K-12 Leadership Roundtable: Communication

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K-12 Leadership Roundtable: Communication

  1. 1. K12 Leadership Roundtable:Communication<br />Jason Bedford<br />Vice President Blackboard Connect<br />
  2. 2. <ul><li>District needs and challenges
  3. 3. State of the market
  4. 4. Effective communication through multiple channels and strong integration
  5. 5. Measurement of your investment
  6. 6. Effective communication models
  7. 7. What are you doing?</li></ul>Agenda<br />
  8. 8. Information Age Challenges<br />Shrinking Distances<br />Your story or message goes global within minutes<br />Increasing Volume<br />Harder to wade through the clutter for credible info<br />Compressing Time<br />Instantaneous reaction and expectations<br />Multiple Messages<br />Others overlap, amplify, extend and critique<br />Compounding contacts<br />Multiplying effect, wiki-news<br />
  9. 9. What do Challenges meanfor schools?<br />Harder to control your message<br />Tougher to beat back rumors<br />A story’s “shelf life” is longer<br />Broader news reach (going global)<br />Difficult to identify where opinions start<br />News breaks faster and spreads farther<br />Temptation to let loud voices rule the day<br />More chances for inaccuracy to be repeated<br />
  10. 10. How Well are Districts Communicating with Parents?<br /><ul><li>Districts using technology to communicate:
  11. 11. District websites (18%)
  12. 12. Parent portals (15%)
  13. 13. Broadcast or automate phone messages (18%)
  14. 14. Personal emails or phone calls (13%)
  15. 15. 25% of administrators say communicating with parents is a challenge that keeps them up at night
  16. 16. 23% of administrators say engaging with parents is an important driver for student achievement and progression </li></ul>Opportunity to Connect with Parents<br />Source: Project Tomorrow and the 2010 Speak Up Data<br />
  17. 17. <ul><li>64% of parents surveyed say their districts’ communication is effective
  18. 18. When asked what would be included in their ultimate parent portal, parents would like:
  19. 19. Access to curriculum materials or online textbooks to use at home (74%)
  20. 20. Information about their child’s workload (62%)
  21. 21. Emergency notifications (40%)
  22. 22. Child’s attendance information (26%) </li></ul>What are Parents Saying?<br />Source: Project Tomorrow and the 2010 Speak Up Data<br />
  23. 23. Community Portals in Play, But a Clear Desire to Expand Parental Access to Student Information<br />Although the vast majority of respondents (89%) report that their district provides a web-based portal, respondents also report (93%) that their district wants to expand parental access to student data to drive parental involvement.<br />Total % Agreeing<br />Statement<br />89%<br />93%<br />Strongly Agree<br />SomewhatAgree<br />SomewhatDisagree<br />StronglyDisagree<br />Source: Blackboard/Education Week Survey of Online Learning Preparedness (2010). n=1,890<br />
  24. 24. Addressing School and District Challenges <br />Opportunity<br />Solution<br />Increase parental involvement and boost student achievement<br />Student Achievement<br />Use communication to increase involvement from both parents and students in the educational process.<br />Leadership Communication<br />Simplify, improve and accelerate leadership communications<br />Send messages directly to key stakeholders in their preferred communication mode and device.<br />Ensure that communities are aware and informed<br />Leverage the most comprehensive and proven message delivery infrastructure possible.<br />Safety and Security<br />Improve efficiency and greater funding opportunities <br />Funding and Efficiencies<br />Establish technology as a strategic resource for administrators, staff and students.<br />
