K-12 Leadership Roundtable: Managing to Growth and Performance Improvements while Generating Savings: ROI

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  • 1. Managing to Growth and Performance Improvements while Generating Savings: ROI
    Julie Evans
    Chief Executive Officer
    Project Tomorrow
  • 2. K12 Leadership Roundtable: Let’s Talk ROI & VOI
    Your critical challenges today:
    Achieving your district’s core mission
    Managing through fiscal difficulties
    Leveraging technology to drive greater productivity and efficiency
  • 3. K12 Leadership Roundtable: Let’s Talk ROI & VOI
    Your critical challenges today:
    Achieving your district’s core mission
    Managing through fiscal difficulties
    Leveraging technology to drive greater productivity and efficiency
    What is the return on the investment?
    What is the value of that investment?
  • 4. K12 Leadership Roundtable: Let’s Talk ROI & VOI
    Development of a new report from Blackboard and Project Tomorrow:
    The New Math for Justifying
    Online Learning
    Leveraging ROI and VOI Analysis for
    Ed Tech Investments
    To be officially released on Thursday
  • 5. K12 Leadership Roundtable: Let’s Talk ROI & VOI
    Three goals with this new report:
    Spark new discussions re: investment decisions
    Provide real world insights from district leaders
    Guide new ways of justifying ed tech decisions
    (online learning projects as a proxy)
  • 6. K12 Leadership Roundtable: Let’s Talk ROI & VOI
    Today’s discussion:
    • Review of report methodology
    • 7. Share highlights from report
    • 8. Introduce you to a new tool
    • 9. Your thoughts and comments
  • K12 Leadership Roundtable: Let’s Talk ROI & VOI
    Report Methodology
    Guided by five key questions:
    What factors are driving online learning projects?
    What does VOI and ROI mean in an education setting?
    What is the “new math” for justifying these decisions?
    What can we learn from some innovative districts?
    How can education leaders use this information?
  • 10. K12 Leadership Roundtable: Let’s Talk ROI & VOI
    Report Methodology
    Development process:
    • Literature review
    • 11. Research on ROI/VOI decision-making
    • 12. Analysis of Speak Up national data
    • 13. Survey of 34 district administrators
    • 14. In-depth interviews with 10 district leaders
  • K12 Leadership Roundtable: Let’s Talk ROI & VOI
    Report Methodology
    Interviewees represented the following districts:
    Baltimore City Public Schools (MD)
    Fairfax County Public Schools (VA)
    Jefferson County Public Schools (CO)
    Lubbock Independent School District (TX)
    Marion County Public Schools (FL)
    Mooresville Graded School District (NC)
    Polk County Public Schools (FL)
    School District of Clay County (FL)
  • 15. K12 Leadership Roundtable: Let’s Talk ROI & VOI
    What factors are driving online learning projects?
  • 16. What factors are driving online learning projects?
    Increased interest and demand for online learning
    Over 1/3 of students in grades 6-12 (who have not taken an online class) would like to take an online class
    5X more parents now say that online learning is
    a good investment for their child’s school
    26% of teachers prefer online courses for PD
    Source: Speak Up 2010 National Findings
  • 17. What factors are driving online learning projects?
    Increased interest and demand for online learning
    Administrators: Who is your primary audience for online classes?
    Source: Speak Up 2010 National Findings
  • 18. What factors are driving online learning projects?
    Increased interest and demand for online learning
    Example: Teachers’ Professional Development
    Three key motivating factors:
    Solve training logistical challenges
    Address state and federal compliance training issues
    Leverage online learning for greater cost effectiveness
  • 19. K12 Leadership Roundtable: Let’s Talk ROI & VOI
    What does VOI and ROI mean in an education setting?
  • 20. What does VOI and ROI mean in an education setting?
    Defining VOI – Value of Investment
    Looks at how the investment achieves the core mission
    Analysis success dependent upon clear cut objectives
    Can evaluate both interim and end outcomes
    but head-on comparisons are difficult unless
    program goals are similar
    Traditionally the more comfortable analysis method
    for education leaders
  • 21. What does VOI and ROI mean in an education setting?
