Sacramento Nonprofit PR Network

Non-profit PR Network

Table of ContentsThe Afternoon Break -------------------------------------------------------------------- 1Online Resources ------------------------------------------------------------------------- 2Outreach for a Cause Conference ---------------------------------------------------- 3Seminars and Workshops -------------------------------------------------------------- 4 -9 Seminar schedule (April- July) ------------------------------------------- 5-6 Descriptions of seminars -------------------------------------------------- 7-9About the Sac Non-profit PR Network ---------------------------------------------- 10

1 The Afternoon BreakNetworking opportunities for In a effort to be flexible to different schedules this networkingSacramento area non-profits event has no assigned agenda. and cause-oriented We would much rather get the organizations. chance to connect with people who may have to be late, than Locations not at all. Rocklin About halfway through the event Every second Tuesday at 2pm at Origin everyone will get a chance to Coffee (2168 Sunset Blvd, Rocklin). introduce themselves and make any announcements they wish. Elk Grove There will also be a space forEvery fourth Thursday at 3pm at Logan’sRoadhouse (9105 West Stockton Blvd, Elk attendees to place any program Grove). materials, event fliers, business cards or calendars that they Online would want others to see or take.Facebook.com/TheAfternoonBreakSacramento

2 Online Resources Formspring Q & A The Afternoon Break Formspring.me/BNCteam/ Facebook page Our Formspring page is open to any Network online with local non-profits. and all to ask public relations, media Facebook.com/TheAfternoonBreakSacramento relations, event planning, community Step 1) ‘Like Us’ outreach, or social media questions. Step 2) Message the page with an Enter your question and we’ll do our introduction of you and your organization or best to respond within 48 hours (even your announcement and we’ll post it. on weekends!). Step 3) Comment regularly to meet and connect with other wonderful Sacramentoans and area non-profits. E-Newsletter BNC Facebook / Twitter This monthly newsletter will contain upcoming events, opportunities for non- Facebook.com/BlankNotebookCreative profit outreach and links to helpful articlesand resources. You can sign-up by emailing Twitter.com/BNCTeam News@BlankNotebookCreative.com.

3 Conference Save the Date Outreach for a Cause Conference August 23rd, 2012 10am – 2:30pm A Sacramento conference about community outreach for non-profits. For more information visitBlanknotebookcreative.com/events/conference/

4 Seminars/Workshops RSVP please : By emailingBlank Notebook Creative Hello@BlankNotebookCreative.com puts on seminars and or calling (916) 494-2571.workshops every month on community outreach Cost: $10 per person per class. topics to help anyone, Location: Varies. See individual especially volunteers for classes for more details. non-profits, learn about outreach. Pay: Cash, check or credit card. All checks must be received at least 3 days prior to event. Cash and credit card will be taken at the door.

5 SeminarsApril May23rd, Monday- 6:30-8pm 10h Thursday- 1:30-3pmHow to get the most out of tabling Building a community outreachAt Logan’s Roadhouse in Citrus strategyHeights (5511 Sunrise Blvd, Citrus Location TBD.Heights, CA 95610). 17th Thursday- 6:30-8pm26th Thursday- 6:30-8pm Intro to Social Media StrategyBuilding a community outreach At Logan’s Roadhouse in Citrusstrategy Heights (5511 Sunrise Blvd, CitrusAt Logan’s Roadhouse in Citrus Heights, CA 95610).Heights (5511 Sunrise Blvd, CitrusHeights, CA 95610). 23th Wednesday- 1:30-3pm Intro to Social Media Strategy Location TBD.

6 SeminarsJune July5th Tuesday- 1:30-3pm 3rd Tuesday- 1:30-3pmAnatomy of a PSA Intro to Online OutreachLocation TBD. Location TBD.14th Thursday- 6:30-8pm 17th Thursday- 6:30-8pmAnatomy of a PSA Intro to Online OutreachAt Logan’s Roadhouse in Citrus At Logan’s Roadhouse in CitrusHeights (5511 Sunrise Blvd, Citrus Heights (5511 Sunrise Blvd, CitrusHeights, CA 95610). Heights, CA 95610).25th Monday- 6:30-8pmBuilding a community outreach 23th Monday- 6:30-8pmstrategy How to get the most out of tablingAt Logan’s Roadhouse in Citrus At Logan’s Roadhouse in CitrusHeights (5511 Sunrise Blvd, Citrus Heights (5511 Sunrise Blvd, CitrusHeights, CA 95610). Heights, CA 95610).

7 Seminars/WorkshopsHow to get the most out of tabling Building a Community Outreach StrategyThis seminar is taught by Blank NotebookCreative’s senior strategist Jennifer Armitage, whohas tabled at over 100 events in her career in This seminar looks at how to build a communitynon-profit public relations. outreach strategy from scratch. The strategy that will be discussed will be for low or noWhat you will learn: budget non-profit and programs. This seminar iso How to find the right events. also good to help refine and improve existingo What materials you should and shouldn’t have strategies. at your table, and how to set up a table strategically. What you will learn:o How to work with all kinds of event o How to audit where your organization coordinators. currently is.o The best ways to network with other vendors o How to find and evaluate your target and organizations. audiences.o How to bring people to your table. o How to evaluate the best tactics for youro How to engage people with your cause and strategy. in conversation. o The anatomy of a strategy.o How to best connect with clients after the o How to put together a budget. event is over. o How to evaluate if a strategy is successful.o How to find the numbers you need for grant and annual reports.

8 Seminars/Workshops Introduction to Social Media Anatomy of a PSAIn this seminar you will learn thebasics of social media, includingwhich social media sites are best forwhich outreach purposes and how This seminar will cover how to formatto integrate them into your and write a PSA, how to submit it tocommunity outreach strategies. appropriate outlets, and media relations tips.What you will learn:o How to set up and use Facebook and Twitter.o Tips for creating content.o How and when to use Pinterest.o Brief introductions on LinkedIn and Google+.

9 Seminars/Workshops Introduction to Online OutreachIn this seminar you will learn how to startusing the internet for your community Is there a seminar you’d likeoutreach. to see us put on? Please letWhat you will learn: us know!o Integrating social media and web in your overall outreach strategy.o How to form communities online using social media, forums, and other web Hello@BlankNotebookCreative.com tools.o Sacramento specific resources. Oro Looking at key elements to successful websites. (916) 484-2571o Blogs and who they are important for.o How to make sure your organization is equipped to connect with the community online, and are properly publicizing it’s presence and tools.

10 About the Sacramento Non-profit PR NetworkBlank Notebook Creative created theSacramento Non-profit PR Network toprovide better support for non-profits Contact Us! who need opportunities to network, reach their communities, and (916) 494-2571 consistently become better communicators. Hello@BlankNotebookCreative.com Blank Notebook Creative is a public P.O. Box 2161 relations firm for non-profits that Carmichael, CA 95609specializes in community outreach. For more information about Blank Notebook Creative, please visit our website at BlankNotebookCreative.com.

Sacramento Nonprofit PR Network

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