Blackboard Connect Webinar - Improving Attendance to Increase Funding and Student Success


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Educators agree that a child who maintains a solid attendance record is twice as likely to graduate from high school. The direct correlation between attendance and graduation rates as well as attendance and state-level funding are vitally important to the success of students, schools and districts.

The Blackboard Connect™ and AlertNow™ solutions help thousands of school leaders throughout the US to overcome truancy issues such as low average daily attendance. Targeted communications to parents about their child’s absenteeism have proven to solidify enrollment numbers.

Join us as K-12 school leaders share their successes using Blackboard Connect and AlertNow solutions to improve attendance by:

• Informing parents of daily absenteeism/truancies/tardiness
• Reinforcing district attendance standards
• Encouraging teachers and administrators to take a proactive approach to improving enrollment

Join Angela Shelley, Assistant Director of Public Information at Carrollton-Farmers Branch ISD, Denise Angevine, Enrollment Specialist in New Hanover County Schools and James Cernanec Director of Application Development and Support at White Hat Management as they share the unique ways they are using Blackboard’s mass communication solutions to improve student attendance and increase funding.

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  • 09/02/10
  • Blackboard Connect is one tool we are using to achieve this goal – outreach, tardy calls and automated attendance calls
  • Blackboard Connect Webinar - Improving Attendance to Increase Funding and Student Success

