Case Study: Bilingual Examples

Gaming transcends most language barriers because of its universal appeal. However, many clients desire an experience that is geared to a specific audience where language and cultural sensitivity is key. Blockdot works with subject matter experts to ensure that the content of the game is translated and that the context of the game is localized and relevant. The following are examples that carry the users preferred choice of language through the entire experience – game, web site, and e-mail communications. Case Study: Bilingual Examples

Gaming transcends most language barriers because of its universal appeal. However, many clients desire an experience that is geared to a specific audience where language and cultural sensitivity is key.

Blockdot works with subject matter experts to ensure that the content of the game is translated and that the context of the game is localized and relevant.

The following are examples that carry the users preferred choice of language through the entire experience – game, web site, and e-mail communications.

Client: Nokia & MetroPCS Goal: Create a promotion that demonstrated the text messaging features found within Nokia phones. Street Cred featured 5 tricked-out vehicles. The vehicles had specific attributes, giving each a different advantage while racing. However, the two top vehicles were locked, and they could be unlocked only by entering a secret code. Players could receive the secret code by sending themselves a text message on their Nokia phone. Markets: Spanish and English Case Study: Bilingual Examples

Client: Nokia & MetroPCS

Goal: Create a promotion that demonstrated the text messaging features found within Nokia phones.

Street Cred featured 5 tricked-out vehicles. The vehicles had specific attributes, giving each a different advantage while racing. However, the two top vehicles were locked, and they could be unlocked only by entering a secret code. Players could receive the secret code by sending themselves a text message on their Nokia phone.

Markets: Spanish and English

Client: HP Goal: Create a promotion that demonstrates HP’s Digital Imaging Products. The game stars Diego Smart, a photojournalist working for the Historic Relic Society. Diego uses his camera to capture evidence of mysterious relics based on Latin American lore. The game features HP branding as well as product placement of digital cameras, memory cards, printers, and photo sharing capabilities. Markets: Spanish and English Case Study: Bilingual Examples

Client: HP

Goal: Create a promotion that demonstrates HP’s Digital Imaging Products.

The game stars Diego Smart, a photojournalist working for the Historic Relic Society. Diego uses his camera to capture evidence of mysterious relics based on Latin American lore.

The game features HP branding as well as product placement of digital cameras, memory cards, printers, and photo sharing capabilities.

Markets: Spanish and English

Client: Oscar Mayer Goal: Oscar Mayer’s “Jingle Jam Remix” teaches kids the lyrics to Oscar Mayer’s classic jingles. Contestants can sing the Oscar Mayer jingle for a shot at appearing in a commercial and winning “American Idol” tickets. In “Jingle Jam Remix” players put on the director’s hat and make their own jingle music video. Players select an Oscar Mayer character to star in the video and pick a music style. Markets: Spanish and English Case Study: Bilingual Examples

Client: Oscar Mayer

Goal: Oscar Mayer’s “Jingle Jam Remix” teaches kids the lyrics to Oscar Mayer’s classic jingles. Contestants can sing the Oscar Mayer jingle for a shot at appearing in a commercial and winning “American Idol” tickets.

In “Jingle Jam Remix” players put on the director’s hat and make their own jingle music video. Players select an Oscar Mayer character to star in the video and pick a music style.

Markets: Spanish and English

Client: Universal Pictures Goal: Build grass-roots awareness with a teen audience for the summer comedy movie – ACCEPTED , featuring acting newcomer and Apple Computer spokesman, Justin Long. Blockdot created three games staring characters and scenes from the movie. The games generated over 4 million game plays. Markets: US, Spanish, French, German, Australian, Netherlands, Swiss & UK Case Study: Bilingual Examples

Client: Universal Pictures

Goal: Build grass-roots awareness with a teen audience for the summer comedy movie – ACCEPTED , featuring acting newcomer and Apple Computer spokesman, Justin Long.

Blockdot created three games staring characters and scenes from the movie.

The games generated over 4 million game plays.

Markets: US, Spanish, French, German, Australian, Netherlands, Swiss & UK

Client: LEGO Goal: Build awareness about new LEGO product launches. Blockdot has produced these games for several product lines including Power Miners, LEGO Racers, and LEGO Race Track. The games feature 15-second commercials showcasing the product, in game achievements, and secret codes to unlock features within the games. Markets: US, Germany, Netherlands,& UK Case Study: Bilingual Examples

Client: LEGO

Goal: Build awareness about new LEGO product launches. Blockdot has produced these games for several product lines including Power Miners, LEGO Racers, and LEGO Race Track.

The games feature 15-second commercials showcasing the product, in game achievements, and secret codes to unlock features within the games.

Markets: US, Germany, Netherlands,& UK

Client: Turbine / Lord of the Rings Online Goal: Promote the newest release for the massively multiplayer game LOTRO. Three multiplayer games were created to help promote the newest LOTRO release. The site and promotion featured chat, a lobby system, ranked matchmaking, a reward system, and a user-registration system. Markets: French, German and English. Case Study: Bilingual Examples

Client: Turbine / Lord of the Rings Online

Goal: Promote the newest release for the massively multiplayer game LOTRO.

Three multiplayer games were created to help promote the newest LOTRO release. The site and promotion featured chat, a lobby system, ranked matchmaking, a reward system, and a user-registration system.

Markets: French, German and English.

Client: Asahi Advertising Goal: Promote client sponsored Advergames through Second Life. An online arcade was created featuring 10 games for Japanese users to interact and play in the virtual world of Second Life. Languages: Japanese and English. Case Study: Bilingual Examples

Client: Asahi Advertising

Goal: Promote client sponsored Advergames through Second Life.

An online arcade was created featuring 10 games for Japanese users to interact and play in the virtual world of Second Life.

Languages: Japanese and English.

Client: Yep Rock Records Goal: Promotion for a new album release from the band, Los Straitjackets — a surf-rock band regularly seen on NBC’s Late Night with Conan O’Brien. The game featured music from the album and played off the campy and eccentric backstory of the band. Languages: Spanish & English. Case Study: Bilingual Examples

Client: Yep Rock Records

Goal: Promotion for a new album release from the band, Los Straitjackets — a surf-rock band regularly seen on NBC’s Late Night with Conan O’Brien.

The game featured music from the album and played off the campy and eccentric backstory of the band.

Languages: Spanish & English.

About Blockdot All information © 2008, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. Do not share this information without crediting Blockdot, Inc. and www.kewlbox.com Blockdot is a leading producer and provider of casual games and company sponsored Advergames. The founders of Blockdot are considered by many to be the forefathers of Advergaming, having created the first Advergame to reach over 7 million PC installations in one month. Since then, Blockdot has created over 800 games for a broad range of leading companies, including American Airlines, AT&T, General Motors, Kimberly-Clark, Kraft, LEGO, Microsoft, Motorola, M&Ms, Nokia, Universal Pictures and Verizon. Millions of people play games built by Blockdot on its gaming portals www.kewlbox.com and www.boxerjam.com . More information on Advergaming can be found at www.blockdot.com .