Xenserver 5 Selling And Positioning
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Xenserver 5 Selling And Positioning

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Xenserver 5 Selling And Positioning Xenserver 5 Selling And Positioning Presentation Transcript

  •  
  • Server Virtualization Market Opportunity
  • Virtualization Market Source: IDC - "Worldwide Virtual Machine Software Forecast 2007-2011 Forecast," August 2007;
  • Citrix, Microsoft & VMware – Three Horse Race
    • Situation
    • VMware is expensive & complex
    • Hyper-V is new but incomplete
    • Strategy& position
    • Collaborate with Microsoft, compete with VMware
    • Microsoft for common workloads
    • Citrix for enterprise Windows workloads and all Linux
    • Proof points
    • VMware is expensive
    • Microsoft lacks advanced features and Linux support
    • Citrix has automated HA, DR, live migration, workload streaming (provisioning), storage management, etc.
    • Vision: Citrix/Microsoft interoperability, future common management
    Mission-critical Linux Windows Enterprise Ready Value
  • Citrix XenServer 5.0 virtualization for every server in the enterprise. Kyle Kirchhoff Product Marketing Manager
  • Traditional Approach x86 Architecture OS CPU NIC Memory Disk Application Application Application Application
  • Virtual Approach x86 Architecture OS CPU NIC Memory Disk Hypervisor Application
  • Datacenter Evolution Under utilized hardware Increasing costs of ownership Difficult management Barriers to expansion Phase 1 – Needs Identification Pervasive Virtualization Automation / Policy Chargeback / Utility Dynamic Datacenter Phase 4 – Dynamic Datacenter Some tier 1 applications High Availability Disaster Recovery Mobility Phase 3 – Agility Test/Dev Encapsulation Consolidation “ Craplications” Phase 2 – Consolidate
  • Virtualizing every server ? Cost prohibitive Complexity Mission critical readiness Performance Traditional concerns… Platforms supported Vendor Lock In Physical requirement Windows Linux Web tier servers Test/Dev DBMS Physical boxes Production Tier 1 apps Custom Apps 86% Unvirtualized OLTP Infrastructure Servers Etc…
    • Virtualization 1.0
    • Closed architecture
    • Expensive
    • Complex
    • Heavy weight
    • Needs a driver
    • Next Gen Virtualization
    • Open
    • Virtually free
    • Simple
    • Lightweight
    • Designed for ubiquity
  • open vision value
  • What is Xen? HP Sun
      • Native 64-bit hypervisor
      • Runs on bare metal
      • Widely-deployed at tens of thousands of sites
      • Optimized for hardware-assisted virtualization & paravirtualization
      • Open, resilient Xen security framework
    Citrix Citrix IBM Intel
  • XenServer: Powered by Xen Xen XenServer
  • XenMotion enables zero downtime Remote VM guest storage Bare Metal Hardware Xen Hypervisor XenTool Stack Device Drivers Bare Metal Hardware Xen Hypervisor XenTool Stack Device Drivers Bare Metal Hardware Xen Hypervisor XenTool Stack Device Drivers
  • High Availability Remote VM guest storage Bare Metal Hardware Xen Hypervisor XenTool Stack Device Drivers Bare Metal Hardware Xen Hypervisor XenTool Stack Device Drivers Bare Metal Hardware Xen Hypervisor XenTool Stack Device Drivers
  • XenCenter Management Console
    • Included at no cost
    • Runs on any PC
    • No single point of failure
    • Real time replication
    • Performance monitoring
    • VM searching/tagging
    • Installs in minutes
    Bare Metal Hardware Xen Hypervisor XenTool Stack Device Drivers Bare Metal Hardware Xen Hypervisor XenTool Stack Device Drivers Bare Metal Hardware Xen Hypervisor XenTool Stack Device Drivers
      • Automated High Availability to protect against host failures
      • FC + iSCSI multipath support
      • Manual multi-site Disaster Recovery enablement
      • IncreasednumberofsupportedhostphysicalNICs
      • Increasednumberofsupportedhosts per pool
      • Xen 3.2 hypervisor
      • SLES 10 SP1/2 x64 support
      • SLES 9 SP4 support
      • RHEL 4.7 and 5.2 support
      • Windows Server 2008 support 32 & 64-bit (incl. streaming)
    New Guest /HV Support
      • Automated High Availability to protect against host failures
    Business Continuity
      • Improved Windows performance
      • MSFT Certified Hypervisor
      • Search and Tag Virtual Machines
      • Persistent performance data / trending
    Performance and Hardware
      • Sorting, searching, grouping, tagging in XenCenter
      • XenConvert P2V
      • Alerting for key runtime events
