How do I measure
ROI?
Social media
measurement for
summer camps.
Acquire customers more efficiently
Acquire customers more efficiently
WE WOULD MEASURE
EVERYTHING

BUT WHY?
Acquire customers more efficiently
Measurement is fabulous.
Unless you're busy
measuring what's easy to
measure as opposed to
what's important.
- Seth Godin
Easy to Measure: Hard to Measure:
Likes
Fans
Followers
RTs
Faves

Reach
Engagement
Leads
Sign Ups
Decide what to measure
Create a measurable asset
Execute
Measure
Optimize
What matters?
Leads
Traffic
Conversions
Reach
Engagement
Organic v. Paid
Leads
Traffic
Conversions
Reach
Engagement
Measurable Asset
Message Content

Engaging Image

Tracking URL + Pixel

Targeting
Measurable Asset

Message Content

Tracking URL + Pixel
Targeting
How-To Measure
Conversion Tracking Pixels on Facebook,
Google, Twitter and Yahoo.

Custom Landing Pages
Offsite Forms
Face...
Conversion Tracking
Create ad on social
media platform

Ask your web team to
add code to your site

See all metrics based
...
Extra Power in CampMinder
Facebook, Google or Twitter Ad driving to your
CampMinder request info page

User fills out form...
Thank you!!
Questions to blake@socialsummercamp.com.

Facebook.com/socialsummercamp
Twitter.com/socialsummrcamp
Socialsumm...
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Measuring Social Media ROI: CampMinder Camp 6 Presentation

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Thank you for attending my session at CampMinder Camp 6 on social media measurement for summer camps.

Published in: Social Media, Technology, Business
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  • Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
  • Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
  • Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
  • Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
  • Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
  • Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
  • Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
  • Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
  • Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
  • Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
  • Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
  • Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
  • Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
  • Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
  • Facebook’s ability to deliver unique reach instead of excessive frequency leads to more efficient direct response campaigns. In a study of campaigns from Q4 2012, cost per acquisition on Facebook is 68% less than other online channels.
  • Measuring Social Media ROI: CampMinder Camp 6 Presentation

    1. 1. How do I measure ROI? Social media measurement for summer camps.
    2. 2. Acquire customers more efficiently
    3. 3. Acquire customers more efficiently
    4. 4. WE WOULD MEASURE EVERYTHING BUT WHY?
    5. 5. Acquire customers more efficiently
    6. 6. Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important. - Seth Godin
    7. 7. Easy to Measure: Hard to Measure: Likes Fans Followers RTs Faves Reach Engagement Leads Sign Ups
    8. 8. Decide what to measure Create a measurable asset Execute Measure Optimize
    9. 9. What matters? Leads Traffic Conversions Reach Engagement
    10. 10. Organic v. Paid Leads Traffic Conversions Reach Engagement
    11. 11. Measurable Asset Message Content Engaging Image Tracking URL + Pixel Targeting
    12. 12. Measurable Asset Message Content Tracking URL + Pixel Targeting
    13. 13. How-To Measure Conversion Tracking Pixels on Facebook, Google, Twitter and Yahoo. Custom Landing Pages Offsite Forms Facebook Insights + Google Analytics
    14. 14. Conversion Tracking Create ad on social media platform Ask your web team to add code to your site See all metrics based on conversions
    15. 15. Extra Power in CampMinder Facebook, Google or Twitter Ad driving to your CampMinder request info page User fills out form and info is stored in CampMinder Redirect user to custom landing page where conversion tracking pixel fires Facebook/Google/Twitter measures conversion
    16. 16. Thank you!! Questions to blake@socialsummercamp.com. Facebook.com/socialsummercamp Twitter.com/socialsummrcamp Socialsummercamp.com

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