    1. 1. Improve Student Success and Increase Funding Through Increased Student Attendance Angela Shelley Assistant Director for Public Information Denise Angevine Enrollment Specialist Jim Cernanec Director Application Development and Support
    2. 2. Mobile Education & Connectivity Multi-Modal Mass Communication Campus Commerce & Security Web Based Teaching & Learning Synchronous Learning & Collaboration
    3. 3. <ul><li>Close the gap between the way students live and the way they learn </li></ul><ul><li>Empower district leadership to communicate directly and effectively </li></ul><ul><li>Engage parents in their child’s academic progress </li></ul><ul><li>Deliver a 21st Century educational experience </li></ul>Goals
    4. 4. <ul><li>Providing leadership to keep your schools Safe and Secure </li></ul><ul><li>Improving your Attendance and Enforcing Accountability </li></ul><ul><li>Enhancing your students’ achievement with </li></ul><ul><li>greater Parental Involvement </li></ul><ul><li>Increasing your Funding </li></ul><ul><li>Strengthening your Educational Continuity </li></ul>Connecting Your District
    5. 5. Blackboard’s Mass Communication In Action <ul><li>Fully-hosted communication and alert solution reaches millions in minutes through Voice, Email, SMS, Text, TTY, Wireless, and PDA capabilities </li></ul><ul><li>Serves over 5,000 clients in K-12, Higher Education, and Government </li></ul><ul><li>500 million plus messages </li></ul><ul><li>delivered in 2009 </li></ul><ul><li>99.99% uptime, serving: </li></ul><ul><ul><li>1 in 3 K-12 students </li></ul></ul><ul><ul><li>1 in 6 Higher Ed students </li></ul></ul><ul><ul><li>10.5 million+ citizens </li></ul></ul>
    6. 6. THE BEST SERVICE FOR YOUR DISTRICT Connect AlertNow Proven, reliable and secure Industry leading service satisfaction Platinum client care program Connect for Teachers Automated weather alerts Access parent portal Map-based message delivery Flexible survey module Building block integration: Bb Learn Multiple language translation
    7. 7. Attendance – Critical to your Success <ul><li>Blackboard supports your district’s efforts to raise attendance (ADA, single count day, count period) </li></ul><ul><li>Over 12 million attendance messages sent during the 2009 school year </li></ul><ul><li>Seamless integration with your student information system </li></ul>
    8. 8. CARROLLTON-FARMERS BRANCH ISD <ul><li>Blackboard Connect Client Spotlight </li></ul>
    9. 10. C-FB ISD Demographics <ul><li>Located just north of Dallas, TX </li></ul><ul><li>26,000 students in 40 schools </li></ul><ul><li>79% minority enrollment </li></ul><ul><li>59% free and reduced lunch </li></ul><ul><li>23% limited English population </li></ul>
    10. 11. One Goal in C-FB <ul><li>High Achievement for all students </li></ul><ul><ul><li>Continuously improve the learning environment for students and staff </li></ul></ul><ul><ul><li>Our results target is to increase our attendance rate from 96.1% to 96.4% </li></ul></ul><ul><ul><ul><li>An increase of 1% equals $1.4 million </li></ul></ul></ul>
    11. 12. Blackboard Connect in C-FB <ul><li>Launched Blackboard Connect in 2006 </li></ul><ul><li>Need for attendance messaging drove the decision </li></ul>
    12. 13. Attendance Messages <ul><li>In Texas, attendance is directly linked to district funds </li></ul><ul><ul><ul><li>An increase of 1% equals $1.4 million </li></ul></ul></ul><ul><li>Examples – </li></ul><ul><ul><li>H1N1 </li></ul></ul><ul><ul><li>Changes in immunization laws </li></ul></ul>
    13. 14. Turner High School <ul><li>1,975 students </li></ul><ul><li>83% minority enrollment </li></ul><ul><li>66% free and reduced lunch </li></ul>
    14. 15. Turner High School
    15. 16. Turner High School <ul><li>Tardies decreased from 2.3% to 0.6% </li></ul><ul><li>Absences and tardies combined decreased from 4.4% to 3.4% </li></ul>
    16. 17. Communications <ul><li>Key tool to communicate </li></ul><ul><li>Increases parental involvement </li></ul><ul><li>Makes our jobs easier </li></ul><ul><ul><li>Extracurricular activities </li></ul></ul><ul><ul><li>Social Media </li></ul></ul>
    17. 18. <ul><li>Angela Shelley </li></ul><ul><li>Assistant Director of Public Information </li></ul><ul><li>[email_address] </li></ul>
    18. 19. NEW HANOVER COUNTY SCHOOLS <ul><li>Blackboard AlertNow Client Spotlight </li></ul>
    19. 20. Denise Angevine, NHCS Enrollment Specialist
    20. 21. New Hanover County Schools <ul><ul><li>Nestled between the Cape Fear River and Atlantic Ocean, New Hanover County is located of the southeast coast of North Carolina. </li></ul></ul><ul><ul><li>NHCS is the public school district for Wilmington, Castle Hayne and Carolina, Kure and Wrightsville Beaches. </li></ul></ul><ul><ul><li>NHCS serves 24,500 students in grades PK – 12 in 43 schools. </li></ul></ul><ul><ul><li>3,950 total employees </li></ul></ul><ul><ul><li>52.9% student eligible for free and reduced lunch (May 2010) </li></ul></ul><ul><li> </li></ul>NHCS
    21. 22. District Information <ul><li>25 - Elementary Schools </li></ul><ul><li>8 - Middle Schools </li></ul><ul><li>4 - Traditional High Schools </li></ul><ul><li>3 - Pre Kindergarten Schools </li></ul><ul><li>2 - Early College High Schools </li></ul><ul><li>Performance Learning Center </li></ul>23 of the 43 schools are Title 1 eligible <ul><li>White 80.56 </li></ul><ul><li>Black 7.19 </li></ul><ul><li>Multi 4.90 </li></ul><ul><li>Hispanic 4.08 </li></ul><ul><li>Asian/Pacific Islander 1.80 </li></ul><ul><li>American Indian 1.47 </li></ul><ul><ul><ul><li>Student Diversity: </li></ul></ul></ul>
    22. 23. NHCS Adopts Alert Now <ul><li>Alert Now was adopted in 2000. </li></ul><ul><li>The New Hanover County School Crisis Management and Response Team previewed Alert Now at a State Safety Conference. This team purchased Alert Now initially for use during a school specific crisis or school wide crisis. </li></ul><ul><li>In 2007, School Principals were trained on Alert Now to send messages. </li></ul>
    23. 24. Uses of AlertNow <ul><li>Schools use Alert Now to notify parents: </li></ul><ul><ul><li>School Functions </li></ul></ul><ul><ul><li>Health Concerns </li></ul></ul><ul><ul><li>School Bus delays </li></ul></ul><ul><ul><li>End of Course/End of Grade Testing </li></ul></ul><ul><ul><li>Safety/Security Issues </li></ul></ul><ul><ul><li>Attendance </li></ul></ul>NHCS uses Alert Now to notify parents of district-wide emergency closings, delays or district wide events.
    24. 25. Attendance Calls <ul><li>Two attendance calls are sent daily via Alert Now </li></ul><ul><li>Safety Call </li></ul><ul><ul><li>Every morning between 9:00 a.m.– 10:00 a.m. </li></ul></ul><ul><ul><ul><li>All schools except PLC and Early College HS </li></ul></ul></ul><ul><li>After School Call </li></ul><ul><ul><li>Middle and high schools send this call out daily to students who have missed all or part of the day </li></ul></ul>
    25. 26. Attendance calls have evolved since implementation: <ul><li>Safety Call </li></ul><ul><ul><li>Now uses multiple language feature </li></ul></ul><ul><ul><li>Text to Speech feature to include child’s name </li></ul></ul><ul><li>Afternoon Call </li></ul><ul><ul><li>Text to Speech feature to include child’s name, date and which period(s) were missed during the day </li></ul></ul>Message from Alert Now… Jane Doe 5/18/10 1 st Block
    26. 27. Attendance Data Before Alert Now After Alert Now
    27. 28. PLATINUM TECHNOLOGIES <ul><li>Blackboard AlertNow Client Spotlight </li></ul>
    29. 35. <ul><li>Angela Shelley, Carrollton-Farmers Branch ISD </li></ul><ul><li>[email_address] </li></ul><ul><li>Denise Angevine, New Hanover County Schools </li></ul><ul><li>[email_address] </li></ul><ul><li>Jim Cernanec </li></ul><ul><li>[email_address] </li></ul><ul><li>Blackboard Connect </li></ul><ul><li> </li></ul><ul><li>(800)-213-7168 </li></ul>
    30. 36. Thank You!