    Usability and Reliability
      • Role-based admin for streaming
      • Host networking config via XenCenter
      • QLogic / Emulex 8Gb FC HBA support
      • EqualLogic SR driver
      • Snapshots for advanced storage arrays
      • FC SR creation via XenCenter
    Storage Support And many additional enterprise features…
      • Increasednumberofsupportedhosts per pool
      • XenConvert P2V
  • near bare metal speed
  • Optimized for XenApp XenServer Other Guys 73% more users
  • Broader Guest Support
    • Windows
      • Windows Server 2008 64-bit & 32-bit
      • Windows Server 2003 32-bit SP0, SP1, SP2, R2; 64-bit SP2
      • Windows Small Business Server 2003 32-bit SP0, SP1, SP2, R2
      • Windows XP 32-bit SP 2, SP3
      • Windows 2000 32-bit SP 4
      • Windows Vista 32-bit SP 1
    • Linux
      • Red Hat Enterprise Linux 32-bit 3.5, 3.6, 3.7, 4.1, 4.2, 4.3, 4.4, 4.5, 4.7 , 5.0, 5.1, 5.2 ; 64-bit 5.0, 5.1, 5.2
      • Novell SUSE Linux Enterprise Server 32-bit 9 SP2, SP3, SP4 ; 10 SP1; 64-bit 10 SP1, SP2
      • CentOS 32-bit 4.1, 4.2, 4.3, 4.4, 4.5, 5.0, 5.1 , 5.2 ; 64-bit 5.0, 5.1, 5.2
      • Oracle Enterprise Linux 64-bit & 32-bit 5.0, 5.1
      • Debian sarge (3.1), etch (4.0)
    Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program Microsoft Virtualization Validation Program
    • Per server pricing (easy)
    • Management console: included
    • Software maintenance: included
    • Standard Citrix support model
    • License Key upgradable edition to edition
    Something for everyone. Express Standard Enterprise Platinum XenCenter - Fast, bare metal hypervisor - Fast, bare metal hypervisor - Fast, bare metal hypervisor - Fast, bare metal hypervisor - Multi-Server Management - VLAN Support - Dynamic Workload Streaming (Provisioning) - Multi-Server Management - VLAN Support - Multi-Server Management - VLAN Support - XenMotion - High Availability - Resource Pools - XenMotion -High Availability - Resource Pools
  • open vision value
  • The Spirit of Openness
    • Open source
    • Robust Community: 47 Companies, 14 Universities, 12 Countries ~250 developers
    • More than 10,000 code submissions since Xen 3.0
    • Newest features taking advantage of latest technologies
    • Drives Innovation: Result is greater than any single one company can do
    • Spirit of openness drives a vibrant partner ecosystem
    • Allows best-of-breed solutions
    • All certified as Citrix-ready to be deployed in enterprise environments
    • No vendor “lock in” with the hypervisor or any part of ecosystem
    • Works with what you already have
  • Storage Management Storage API Leverage the capabilities of enterprise storage systems Leave storage to the storage experts. Open up an API for command and control. The XenServer way Intelligent storage reduced to commodity disk Storage operations controlled by virtualization software Cluster File System The Old Way
  • Embedded version is “integration done right”
    • Supported and certified by OEM partners
    • No installation
      • Only 3 minutes to Xen!
    • Integrated with OEM management consoles
    • HP and Dell now embed XenServer
    “ insert the hp quote right here that I don’t know Where it is. Thanks. ” Kyle Kirchhoff , HP VP of Everything
  • Strong Open Partner Ecosystem
  • open vision value
  • Dynamic Workload Streaming (Provisioning) Network storage Provisioning Server (streaming service) Silo One Silo Two Silo Three A C B
  • Provisioning Server (streaming service) Silo One Silo Two Silo Three Network storage Provisioning Server (streaming service) Dynamic Workload Streaming (Provisioning) A C B
  • Silo One Silo Two Silo Three Provisioning Server (streaming service) Network storage Dynamic Workload Streaming (Provisioning) Virtual or Physical Servers A C B
  • Datacenter to Desktop Vision XenApp Workflow Studio
  • XenServer: Virtualization for every server in the enterprise
    • Getting to every server
    • Priced for ubiquity
    • Takes literally less than 10 minutes to deploy
    • Includes hundreds of enterprise class features
    • Bare metal performance , even on challenging workloads (e.g. XenApp)
    • Optimized for Windows, Linux, etc.
    • Open source, open architecture, open ecosystem
    • Capable of streaming workloads to both physical and virtual servers
    ✓ Cost prohibitive Complexity Mission critical readiness Performance Traditional concerns… Platforms supported Vendor Lock In Physical requirement
  • What’s new in XenServer 5?
