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digital<br />
Building a world class content sector for the digital age<br />
Mike Dicks<br />Senior Policy Executive<br />Digital<br />0770 302 0847<br />mike@pact.comwww.twitter.com/mikedicks<br />
poacher turned gamekeeper?<br />
producer<br />
broadcaster<br />
What we do<br />Member organisation<br />Represent screen-based production companies<br />Free legal and commercial advice...
My role<br />Represent digital producers<br />Deal with digital market issues<br />
multi-platform<br />cross-platform<br />transmedia<br />digital<br />multi-media<br />interactive<br />360 degree<br />
it’s not so new....<br />
What do we mean by multi-platform content?<br />
Platforms and Narratives<br />
What’s Converging here?<br />“<br />Convergence is a cultural, rather than technological, process. We now live in a world ...
Is it about Gadgets?<br />=<br />
Is everything becoming interactive?<br />OPEN<br />KOOL KIDS<br />GADGETIERS<br />GENERATION<br />CHASM?<br />CONTENT ACCE...
50+ Million users$400k Revenue<br />
80 +Million users$100+ Million revenue <br />
mainstream<br />
Multiplatform M&L?<br />?<br />1954<br />2006<br />
$17.5 Billion?<br />
Platforms and Narratives<br />story<br />Interaction<br />Promotion<br />extension<br />distribution<br />brand<br />
licensing + editorial<br />
What works?(editorial)<br />
Dr Who<br />
 Britain from Above<br />
1066<br />
Landshare<br />
ÁguilaRoja (Red Eagle)<br />
 Embarrassing Bodies<br />
Castigo Final – (Final Punishment)<br />
The Big Issue<br />
Thumb Wars<br />
Wannabes<br />
Who’s buying it?<br />
Who is commissioning? (UK)<br />
Who else?<br />
Who’s making it?<br />
The agencies<br />
Who owns the customer?<br />
Chain of Contracts #1<br />Broadcaster<br />TV Producer<br />Digital Agency<br />
Chain of Contracts #2<br />Broadcaster<br />Vehicle<br />TV Producer<br />Digital Agency<br />
Chain of Contracts #3<br />Broadcaster<br />TV Producer<br />Digital Agency<br />
Chain of Contracts #4<br />Broadcaster<br />Digital Producer<br />
The Contracts<br />
plans<br />
define<br />
advice<br />
contracts<br />
rights<br />
deals<br />
Lobbying<br />
BBC<br />
ITV, C4, Others<br />
Government<br />
New broadcasters?<br />
Standards<br />
Training<br />
Business<br />
Intellectual Property<br />
Skillset<br />
Markets<br />
Key markets<br />
Mentors<br />
Standards<br />
Support<br />
Summary<br />Advice<br />Lobbying<br />Training<br />Markets<br />= mature business<br />
Multi-platform Stuff for Digital Producers
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Multi-platform Stuff for Digital Producers

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Presentation for TRC Multi-Platform day.

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Transcript of "Multi-platform Stuff for Digital Producers"

  1. 1.
  2. 2. digital<br />
  3. 3. Building a world class content sector for the digital age<br />
  4. 4. Mike Dicks<br />Senior Policy Executive<br />Digital<br />0770 302 0847<br />mike@pact.comwww.twitter.com/mikedicks<br />
  5. 5.
  6. 6. poacher turned gamekeeper?<br />
  7. 7. producer<br />
  8. 8. broadcaster<br />
  9. 9.
  10. 10. What we do<br />Member organisation<br />Represent screen-based production companies<br />Free legal and commercial advice<br />Negotiating fairer rights, better terms<br />Lobbying government<br />Support business growth<br />
  11. 11. My role<br />Represent digital producers<br />Deal with digital market issues<br />
  12. 12. multi-platform<br />cross-platform<br />transmedia<br />digital<br />multi-media<br />interactive<br />360 degree<br />
  13. 13. it’s not so new....<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20. What do we mean by multi-platform content?<br />
  21. 21. Platforms and Narratives<br />
  22. 22. What’s Converging here?<br />“<br />Convergence is a cultural, rather than technological, process. We now live in a world where every story, image, sound, idea, brand and relationship will play itself out across all possible media platforms.<br />Henry Jenkins, MIT – Convergence Culture<br />”<br />
  23. 23. Is it about Gadgets?<br />=<br />
  24. 24. Is everything becoming interactive?<br />OPEN<br />KOOL KIDS<br />GADGETIERS<br />GENERATION<br />CHASM?<br />CONTENT ACCESS<br />MASSIVE<br />PASSIVES<br />2012<br />2006<br />LIMITED<br />PASSIVE<br />INVOLVED<br />CONSUMER MEDIA CONTROL<br />SOURCE: <br />
  25. 25. 50+ Million users$400k Revenue<br />
  26. 26. 80 +Million users$100+ Million revenue <br />
  27. 27. mainstream<br />
  28. 28. Multiplatform M&L?<br />?<br />1954<br />2006<br />
  29. 29. $17.5 Billion?<br />
  30. 30.
  31. 31. Platforms and Narratives<br />story<br />Interaction<br />Promotion<br />extension<br />distribution<br />brand<br />
  32. 32. licensing + editorial<br />
  33. 33. What works?(editorial)<br />
  34. 34. Dr Who<br />
  35. 35. Britain from Above<br />
  36. 36. 1066<br />
  37. 37. Landshare<br />
  38. 38. ÁguilaRoja (Red Eagle)<br />
  39. 39. Embarrassing Bodies<br />
  40. 40. Castigo Final – (Final Punishment)<br />
  41. 41. The Big Issue<br />
  42. 42. Thumb Wars<br />
  43. 43. Wannabes<br />
  44. 44. Who’s buying it?<br />
  45. 45. Who is commissioning? (UK)<br />
  46. 46. Who else?<br />
  47. 47. Who’s making it?<br />
  48. 48. The agencies<br />
  49. 49.
  50. 50.
  51. 51.
  52. 52.
  53. 53. Who owns the customer?<br />
  54. 54. Chain of Contracts #1<br />Broadcaster<br />TV Producer<br />Digital Agency<br />
  55. 55. Chain of Contracts #2<br />Broadcaster<br />Vehicle<br />TV Producer<br />Digital Agency<br />
  56. 56. Chain of Contracts #3<br />Broadcaster<br />TV Producer<br />Digital Agency<br />
  57. 57. Chain of Contracts #4<br />Broadcaster<br />Digital Producer<br />
  58. 58. The Contracts<br />
  59. 59. plans<br />
  60. 60. define<br />
  61. 61. advice<br />
  62. 62. contracts<br />
  63. 63. rights<br />
  64. 64. deals<br />
  65. 65. Lobbying<br />
  66. 66. BBC<br />
  67. 67. ITV, C4, Others<br />
  68. 68. Government<br />
  69. 69. New broadcasters?<br />
  70. 70. Standards<br />
  71. 71. Training<br />
  72. 72. Business<br />
  73. 73. Intellectual Property<br />
  74. 74. Skillset<br />
  75. 75. Markets<br />
  76. 76. Key markets<br />
  77. 77. Mentors<br />
  78. 78. Standards<br />
  79. 79. Support<br />
  80. 80. Summary<br />Advice<br />Lobbying<br />Training<br />Markets<br />= mature business<br />
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