Sms trends talk

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This is the TrendsTalk slide deck presented for our mobile marketing and emerging channels class. This presentation outlines the importance of SMS and how it cannot be ignored in a world where emerging platforms and technologies are beginning to take over.

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Sms trends talk

  1. 1. Don’t Forget SMSBlaze Gentile & Dillon Quinn
  2. 2. Your own SMS campaign PizzaPizza GAP Best Buy Costco You are a consultant agency. Put together a mobile marketing plan that will increase your companies sales. You may only use SMS for your campaign.
  3. 3. Ways to use SMS
  4. 4. Broadcast Most common Extends beyond Smart Phones Dumb-Phone Twitter
  5. 5. Coupons Easy to implement Web URL Convenient / immediate
  6. 6. Alerts Opt-In Immediate Safety features
  7. 7. Voting / Polling / Surveys Two way communication / feedback Cost efficient Used effectively when paired with events
  8. 8. Pros of SMS Cost effective Immediate Personalized Two way communication
  9. 9. Cons of SMS Spam SMS at a standstill Cost people money One way communication
  10. 10. Future of SMS
  11. 11. Results

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