  • XenServer 5 – Highlights Enhanced Guest Support
  • XenServer 5 Packaging/Pricing *Int’l pricing adjustment specific to Europe, Mid-East, Africa, Asia Pacific, Japan Product Capabilities US SRP Int’l* SRP (as of Sept. 1, ‘08) XS-Platinum Workload Streaming via PVS $5000 $5500 XS-Enterprise High Availability (New) XenMotion $3000 $3300 XS-Standard Multi-server management VLAN configuration $900 $990 XS-Express Basic Virtualization (New: Unlimited memory and VMs) FREE FREE
  • September 15 Citrix XenServer 5 virtualization for every server in the enterprise.
  • Launch Plan & Update
    • Messaging Source Document
    • New Key Messages / Features Matrix
    • Partner Notification Document
    • Licensing & Packaging Document
    • Go To Market Plan
    • Internal-only FAQ
    • Webinars on Demand
      • XenApp on XenServer
      • What’s new in XenServer 5
      • High Availability
      • Disaster Recovery
      • Dynamic Workload Streaming (PVS)
      • Storage and XenServer
    • XenServer 5 Customer Presentation
    • XenServer 5 Technical Presentation
    • XenServer 5 How to Sell Presentation
    • XenServer 5 Product FAQs
    • Updated VMware and Hyper-V competitive references materials
    • XenServer 5 Product Line Brochure
    • Partner Value Proposition Card
    • XenServer Strategy doc vis-a-vis MSFT
    • Hyper-V / SCVMM Reference Card
    • XenServer 5, ESX, and Hyper-V comparison doc
    • XenServer Platinum Whitepaper
    • XenServer Website (citrix.com) refresh
    • XenServer 5 Press Release & docs
    • Announcements (Sept 15)
      • Launch XenServer 5
      • Cloud Strategy
    • Events
      • VMworld 2008, Interop, Virtualization Congress
      • Virtual Launch Event (Planned Q4)
      • Summit 2008
    • Field Collateral
      • ROI/TCO Tool (Sept 30 th )
      • XenServer 5 Presentations
        • Customer & Partner, S&P, New in XS 5
      • Competitive material
        • VMware and Microsoft
      • White paper and best practices
      • Recorded Webinars
    • Demand Generation – Email Blast
      • XenApp on XenServer
      • What’s new in XenServer 5
  • Product Tour – New Landing Pages
  • New Streaming Videos
    • Streaming Videos
      • XenServer 101 featuring Peter Levine
      • Interview w/ Simon Crosby
      • What’s new in XenServer 5
      • XenCenter Introduction
      • XenApp on XenServer
      • High Availability (HA)
      • Storage and XenServer
      • Dynamic Workload Streaming (PVS)
      • Disaster Recovery enabled with XenServer
      • XenServer architectural overview
      • XenServer editions overview
  • Key Plays
  • XenServer - Key Plays XA on XS Business Continuity Dynamic Delivery Value
  • Common Challenges with App Virtualization Power and cooling consumption Time required to provision or change server configurations Server farm and silo complexity 64-bit transition Service level guarantees Managing multiple farms in central and branch offices Lack of space Reacting quickly to changing business demands
  • Why Virtualize XenApp? Consolidation Simplified Management Consolidation
    • Achieve server and silo consolidation
    • Reduce hardware footprint in datacenter
    • Accelerate 32- to 64-bit server transition
    • Simplify server provisioning
    • Manage one image for physical and virtual servers
    • Address test and dev scenarios
    • Reduce application downtime
    • Add high availability and fault tolerance
    • Simplify disaster recovery
    Improved Availability Simplified Management Consolidation
  • Optimizing XenServer for XenApp
    • It's so simple!
