of Mouth”<br />
  66. 66.
  67. 67. Social Media Optimization<br />
  68. 68. Links<br />
  69. 69. We can not measure what we or they do not value<br />
  70. 70. May I Have Your<br />Intention Please?<br />
  71. 71.
  72. 72. change<br />cause<br />build<br />inspire<br />I want to something…<br />organize<br />sell<br />raise<br />discover<br />
  73. 73. RRS<br />Relevance.Resonance.Significance<br />
  74. 74. Micro Disruption Theory & The Social Effect<br />Attention Aperture<br />Update<br />Disruption<br />Point<br />Social Hooks<br />Time<br />Resonance and Reach<br />
  75. 75.
  76. 76. #Engage<br />This is your time to lead…not follow<br />

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