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Blackboard Connect Attendance Webinar with Polk County

Blackboard Connect Attendance Webinar with Polk County



Polk County sends two messages daily to families about student attendance. Review these slides or a recorded webinar here to learn more about their effective practice: ...

Polk County sends two messages daily to families about student attendance. Review these slides or a recorded webinar here to learn more about their effective practice: https://blackboard.webex.com/blackboard/lsr.php?AT=pb&SP=EC&rID=62253707&rKey=29a03844b13d68f0



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  • 4.4 million voice messages per hour 3 million emails per hour 2 million text messages per hour

Blackboard Connect Attendance Webinar with Polk County Blackboard Connect Attendance Webinar with Polk County Presentation Transcript

  • Missed Classes Missed Opportunities
  • Webinar Guest Speakers
    • Blackboard Connect
    • Jennie Breister, Product Marketing Manager
    • Polk County Schools
    • Ann Marshall, Safe Schools Supervisor
    • Marie Moore, Info Tech Support Technician/ Discipline Data
    • Enhancing students achievement with greater parental
    • involvement.
    • Providing leadership to keep your schools safe.
    • Strengthening support from your school communities.
    • Improving attendance and enforcing accountability.
    • Increasing funding to better serve students, staff
    • and families.
    Connecting your District by:
  • Mass Communication in Action Sample Attendance Message : “Hello from Principal Jennie Breister at Bedford Elementary. Please listen to the following important message concerning your child’s attendance in school today. School attendance is critical to your child's academic and future success. Except when your child is sick, please make every attempt to get them to school on time, and ready to learn every day. We appreciate your efforts and support.”
  • Top Notch Service
  • The Impact of Attendance on Student Achievement Research shows that students who attend school every day pass CA state tests in reading and math at much higher rates than students who attend school less than 85% of the time. Higher attendance equals higher achievement for all students. - San Diego Unified School District Research & Reporting Department
  • Impact at an Early Age
  • The Bottom Line
    • Average Daily Attendance  ADA
    • Example states measuring ADA: California, Texas, Virginia
    • Total number of days of student attendance
    • Total number of days in regular school year
    • Different than enrollment (number of students enrolled on a given day in the fall). (ADA lower: move, illness, etc.)
    • State uses school district's ADA to determine its general purpose (revenue limit) and other funding.
  • The Bottom Line
    • Annual Count Day or Count Period
    • Example states: Michigan, Florida
    • Annual Count Day – one to two days per year used to calculate the bulk of state per-pupil aid.
    • New state law in MI - attendance accounts for 90% of state aid, up from 75% in prior years.
    • (Other 10% based on count from previous February).
    • Count period - ten-day window to account for students absent on those days.
  • Attendance - Critical to Student Success
    • Blackboard supports districts’ efforts to boost attendance aimed at both student achievement and revenue generation.
    • Seamless integration with student information systems and an automated, easy-to-use interface.
    • More than 360 K-12 districts across the country actively use Connect for attendance.
    • In 2010, Blackboard delivered 1.4 million attendance messages to 70.8 million phones and 12.5 million e-mail addresses.
  • Polk County School District Polk County Public Schools Mission: To ensure rigorous, relevant learning experiences that result in high achievement for our students.
  • Polk School District Overview
    • 166 schools
    • 95,719 students (Pre-K-12 th grade)
    • 8th largest in Florida
    • 31 st largest district in U.S. (in pool of 14,000+)
    • Over 13,450 full time employees
    • (Polk ’s largest employer)
    • 66% of students are eligible for free and reduced price school meals (state average is about 40%)
  • Polk School District September 28, 2006 12:19 p.m. Communication changed for Polk County Schools
  • Polk School District
    • School funding in Florida is based on FTE .
    • Students are counted twice during the year.
    • Students must be in attendance during count
    • period in order to receive funding.
  • Polk School District What we want: Every student in school every day. What we know: If a student is not in attendance at least 85% of the time, achievement at grade level is compromised.
    • In 2010, the district sent 27,515 attendance messages to 1.14 million phones and more than 229,000 e-mails addresses.
    • Currently 89 of our 148 regular school sites send a daily attendance message.
    • Personal goal - to add one school each week.
    • Attendance messages are one way to ensure the safety of our students and that achievement levels are on the rise.
    Attendance in Polk School District
  • Polk School District Lakeland Senior High School Enrollment: 2028 53.8 - White 25.3 % - Black 15.2 % - Hispanic 53.5 % - Economically disadvantaged
  • Lakeland High School Attendance Improvement From 23,333 absences in 2006-07 To 6,046 absences in 2010-11
  • “ As a principal, I look for opportunities to strengthen the school’s relationship with our parents and students.  Connect-Ed allows me to communicate important information about school happenings, emergency announcements and students’ daily attendance.  Empowering families with up-to-date information has helped me to shift accountability to them and engage them more in our school community.” Tracy Collins Principal, LHS
    • VISION:
    • La Mesa, CA • 12,700 STUDENTS
        • Automated attendance notification yielded an ADA increase of $450,000 in state funding in the first year alone
        • 0.75% improvement comparing first year Period 1 (P1), August to December, to second year P1 attendance
        • Seamless integration with existing SIS, enabling district to fully automate daily and period attendance without changing procedures
      • “ Our figures showed us that the [Blackboard Connect] system paid for itself many times over. It helps us clear up absences: kids know they can ’ t be truant because their parents are going to receive a call. ”
      • Brian Marshall, Superintendent
    La Mesa- Spring Valley School District
    • VISION:
    • Wilmington, NC • 24,000 STUDENTS
    • www.nhcs.k12.nc.us
      • “ Often, a parent will contact the school with a message along the lines of ‘ Thank you for letting me know, I wasn ’ t aware that my child missed school today. ’ By improving communications, our schools are able to establish relationships with parents that reinforce the school ’ s dedication to student success. ”
      • Valita Quattlebaum, Chief Communications Officer
    New Hanover County Schools
        • Leveraged existing technology in response to budget constraints
        • Developed a process to integrate daily attendance data from their existing student information system into the AlertNow service
        • Improved communication established parent relationships, increased safety and led to more students in the classroom ready to learn
  • Q&A
  • For more information Ann Marshall, [email_address] Safe Schools Supervisor Learn more about Blackboard Connect and other technology solutions for K-12 schools and districts: www.blackboard.com/connect or www.blackboard.com/k12