    • Create a new virtual machine using the in-built XenApp template
    Screenshot from XenServer 4.1
  • Virtualizing XenApp using XenServer
    • Provides a cost effective, turn-key virtualization
    • XenServer is optimized to efficiently virtualize XenApp
    • Up ~70% more efficient than competing virtualization platforms
  • Optimized for XenApp XenServer Other Guys 73% more users
  • 32- to 64-bit Server Transition Spare 64-bit capacity (>4 GB) ERP CRM ERP ERP ERP ERP CRM CRM CRM CRM 32-bit 64-bit 64-bit 64-bit 64-bit 64-bit 32-bit 32-bit 32-bit
  • Infrastructure Consolidation LS2 SAS2 WI2 ZDC2 WI2 LS1 WI1 LS2 SAS2 ZDC1 SAS1 ZDC2 XenServer LS1 SAS1 WI1 ZDC1 XenServer Consolidate
  • Consolidate Underutilized Silos XenApp silo 1 XenApp silo 2 XenApp silo 3 XenApp silo 1 XenApp silo 2 XenApp silo 3 VM VM VM
  • Bechtel One of the world’s largest and most successful global infrastructure construction firm chooses XenServer to virtualize XenApp
    • 400 servers in production
    • Moving to 80% of physical servers being virtualized
    • Motivation for virtualizing XenApp:
      • Consolidation of 32-bit silos on 64-bit hardware
      • Increasing server utilization
      • Rapid provision and decommissioning of servers
  • XenServer - Key Plays XA on XS Business Continuity Dynamic Delivery Value
  • Next Steps
    • XenServer Launch (Sept 15 th)
      • Take the XenServer 5 Tour
      • Watch Peter Levine present XenServer101
      • Tell your customers and partners
    • Download Comparison Document
      • Learn about competition and co-opetition
    • XenApp customer base
      • Qualify XenApp customer base
      • Get the XenServer team involved earlier
      • Be Prepared: Direct customer email blast – XenApp on XenServer
    Next Steps
  •  
  •  
  • Citrix & Microsoft – Play Nice
    • Situation
    • Citrix & Microsoft involved in same deal
    • Hyper-V is new but incomplete
    • XenServer is enterprise-ready
    • Strategy & position
    • Collaborate first, compete as last resort
    • Lead with XenServer if customer:
      • Needs enterprise features
      • Has XenApp or XenDesktop
      • Has a mixed Windows, Linux environment
      • Needs workload streaming (provisioning)
    Mission-critical Linux Windows Enterprise Features Hyper-V + SCVMM XenServer Live migration Quick only  Support for Linux Limited  VM-level high availability -  Dynamic workload streaming -  Optimized for XenApp -  Optimized for XenDesktop -  Advanced storage integration -  No-downtime host upgrades -  Embedded; ships on server - 
  • Citrix & VMware – Sell Value
    • Situation
    • VMware is feature rich, yet expensive & complex
    • XenServer has enteprise features w/best value
    • Strategy & position
    • Lead with value (price comparisons, ROI)
    • Highlight enterprise feature parity
    • Demostrate Citrix’s vision (Citrix Delivery Center, MS interoperability)
    Enterprise Features VMware XenServer Multi-server management   Role-based administration  Live migration   High Availability   DR support   Optimized for XenApp  Workload streaming (provisioning   Advanced storage integration   Proxy Server Backups  Workload streaming (provisioning)  Example Deals VMware Citrix 2-Servers (2 CPUs each) $13,400 $6,000 10-Servers (mix of 2-CPU , 4 CPU servers) $63,800 $30,000
  • Citrix, Microsoft & VMware – Three’s a Crowd
    • Situation
    • VMware is expensive & complex
    • Hyper-V is new but incomplete
    • Strategy & position
    • Collaborate with Microsoft, compete with VMware
    • Microsoft for common workloads
    • Citrix for enterprise Windows workloads and all Linux
    • Proof points
    • VMware is expensive
    • Microsoft lacks advanced features and Linux support
    • Citrix has automated HA, DR, live migration, workload streaming (provisioning), storage management, etc.
    • Vision: Citrix/Microsoft interoperability, future common management
    Mission-critical Linux Windows Enterprise Ready Value
  • XenServer Roadmap 2008 2009 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 beta GA Miami (v4.1)
    • Fibre Channel shared storage
    • Integrated with NetApp Data ONTAP
    • Optimized for Citrix XenApp
    • XenServer Platinum
      • Physical and virtual server provisioning
      • Streaming
    Orlando (v5.0)
    • Host-level high availability (HA)
    • Windows Server 2008 support
    • XenConvert Utility (P2V)
    • Enhanced Management Console
    • XenSight
    • SUSE Linux & Vista 64 bit guests
    • Windows certified hypervisor
    • XenServer Platinum
    GA beta Midnight Ride (Mar)
    • Stateless Xen Hypervisor
    • XenDesktop Optimizations
    • GUI-based VM Snapshot
    • Dynamic Workload Mgmt. (DWM aka DRS)
    GA beta Boston
    • App-Specific Optimizations
    • SQL
    • Exchange
    • SAP
    • XA
    • XD
    • Role Based Administration
    • XenConvert V2V
    • Additional SR Support
    • DWM Enhancements
    • Cloud Optimizations…
    • Etc…
    GA beta
  • XenServer Platinum : Delivering the Dynamic Data Center Fast, scalable, dynamic virtualization platform Any image, any server, any time Dynamic, efficient, optimized, Delivery Center
  • Coming Soon.
  • Success Stories
  • KBC Clearing “… when we did a performance test (of XenServer vs. VMWare) on both Linux and Windows, Xen came out best .” Rob de Wit, KBC Clearing
  • Rollins / Orkin … decision points were price, performance, IBM proven s tatus and upgrade path… Robert Wic, IT Administrator