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Sms trends talk

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This is the TrendsTalk slide deck presented for our mobile marketing and emerging channels class. This presentation outlines the importance of SMS and how it cannot be ignored in a world where ...

This is the TrendsTalk slide deck presented for our mobile marketing and emerging channels class. This presentation outlines the importance of SMS and how it cannot be ignored in a world where emerging platforms and technologies are beginning to take over.

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Sms trends talk Sms trends talk Presentation Transcript

  • Don’t Forget SMSBlaze Gentile & Dillon Quinn
  • Your own SMS campaign PizzaPizza GAP Best Buy Costco You are a consultant agency. Put together a mobile marketing plan that will increase your companies sales. You may only use SMS for your campaign.
  • Ways to use SMS
  • Broadcast Most common Extends beyond Smart Phones Dumb-Phone Twitter
  • Coupons Easy to implement Web URL Convenient / immediate
  • Alerts Opt-In Immediate Safety features
  • Voting / Polling / Surveys Two way communication / feedback Cost efficient Used effectively when paired with events
  • Pros of SMS Cost effective Immediate Personalized Two way communication
  • Cons of SMS Spam SMS at a standstill Cost people money One way communication
  • Future of SMS
  • Results