Multi Platform For TV peeps

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Presentation for TV execs on TRC course in Glasgow

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Multi Platform For TV peeps

  1. Multi-platform – WTF? A rambling guide to what I think it means with some examples of good stuff, some stories and some pictures. Mike Dicks bleedinedge
  2. keywords: multi-platform, production, convergence, teams, games, online, commissioning, market, digital, web 2.0, mobile, examples, my work, structure
  3. previous stuff
  4. current stuff TEMPTING FATES
  5. multi-platform
  6. Convergence “Convergence is a cultural, rather than technological, process. We now live in a world where every story, image, sound, idea, brand and relationship will play itself out across all possible media platforms.” Henry Jenkins, MIT
  7. Convergence : kit?
  8. this?
  9. Will everything be interactive? OPEN KOOL KIDS CONTENT ACCESS GENERATION GADGETIERS CHASM? MASSIVE PASSIVES 2012 2006 LIMITED PASSIVE INVOLVED CONSUMER MEDIA CONTROL SOURCE:
  10. Web 2.0
  11. Tools:
  12. Carrier or distributor?
  13. multi-platform production process
  14. The team
  15. Battlefront (C4 – UK)
  16. Battlefront (C4 – UK)
  17. Big Art Mob (C4 – UK)
  18. Bryony makes a Zombie Movie (BBC – UK)
  19. Bryony makes a Zombie Movie (BBC – UK) Over 500,000 Youtube views Brazil and India – large markets 75k online budget
  20. Obama Speech (CNN/Facebook – World)
  21. Britain from Above (BBC – UK)
  22. Britain from Above (BBC – UK)
  23. iProphesy (Vision TV – Canada)
  24. iProphesy (Vision TV – Canada)
  25. Die Deutschen (ZDF – Germany)
  26. Die Deutschen (ZDF – Germany)
  27. Landshare (C4-UK)
  28. Last Chance to See
  29. Kirill (MSN - WORLD)
  30. Kirill
  31. World Without Oil (PBS / Writer Guy)
  32. Lucy Willis, Battlefront Definitely a sharp learning curve. Took a while for the two cultures (digital and TV) to understand the language and working practices of the other. Schedules and delivery more fluid in the digital world and more likely to slip. Took a while for the TV part of the partnership to realize this was normal working practice in digital, as was amending the site as you go and accepting that not all functionality would work perfectly first time. Moving forward we would still work with a digital agency but would have a digital producer working within Raw he is immersed in the 'digital culture' and 'speaks the language'. On battlefront we budgeted for the site editor to come from the digital agency but we would have them in house at Raw definitely next time and we would be involved and run more of the content management. Most of the uploading was done by the digital agency, but next time round we would consider doing this ourselves. We would also thing much more carefully about the marketing side of the project and on the quality of the seeders who are crucially important in building the community around the on-line part of the project.
  33. Who is commissioning?

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