It Takes a Community to Move Education - Blackboard Connect Webinar

It Takes a Community to Move Education• NSPRA• DR. RUDY CREW• CARROLLTON-FARMERS BRANCH ISD

Webinar Guest SpeakersRich Bagin• Executive Director, NSPRADr. Rudy Crew• Professor for the Rossier School of Education,University of Southern CaliforniaAngela Shelley• Director of Strategic Communication Services,Carrollton- Farmers Branch ISD 2

Connecting your District by:• Enhancing students achievement with greater parental involvement.• Providing leadership to keep your schools safe.• Strengthening support from your school communities.• Improving attendance and enforcing accountability.• Increasing funding to better serve students, staff and families. 3

Mass Communicationin Action Sample Attendance Message: “Hello from Principal Jennie Breister at Bedford Elementary. Please listen to the following important message concerning your child’s attendance in school today. School attendance is critical to your childs academic and future success. Except when your child is sick, please make every attempt to get them to school on time, and ready to learn every day. We appreciate your efforts and support.” 4

Top Notch Service 5

Today’s NSPRA presenter Rich Bagin, APR Executive Director National School Public Relations Association Rockville, Maryland National School Public Relations Association

Introduction to NSPRA The Leader in School Communication Practical, Timely, and Cost-Effective Services Relevant Subscriptions, Memberships, Communication Audits, Webinars, and more www.nspra.org National School Public Relations Association

Rich’s Philosophy Communities Need to Be Known By the Schools They Keep It Takes Communication to Move/Motivate a Community Communication is a Critical Management Function Communication Has to Be Proactive to Be Effective National School Public Relations Association

Rich’s Philosophy Communication Includes Intentional Listening Communication is Everyone’s Job Engagement Builds Relationships Authentic Communication Sustains and Builds Credibility Communication is Hard Work National School Public Relations Association

Major Trends We See Accountability Issues – Financial and Student Achievement More Emphasis on Building Level Communication More Emphasis on School Home Communication Use of E-Communication NSPRA CAP Results National School Public Relations Association

Programs That Work Engagement Efforts with Communities on Specific Topics That Are Achievable Say Yes to Education, Inc. Key Opinion Leader/Key Communicator Programs Programs Driven By E-Communication National School Public Relations Association

Dr. Rudy Crew • Rudy Crew is a lifelong educator whose career has spanned from the classroom to the chancellorship of the nation’s largest school district, New York City Public Schools • Former Superintendent of the nation’s fourth- largest school district, Miami-Dade County Public Schools • 2008 National Superintendent of the Year award winnerDr. Crew is currently Professor for the Rossier School of Education,University of Southern California 12

Communication DrivesGlobal CompetitivenessProactive, targeted communication is a critical toolin facilitating efforts for driving global preparedness• Engaging parents in the academic lives of their children• Recruiting active involvement from the community• Building strong relationships with local businesses can help administrators and educators propel students to success after graduation 13

Angela ShelleyDirector of Strategic Communication Services shelleya@cfbisd.edu

C-FB ISD Demographics• Located just north of Dallas, TX• 26,000 students in 41 schools• 81% minority enrollment• 62% free/reduced lunch participation• 23% limited English population

Carrollton-Farmers Branch has one goal:High Achievement for All Students• Continuously improve the learning environment for students and staff• Increase operational effectiveness

Communications• Increase stakeholder confidence and support of our school system • Research • Public Information Campaign • Branding – Engagement, Recognition, Support • Promotion, Advertising, Marketing

Communications• Engagement • Relationships – Ambassadors – Share Your Story – Stakeholder Groups – Over 65 Business Partners • Blackboard Connect • Social Media • Traditional Media

Engaging Our Community• “Shoulder-to-Shoulder”• Parents, PTAs, Business Partners• Over 65• Realtors• Portal• Ambassador Training

Thank you for attendingFor more information, visit our website:www.blackboard.com/connect 22

It Takes a Community to Move Education - Blackboard Connect Webinar

by Blackboard on Nov 10, 2011

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It Takes a Community to Move Education - Blackboard Connect Webinar — Presentation Transcript