    Defining VOI – Value of Investment
    Example: Mooresville Graded School District (NC)
    “Digital Conversion” driven by district strategic plan to transform teaching and learning district wide.
    Re-purposed budget line items to be cost neutral.
    Per Dr. Smith, “LMS is the glue that holds this all together for our district.”
  • 22. What does VOI and ROI mean in an education setting?
    Defining ROI – Return on Investment
    Earnings generated per dollar of investment :
    comparing solution costs to monetary benefits
    Monetary benefits as savings and/or new revenue
    Provides way to compare investments with an objective, financially focused assessment
    Traditionally, has not been a standard practice in K12 education due to inherent challenges
  • 23. What does VOI and ROI mean in an education setting?
    Defining ROI – Return on Investment
    Inherent challenges & opportunities:
    • 56% of administrators in the survey has little or no familiarity with ROI
    • 24. Only 18% had to complete an ROI analysis to justify their current online learning project
    • 25. 85% said they would use a set of ROI tools to evaluate future investments
    • 26. 75% of administrators say they would use these ROI tools for other ed tech decisions
  • What does VOI and ROI mean in an education setting?
    Defining ROI – Return on Investment
    Example: Marion County Public Schools (FL)
    Catalyst for online teacher PD was financial.
    New legislation required teacher training – contract required teachers to be paid a stipend for afterschool PD.
    Online PD avoided the stipend pay and saved over $45,000. And provided way to “testdrive” online learning.
  • 27. What does VOI and ROI mean in an education setting?
    VOI Analysis
    Value of Investment
    Investment
    Justification
    ROI Analysis
    Return on Investment
  • 28. K12 Leadership Roundtable: Let’s Talk ROI & VOI
    What is the “new math” for justifying these decisions?
  • 29. What is the “new math” for justifying these decisions?
    Introducing . . . . . .
    A New Tool for District Leaders:
    The Online Learning Justification Ladder
  • 30. What is the “new math” for justifying these decisions?
    A New Tool for District Leaders:
    The Online Learning Justification Ladder
    Step 1: How?
    Step 2: Who?
    Step 3: What?
    Step 4: When?
    Step 5: Where?
    Step 6: Why?
  • 31. The Online Learning Justification Ladder
    Step 1: How?
    Step 2: Who?
    Step 3: What?
    Step 4: When?
    Step 5: Where?
    Step 6: Why?
    The questions provide a structured way to collect the data you need for either an ROI or a VOI analysis. And provide a format for articulating the analysis results to your stakeholders and/or decision-makers.
  • 32. The Online Learning Justification Ladder
    Ladder Step 1: How?
    How are you approaching the justification of your online learning project? Using an ROI or VOI analysis? Or both?
    Is an ROI analysis required to gain approval or commitment?
    Or it is more important to articulate the benefits through a VOI analysis?
  • 33. The Online Learning Justification Ladder
    Ladder Step 1: How?
    How are you approaching the justification of your online learning project? Using an ROI or VOI analysis? Or both?
    Is an ROI analysis required to gain approval or commitment?
    Or it is more important to articulate the benefits through a VOI analysis?
    Jefferson County Public Schools Virtual Academy
  • 34. The Online Learning Justification Ladder
    Ladder Step 2: Who?
    Who is your targeted audience for your online learning project?
    What are the needs of this audience?
    What are the current and future costs of meeting those needs?
    Why is online learning the best solution for this particular audience and their needs?
  • 35. The Online Learning Justification Ladder
    Ladder Step 2: Who?
    Who is your targeted audience for your online learning project?
    What are the needs of this audience?
    What are the current and future costs of meeting those needs?
    Why is online learning the best solution for this particular audience and their needs?
    Fairfax County Public Schools
    Lubbock Independent School District
  • 36. The Online Learning Justification Ladder
    Ladder Step 3: What?
    What is your specific online learning project that will address the needs of the targeted audience?
    What online courses or environment are you providing?
    What are all of the costs associated with your solution?
