Multi-platform / Web Content
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Multi-platform / Web Content

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Mike Dicks Multi-platform presentation for the MPBS - Multi Platform Business School, Ronda, August 2010.

Mike Dicks Multi-platform presentation for the MPBS - Multi Platform Business School, Ronda, August 2010.

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Multi-platform / Web Content Presentation Transcript

  • 1. Multiplatform
  • 2. A brief History of everything
    Is multi-platform really that new? – examples from Cavemen to Facebook
    Background on the internet / web
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Interactive Bit
  • 9. What is the Internet?
  • 10. The Internet : 1958
  • 11. What is the Web?
  • 12.
  • 13. Who invented the web?
  • 14. Tim Berners Lee : 1989/1990
  • 15. What is the social web?
  • 16. 2004
  • 17.
  • 18. What do we mean by multi-platform content?
    More than just video online or websites to support TV
    What are the Platforms (web, mobile, TV, live, Web 2.0)
  • 19. Platforms and Narratives
  • 20. What’s Converging here?

    Convergence is a cultural, rather than technological, process. We now live in a world where every story, image, sound, idea, brand and relationship will play itself out across all possible media platforms.
    Henry Jenkins, MIT – Convergence Culture

  • 21.
  • 22. Is it about Gadgets?
    =
  • 23. Is everything becoming interactive?
    OPEN
    KOOL KIDS
    GADGETIERS
    GENERATION
    CHASM?
    CONTENT ACCESS
    MASSIVE
    PASSIVES
    2012
    2006
    LIMITED
    PASSIVE
    INVOLVED
    CONSUMER MEDIA CONTROL
    SOURCE:
  • 24. Multiplatform M&L?
    ?
    1954
    2006
  • 25. The web
  • 26. What works?
    Case Studies and examples
  • 27. History of the world in 100 objects
  • 28. Dr Who
  • 29. Britain from Above
  • 30. ÁguilaRoja (Red Eagle)
  • 31. 1066
  • 32. Embarrassing Bodies
  • 33. Castigo Final – (Final Punishment)
  • 34. World Without Oil
  • 35. The Big Issue
  • 36. Landshare
  • 37. Thumb Wars
  • 38. Wannabes
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45. Who’s buying it?
    Interviews with the people commissioning MP content
  • 46. Who is commissioning? (UK)
  • 47. BBC
    Distinctive -make the best of the BBC's strengths
    Innovative - push our creative boundaries & exploit the full potential of new media
    Focused - deliver the multiplatform strategy
    Excellent - inspire audiences, the wider industry and ourselves
    Value for money - reach audience levels that will justify the spend
    Public service - fit with the BBC's public purposes that will justify the spend
  • 48. Channel 4
    Be an integrated content experience; TV elements are significantly enhanced due to interactive elements and vice versa
    Be a genuine first for the channel (e.g. the first time a particular game format has been commissioned), ideally for UK media
    Grow the reach and/or impact of a core Channel 4 TV programme and/or genre onto a new platform
    Be targeted at clearly identified needs of a core Channel 4 audience
    If unrelated directly to a television programme or series, be audio-visual (in this context, audio-visual content means video, animation and/or game footage), and directly related to existing or potential talent and/or formats.
  • 49. Who else?
  • 50. Who’s making it?
    The digital agencies
    The individuals
    The roles
  • 51. The agencies
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57. The individuals
  • 58. TIM WRIGHT
  • 59. DAN HON
    ADRIAN HON
  • 60. JANE McGONIGAL
  • 61. The team
  • 62. The Roles
    Web Builder
    (Front End)
    Designer
    Content Manager
    Producer / Project Manager
    Flash Designer
    Programmer (Back End)
  • 63. Multiplatform Structure
  • 64. How do you make it?
    Production process
    Timelines
  • 65. Content vs Cost
    Deep content (5%)
    Producers (5%)
    Gaming Content (20%)
    Players (20%)
    Media (75%)
    Passives (75%)
  • 66.
  • 67. How do you sell it?
    Pitching for Multi-platform work
    Using the web to make your case
  • 68. Pitching
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74.
  • 75.
  • 76.
  • 77.
  • 78.
  • 79.
  • 80.
  • 81.
  • 82. Social tv
  • 83.
  • 84.
  • 85.
  • 86.
  • 87.
  • 88.
  • 89.
  • 90. Using the web
  • 91. AwraAmba : Using the web
  • 92. Kill your babies
  • 93. Who owns the customer?
    Relationships, Partnerships, Ownership
    Legals and contracts
  • 94. Chain of Contracts #1
    Broadcaster
    TV Producer
    Digital Agency
  • 95. Chain of Contracts #2
    Broadcaster
    Vehicle
    TV Producer
    Digital Agency
  • 96. Chain of Contracts #3
    Broadcaster
    TV Producer
    Digital Agency
  • 97. Chain of Contracts #4
    Broadcaster
    Digital Producer
  • 98. The Contracts