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Designing, Developingand Implementing aMOOC on CourseSiteswww.coursesites.com
Sarah Bishop-RootSenior Manager, CourseSites/Community ProgramsManages CourseSites by Blackboard– Supports Institutions’ MOOC Initiatives– CourseSites Open Course Series– CourseSites Program ManagementEmail: email@example.comLinkedin: http://www.linkedin.com/pub/sarah-bishop-rootwww.coursesites.com
Discussion• What impact will MOOCS have on the longterm roadmap for higher education?• What challenges has the rise of MOOCspresented for your institution?• How can MOOCS help your institution withstudent recruitment, student retention oradditional revenue?• What services might your institution seek tohelp you devise and implement a MOOCstrategy?
8Emerging Business Models• Extend the institutions brand• Showcase online learning curriculum/faculty• Lead generation– i.e. Provide options to obtain credit for participation inMOOCs• Institutions as content providers– i.e. Coursera/Antioch agreement• Matching students to jobs– i.e. Udacity• Advance research agendas
13CourseSites Open Course SeriesInstructional Ideas & Technology Tools for Online SuccessDr. Curtis Bonk, Indiana University1. 4,200+ Enrollees from 30 countries2. 6000+ Discussion and Blog posts3. 1600+ Live Session Attendees (Total)4. 90% would enroll in another courseDesigning an Exemplary CourseECP Directors and 2011 Winners1. 2,500+ Enrollees from 14 countries2. 3000+ Discussion and Blog posts3. 500+ Live Session Attendees (Total)4. 94% would enroll in another coursehttps://open.coursesites.com/
CourseSites as a MOOC Platform• International Audience• Social and Active Learning Tools• MOOC-friendly Components• Flexible Platform
Benefits Summary1. Fully Hosted and Supported2. Latest and Greatest Bb Technology3. Educate Unlimited Students4. Open Enrollment Capability5. Institution/Course Homepage6. Social and Active Learning Tools7. Enhanced Roster8. Badge Integration with Mozilla Backpack9. Easily publish course as OER10.Easy adoption for Blackboard customers11.Marketing Partnership
39Other Marketing Plan ElementsDatabase Marketing500,000 students inCourseSites database v. est.<50k in Canvas.netFacebook Pages7.1k fans on Bb properties v.<2.1k on InstructurepropertiesGoogle Paid SearchBlackboard-funded paidsearch campaign v. limitedactivity by Canvas.net** As measured by KeywordSpy.com for January 2013Google Organic SearchBlackboard SEO sophisticationv. no organic keywords found forCanvas.net*Online Advertising &Aggregation SitesBlackboard select online adprogram that focuses on MOOCaggregation sites, exploration onother student-centered webpropertiesSocial Paid AdsBb social ad program that focuseson promoted tweets, selectFacebook ads, LinkedIn ads