38% of teens said the sponsorship made Coca Cola cooler
(Independent omnibus survey conducted by Coca-Cola following Blastbeat programme, Ireland- 2008) 76% of teens & 61% of parents correctly named Coca Cola as the sponsor 18% of teens & 11% of parents said they buy more Coke as a result of Coke’s sponsorship of Blastbeat Summary of Coca Cola research Teen media recall TV recall = 53% PR recall = 55% Digital recall = 28% Newspapers = 26% 62% of all teens and 36% of parents were aware of the Blastbeat programme 94% of teens and 92% of parents believe that Coca-Cola sponsorship of Blastbeat is a good idea. 53% of parents more inclined to associate Coca Cola with positive activities for teenagers
Blastbeat is global programme that offers high schools the opportunity to teach entrepreneurial business skills, promote young musicians and support youth communities on a local and worldwide level. (Music Week 5th Feb 2010).
The Government has backed the Blastbeat project founded by Irish music entrepreneur Robert Stephenson, credited with bringing Irish band U2 to the UK for the first time 30 years ago. He has organised similar contests in Ireland , Belgium , South Africa and America . (Evening Standard Feb 2010)
For under -18s, gaining entry to concerts in licensed venues is a constant problem. But the regular Blastbeat gigs provide a solution: up-and coming bands play shows to a teenage crowd in a venue serving nothing stronger than Coca Cola. ( Hot Press) .
Train, nurture and empower youth talent with business skills around areas of passion, music, dance, fashion, sport and social media Creating a National youth community with scope for international reach centred around music innovation and sharing Facilitate responsible empowerment & entrepreneurship in a fun way Education Social Entrepreneurship Music Blastbeat – 3 in 1 Proposition
Blastbeat Unravelled - the pillars to our business model Schools Live Gigs & tours Social Media/ Web TV Mobile Music Industry TV/Broadcast Students Bands/Fans Social/Creation Networking Content Distribution/Promotion Content Creation/Collaboration (National & International Music Multimedia Youth Community Creation
UK then international brand recognition opportunity for Coke centered around teen music content creation community online & offline.
April 2010 /July 2010 - Greater London ‘Battle of the Acts’ & Yong Social Entrepreneur Competition, UK Finals @ O2 Arena 13 th July. 10,500 live audience - young people, teachers, parents, artists, media, music industry etc
Sept to 2010 to July 2011 - Nationwide ‘Battle of the Acts’ & Yong Social Entrepreneur Competition – Finals 02 Arena July 2011- 14,500 live audience as above
Presence in 250 London schools/Colleges April/July 2010.
Presence in 1,200 UK schools/Colleges Sept 2010/July 2011
Presence in 2,400 UK schools/Colleges Sept 2011/July 2012
Potential to reach over 5 million UK students by 2012.
Web TV possible from Oct 2010
National TV primetime series Oct 2011(separate proposal)
Big CSR offering with government & media recognition
Bands, Artists, Gigs, Download Music, Videos, Merch’ payment via mobile – empowering students to mobile commence..
Blastbeat discovering & fostering new talent creating Intellectual property that Nokia can have exploitation right to.
Students Donate 25% of profits to charity to their choice.
Blastbeat provides alcohol/drug free events
Creative outlet for young people
Business & Entrepreneurship
Students learn how to run their own company
Discovering & working with young entrepreneurs, artists & stars of the future- creating a hob of the best talent internationally
Blastbeat providing a positive lifestyle change to young people both locally & globally plus the celebs / stars of tomorrow today
Marketing Communications – Key PR Messages
Blastbeat in the UK Marketing Communications – Key Distribution Poster and flyer campaigns around all Blastbeat events (MMC Concerts, Semi Finals and O2 Arena UK Final) PHA PR agency to continue to secure major Media coverage. Advertising through various online social networks (Blastbeat.tv, Facebook, MySpace, Youtube, Twitter, MSN etc) Advertising in gig and entertainment listings (online and offline) Key media partnerships to be agreed
Lots of other opps’ like online & mobile competitions around lyrics song-writing etc
All Social Media covered by thousands of active teens networking to promote their gigs, bands, etc
Blastbeat Onsite Branding Primary venue onsite at the Semi Finals and the Finals @ the Arena on July 13 th plus the 276 Blastbeat Gigs between Jan & July 2011. Signage e.g. Use of Big Screens on stage at the Arena to project logos etc to 14,000 students. All semi final and final venues, poster sites, banner sponsor accreditation boards All signage of Blastbeat Schools Music Companies, team shirts/ hoodies/ hats etc
Over the past few months we have experienced Alex’s growth in getting along with people, his commitment and his quiet satisfaction at being recognised for his achievements. So thank you all for providing the opportunity for him to shine, and from the positive atmosphere I witnessed at the finals, you have clearly had similar influence on a large number of students from an array of backgrounds” . Ian Williams, father of Blastbeat student.
“ Blastbeat has helped our students come within the top 5% in the country… I strongly recommend Blastbeat to head teachers & principles across the UK as it serves a very important part of the work related curriculum and enterprise, which is essential. We have had a lot of support from the Blastbeat personnel”. Sue John, Head Teacher Lampton schools Hounslow, Nov 2009.
This whole experience so far has been amazing. I have got to meet many new people made new friends and learned a lot about the real world on the way.Before Blastbeat came to our school I had never really had any leadership qualities, now I am CEO and having fun too. James B student CEO