LinkedIn Marketing Solutions 2013

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  • 1. Marketing SolutionsWhere business happens Marketing Solutions 1
  • 2. LinkedIn’s MissionConnect the world’s professionals and businesses to make them more productive and successful Marketing Solutions 2
  • 3. LinkedIn: The Only Global Social Platform Delivering Marketing Solutions in a Business Context Quality Audience Business Context Marketing Impact Reach the most Promote trust and Deliver compelling insights influential, affluent and message receptivity and results with social educated audiences at media solutions scale Marketing Solutions 3
  • 4. 200+ million potential customers today making LinkedIn the 25th largest site in the U.S. with over 41 million unique users Sources: internal data and comScore Jan. ‘12, US Marketing Solutions 4
  • 5. Targeting is key to everything we do Function, Seniority, Location, Industry, Company Size Group affiliations Education Marketing Solutions 5
  • 6. Align Message with Business Opportunity Quality Audience Business Context Marketing Impact 3 out of 4 Members use LinkedIn for everything business, from keeping up on trends to reading business news 64% agree that LinkedIn helps develop relationships and grow new business Members are 2x more confident in the information found on LinkedIn than any other social site LinkedIn Audience 360 Survey, US, August 2011 Marketing Solutions 6
  • 7. Extend Marketing Impact Quality Audience Business Context Marketing Impact Network effect Product portfolio Authentic data extends marketing engages on all levels powers reporting2,000 38% 89%product recommendations in two lift in likelihood to apply for a more leads generated on LinkedInweeks generating 500,000 viral credit card in the next 12 months than on a leading ad network at aupdates about products & services third the cost per leadTechnology Customer Financial Services Customer Professional Organization Customer Marketing Solutions 7
  • 8. LinkedIn ProductsMarketing Solutions 8
  • 9. High Impact Display MediaEasy to place. Hard to miss.  Prominent placements above the fold  One ad on the page  Rich media enabled  Not a part of any ad networks  300x250, 160x600, 728 x90 and textlinks Marketing Solutions 9
  • 10. LinkedIn GroupsAbility to target users who are member of specific groups. Marketing Solutions 10
  • 11. Content AdsLeverage Innovative Content & Messaging to showcase thought leadership  Leverage innovative units to distribute content to desired target audience  Connect activity across all social platforms (YouTube, Twitter, blogs, etc.) Marketing Solutions 11
  • 12. Content AdsExpandable Video Option Marketing Solutions 12
  • 13. Sponsored PollsDrive and sponsor conversation Drive member conversation Enjoy flexibility with questions Display dynamic ads on results page Ability to share virally Marketing Solutions 13
  • 14. Partner MessageYour message delivered to your specific prospects  Extensive targeting capabilities  Ability to share virally  Members only receive (at most) one Partner Message per 60 days Marketing Solutions 14
  • 15. Social MessagingCompany Follow and Recommendation Ads  Gain more followers to your LinkedIn Company Page  Drive recommendations to promoted products/services  Actions become viral within network update stream Marketing Solutions 15
  • 16. Blake Boznanski, Account Executive 415.970.5164 Neva Egloff, Account Manager 415.970.5169Marketing Solutions 16