Case Study: Second Life - Blockdot, Inc. 8350 N. Central Expressway, Suite 400 Dallas, Texas 75206 Office #: 214.890.4100 For more information please visit www.blockdot.com All information © 2008, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. Do not share this information without crediting Blockdot, Inc. and www.kewlbox.com

In 2008, Blockdot opened a gaming station on Second Life, the 3-D virtual world teeming with millions of people, entertainment, experiences, and opportunity. The gaming station is a joint creation by Blockdot and two prominent Japanese advertising agencies, Asahi Advertising and Fivestar Interactive. Case Study: Second Life

In 2008, Blockdot opened a gaming station on Second Life, the 3-D virtual world teeming with millions of people, entertainment, experiences, and opportunity.

The gaming station is a joint creation by Blockdot and two prominent Japanese advertising agencies, Asahi Advertising and Fivestar Interactive.

The game station focuses on the interactivity Japanese companies are looking to have with their audiences. Advertisers can have custom-built games for users to play within Second Life, extending the experience and creating a more engaging event. Case Study: Second Life

The game station focuses on the interactivity Japanese companies are looking to have with their audiences. Advertisers can have custom-built games for users to play within Second Life, extending the experience and creating a more engaging event.

The game station includes a monthly Top-10 arcade wall and 4 gaming pods for game genres – including Word Games, Card Games, Puzzle Games, and Arcade Games. Users can register their scores and challenge friends to play. Case Study: Second Life

The game station includes a monthly Top-10 arcade wall and 4 gaming pods for game genres – including Word Games, Card Games, Puzzle Games, and Arcade Games.

Users can register their scores and challenge friends to play.

About Blockdot All information © 2008, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. Do not share this information without crediting Blockdot, Inc. and www.kewlbox.com Blockdot is a leading producer and provider of casual games and company sponsored Advergames. The founders of Blockdot are considered by many to be the forefathers of Advergaming, having created the first Advergame to reach over 7 million PC installations in one month. Since then, Blockdot has created over 800 games for a broad range of leading companies, including American Airlines, AT&T, General Motors, Kimberly-Clark, Kraft, LEGO, Microsoft, Motorola, M&Ms, Nokia, Universal Pictures and Verizon. Millions of people play games built by Blockdot on its gaming portals www.kewlbox.com and www.boxerjam.com . More information on Advergaming can be found at www.blockdot.com .

Thank you for your time. Time flies when you’re having fun… Visit www.kewlbox.com to play some of our games. Visit www.blockdot.com for more examples of our capabilities. Blockdot, Inc. 8350 N. Central Expressway, Suite 400 Dallas, Texas 75206 Office #: 214.890.4100 For more information please visit www.blockdot.com

Thank you for your time.