    What is the value-add of your solution?
  • 37. The Online Learning Justification Ladder
    Ladder Step 3: What?
    What is your specific online learning project that will address the needs of the targeted audience?
    What online courses or environment are you providing?
    What are all of the costs associated with your solution?
    What is the value-add of your solution?
    School District of Clay County
  • 38. The Online Learning Justification Ladder
    Ladder Step 4: When?
    When will your participants access the online learning course or the environment that you are providing?
    During the school day, afterschool, during summer recess, in the evening?
  • 39. The Online Learning Justification Ladder
    Ladder Step 4: When?
    When will your participants access the online learning course or the environment that you are providing?
    During the school day, afterschool, during summer recess, in the evening?
    Jefferson County Public Schools
    Lubbock County Independent School District
  • 40. The Online Learning Justification Ladder
    Ladder Step 5: Where?
    Where will your participants be when they access the online learning course or the environment that you are providing?
    At home, in the classroom, in a computer center, at the library, in the faculty room?
  • 41. The Online Learning Justification Ladder
    Ladder Step 5: Where?
    Where will your participants be when they access the online learning course or the environment that you are providing?
    At home, in the classroom, in a computer center, at the library, in the faculty room?
    Mooresville Graded School District
    Fairfax County Public Schools
  • 42. The Online Learning Justification Ladder
    Ladder Step 6: Why?
    Why is your online learning project a justifiable decision by either ROI or VOI standards?
    If ROI, what the cost savings or new revenue derived from the investment?
    If VOI, how does this project address our core mission as a district?
  • 43. The Online Learning Justification Ladder
    Ladder Step 6: Why?
    Bottom line:
    Why is this project a good investment of our district’s time and/or resources?
  • 44. The Online Learning Justification Ladder
    ROI Analysis – some factors to consider:
    Budget expense line items
    • Meeting costs – travel costs
    • 45. Print materials, textbooks and curriculum guides
    • 46. Teacher stipends / substitute fees
    • 47. Redundant software licenses
    • 48. Communications with parents
    • 49. Transportation costs
  • The Online Learning Justification Ladder
    ROI Analysis – some factors to consider:
    Sources for new revenue
    • Fees for PD courses – internal and external staff
    • 50. Fees for summer school courses
    • 51. Selling district courses
    • 52. Virtual school management and/or consulting
  • The Online Learning Justification Ladder
    VOI Analysis – some factors to consider:
    Potential value propositions
    • Course expansion and credit recovery
    • 53. Student engagement, achievement, productivity
    • 54. Teacher productivity
    • 55. Increased participation in PD
    • 56. Parental/community interactions
    • 57. Curriculum alignment and consistency
    • 58. Increased staff morale and motivation
    • 59. Greener approach
    • 60. Competitive edge
  • The Online Learning Justification Ladder
    Report includes:
    • Three case studies
    • 61. Jefferson County PS – Teacher PD Program
    • 62. Clay County Schools – Home Connections Program
    • 63. Lubbock ISD – Online Summer School
    • 64. Ladder worksheet
  • Recommendations on leveraging ROI and VOI
    Know what you need to gain approval
    Create a comprehensive plan
    Don’t overreach but target a high profile need
    There is no such thing as a free lunch
    Don’t be afraid of ROI
    Engage your stakeholders in the justification process
    As your project matures, the label “project” is no longer appropriate
    You can do this!
  • 65. K12 Leadership Roundtable: Let’s Talk ROI & VOI
    Three goals with this new report:
    Spark new discussions re: investment decisions
    Provide real world insights from district leaders
    Guide new ways of justifying ed tech decisions
  • 66. K12 Leadership Roundtable: Let’s Talk ROI & VOI
    Time for more of your
    thoughts and comments!
    Julie Evans
    Chief Executive Officer
    Project Tomorrow
    jevans@tomorrow.org
    www.tomorrow.org
  • 67. Please provide feedback for this session by emailingBbWorldFeedback@blackboard.com.
    The title of this session is:
    Managing to Growth and Performance
    Improvements while Generating Savings: ROI