Multi Platform For TV peeps

Multi-platform – WTF? A rambling guide to what I think it means with some examples of good stuff, some stories and some pictures. Mike Dicks bleedinedge

keywords: multi-platform, production, convergence, teams, games, online, commissioning, market, digital, web 2.0, mobile, examples, my work, structure

previous stuff

current stuff TEMPTING FATES

multi-platform

Convergence “Convergence is a cultural, rather than technological, process. We now live in a world where every story, image, sound, idea, brand and relationship will play itself out across all possible media platforms.” Henry Jenkins, MIT

Convergence : kit?

Will everything be interactive? OPEN KOOL KIDS CONTENT ACCESS GENERATION GADGETIERS CHASM? MASSIVE PASSIVES 2012 2006 LIMITED PASSIVE INVOLVED CONSUMER MEDIA CONTROL SOURCE:

Web 2.0

Tools:

Carrier or distributor?

multi-platform production process

The team

Battlefront (C4 – UK)

Big Art Mob (C4 – UK)

Bryony makes a Zombie Movie (BBC – UK)

Bryony makes a Zombie Movie (BBC – UK) Over 500,000 Youtube views Brazil and India – large markets 75k online budget

Obama Speech (CNN/Facebook – World)

Britain from Above (BBC – UK)

iProphesy (Vision TV – Canada)

Die Deutschen (ZDF – Germany)

Landshare (C4-UK)

Last Chance to See

Kirill (MSN - WORLD)

Kirill

World Without Oil (PBS / Writer Guy)

Lucy Willis, Battlefront Definitely a sharp learning curve. Took a while for the two cultures (digital and TV) to understand the language and working practices of the other. Schedules and delivery more fluid in the digital world and more likely to slip. Took a while for the TV part of the partnership to realize this was normal working practice in digital, as was amending the site as you go and accepting that not all functionality would work perfectly first time. Moving forward we would still work with a digital agency but would have a digital producer working within Raw he is immersed in the 'digital culture' and 'speaks the language'. On battlefront we budgeted for the site editor to come from the digital agency but we would have them in house at Raw definitely next time and we would be involved and run more of the content management. Most of the uploading was done by the digital agency, but next time round we would consider doing this ourselves. We would also thing much more carefully about the marketing side of the project and on the quality of the seeders who are crucially important in building the community around the on-line part of the project.

Who is commissioning?

http://bleedinedge.co.uk	101
http://www.bleedinedge.co.uk	80
http://www.digitalmediaforum.net	12
http://www.slideshare.net	10
http://www.tvmole.com	6
http://digitalmediaforum.net	5
http://beta.digitalmediaforum.net	5
http://alison-phdresearch.blogspot.com	3
http://www.lmodules.com	2
https://realtororg.projectpath.com	2
http://www.realtor.org	1
http://fragmented-interaction.blogspot.com	1
http://roauthorprod1.realtor.org	1
http://translate.googleusercontent.com	1
http://jetsamdigitale.com	1

Multi Platform For TV peeps

by Mike Dicks on Apr 08, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

15 Embeds 231

Statistics

Multi Platform For TV peeps — Presentation Transcript