  25. 25. What Are Your Challenges?<br />
  26. 26. What you can<br />CONTROL<br /><ul><li>WEB
  27. 27. BLOGS
  28. 28. COMMUNITIES
  29. 29. MESSAGE</li></ul>What you can<br />INFLUENCE<br /><ul><li> APPLICATIONS
  30. 30. CONTENT
  31. 31. TOOLS
  32. 32. STAKEHOLDERS</li></ul>Where you can<br />PARTICIPATE<br /><ul><li> SOCIAL NETWORKS
  33. 33. PEER-TO-PEER
  34. 34. MULTI-CHANNELS</li></ul>LESS RISK<br />MORE RISK<br />
  35. 35. How Can You Effectively Respond to Today’s District Challenges?<br />Open lines of communication amongst parents, students, teachers and administrators<br />Increase parental participation in district and school level activities<br />Streamline communications to reduce costs<br />Deliver real-time performance assessment<br />Overcome language barriers by communicating in native languages<br />COMMUNITY<br />11<br />
  36. 36. Integrate All of Your Efforts<br />
  37. 37. Integrated Solutions<br />Blackboard <br />Learn +<br />Collaborate <br />Blackboard Mobile Learn<br />Multi-Modal Messaging<br />Blackboard Mobile District<br />
  38. 38. What Are You Doing?(ROI Handout placeholder)<br />
  39. 39.
  40. 40. VISION:<br />The mission of Asheville City Schools is to provide quality education in which we respect students’ individual and cultural differences, develop their talents in partnership with family and community, and ensure that they possess the life skills necessary for personal success and civic responsibility<br />ACHIEVEMENTS<br /><ul><li>1 MESSAGE, MANY MEDIUMS
  41. 41. INCREASED ENGAGEMENT
  42. 42. PARENTAL INVOLVEMENT
  43. 43. COMMUNITY INVOLVEMENT
  44. 44. SOCIAL MARKETING
  45. 45. DISTRIC ATTENDANCE IMPROVEMENTS
  46. 46. SOCIAL MEDIA STRATEGY </li></ul>HOW BLACKBOARD HELPED<br /><ul><li>BLACKBOARD CONNECT IS THE COMMUNICATION TOOL FOR DISTRICT AND BUILDING LEVEL INFORMATION
  47. 47. BLACKBOARD CONNECT HAS HELPED EXTEND COMMUNICATION DEEPER BY INCORPORATING SOCIAL MEDIA TOOLS INTO MESSAGING OPTIONS
  48. 48. OPEN APIS</li></ul>BLACKBOARD PRODUCTS& SERVICES<br /><ul><li>BLACKBOARD CONNECT</li></ul>ASHEVILLE, NC• 3,900 STUDENTS<br />10 SCHOOLS • 60% FREE AND REDUCED LUNCH<br />“What we like most is through our Blackboard Connect system, we have one message through many mediums.”<br />Charlie Glazener, Executive Director, Community Relations and Communications at<br />Asheville City Schools<br />
  49. 49. VISION:<br />safety is part of our mission. Our vision statement says that every student, staff member and parent has the right to a safe school environment. A safe school promotes an atmosphere of mutual respect which honors diversity and integrity; fosters personal responsibility while respecting the rights of others; and creates an environment free from harassment<br />ACHIEVEMENTS<br /><ul><li>GIVING PARENTS CHOICE THROUGH PORTAL:
  50. 50. ACCESS TO PERSONAL INFO
  51. 51. CUSTOMIZED COMMUNICATIONS
  52. 52. COMMUNITY OUTREACH
  53. 53. GENERAL REMINDERS
  54. 54. EMERGENCY NOTIFICATION
  55. 55. INCREASED SOCIAL MEDIA USAGE</li></ul>HOW BLACKBOARD HELPED<br /><ul><li>BROADENED PARENTAL CHOICES
  56. 56. KEEPING STUDENTS AND STAFF SAFE DURING INCLEMENT WEATHER AND TIMES OF INSECURITY
  57. 57. ALERNOW HAS MADE COMMUNICATION EASY AND DEPENDABLE</li></ul>BLACKBOARD PRODUCTS& SERVICES<br /><ul><li>ALERTNOW WITH PORTAL</li></ul>ORLAND PARK, IL• 5,300 STUDENTS<br />BUSINES DISTRICT OUTSIDE CHICAGO<br />Bridgette McGuiggan, Community Relations Coordinator<br />

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