Higher Ed Tech: Where K-12 and Consumer Collide

Higher Ed Tech: Where K-12 and Consumer Collide



Today’s 9th graders are tomorrow’s college freshmen. How are you preparing to meet their needs? FRANK CATALANO, author, consultant, and veteran analyst of digital education and consumer ...

Today’s 9th graders are tomorrow’s college freshmen. How are you preparing to meet their needs? FRANK CATALANO, author, consultant, and veteran analyst of digital education and consumer technologies and trends, and whose “Practical Nerd” columns appear regularly on GeekWire, will share his keen insight regarding how today’s students are pushing education technology and what’s driving adoption so you can better prepare for the class of 2015.



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Higher Ed Tech: Where K-12 and Consumer Collide Higher Ed Tech: Where K-12 and Consumer Collide Document Transcript

  • This is the keynote presentation and speaker notes from the BbWorldTransact 2012 conference in Scottsdale, AZ on March 20, 2012,researched and delivered by Frank Catalano, principal, Intrinsic Strategy.Kindly note: while the presentation is…Copyright © 2012 Frank Catalano…permission is granted to excerpt parts of it as long as credit is given viaattribution to Frank Catalano and Intrinsic Strategy. (The referenced data,research reports & most of the images are, of course, not covered by thiscopyright – just the final presentation.)However, please don’t deliver or post this presentation in its entiretyonline. (I trust you, even though I probably don’t know you.)You can find out more about Frank athttp://intrinsicstrategy.comfollow him on Twitter@FrankCatalanoor email him directlyfrank@intrinsicstrategy.com 1
  • Give you an idea of my perspective20 years strategic consulting, 4 years as a corporate VP at PearsonWorked in digital learning, edtech and consumer/business techFor trends, consulting Senior Analyst for MDR’s EdNET Insight serviceAlso a long-time columnist and broadcast commentator: •Currently GeekWire.com (http://practicalnerd.com) 2
  • Seen three tech boom-bust cycles while consultingPersonal computer software, multimedia CD-ROM, dot-comFrom consumer, K12 and higher ed technology workThat’s my vantage point 3
  • I don’t reuse presentations or talksMost recently available research, added to my observations fromconferences and industry sourcesGives you the most up-to-date picture I haveHopefully, pull it together with unique insight 4
  • What’s our agenda?It’s basically in three parts1) What student expectations are2) Where innovation is coming from and what’s driving it3) And what it’s developing into over the next three years – in 5transcendent trends that span K-20Making sense of the view through a garbled tech windowWhy three years? 5
  • This is Jennifer, a Seattle ninth graderOne of the few times you’ll see Jennifer without personal technology …because she’s studying with school materialsShe graduates in 2015, three years from nowShe is providing us with our point of viewAnd is your future student.Let’s start with her personal tech world… 6
  • Jennifer is floating in a sea of personal, mobile techLook at these results of 2011 Speak Up National Research Project (to beupdated this April/May) by Project Tomorrow • 295,000 students, 42,000 parentsThis sets baseline student – and parent – expectationsSmartphone access jumped 42% from previous year for MS/HS students • (Front blue row is high school)In line with new Pew study showing 46% of US adults have smartphonesKey point: Relatively no difference in numbers when analyzed for Title 1,community type (urban, etc.) or other demographics • Pew found the fastest growth among the lowest incomesWhat’s around her … 7
  • It’s increasingly all about tabletsPew Internet and American Life Project: Number of US adults with tabletsdoubled over the holidays • Similar increase for eReaders • 29% of US adults now own either an eReader or a tablet, up from 18%Driven by price cuts, portability (form factor and content)Nielsen: In tablet-owning households, educational apps are a top use • 9% increase in overall kids’ tablet use from a year earlierSo back to Jennifer and her level of school technology 8
  • A 1905 slide rule, if you must knowNot entirely fair, and almost trite to say, but her world in K-12 is stilldifferent than her world outside of K-12 – but it’s changing rapidlyImportant to remember that the term “digital native” applies to Jenniferand even her younger teachers and principals – 30 years and youngerJennifer’s real ninth grade environment…. 9
  • Data is from several sources, including the PBS LearningMedia nationalsurvey from Dec 2011, released Jan 2012 • Studies reinforce and confirm each other – rapid K12 changeThe interactive white board – which is comfortable & familiar – near top • And getting everything wirelessly connected is a top priorityLots of online and blended classes, in part due to budget cuts, in part dueto credit recovery/remediation • FL, ID, MI, GA, AL now mandate at least some online courses • (Speak Up: 30% of grade 9-12 students took an online class in 2010, up from 18% in 2009)Finally, BYOD still in infancy – represents any student-owned device thatcan connect to the wireless network • Helps with device budgets, gets schools closer to 1:1 • Speak Up: 70% of grade 9-12 parents likely to buy a mobile device for their child to use at schoolLots of progress in past few years, but still many gaps 10
  • What would Jen like to do with mobile and personal tech at school?From Speak Up 2011 National Research ProjectTop priorities for high school students not a surprise:Checking grades is similar to what college students rate highlyInternet research is anytime/anywhere with WiFi/3G/4GCollaborate is working with peers, teachers, and subject content expertson schoolwork using social networks, messagingAll factors that play into her college desires and expectations in 3 yearsSo what’s driving all this expectation and even K12 adoption? 11
  • We’re seeing an unprecedented convergence of higher ed, K-12 andconsumer tech – some would say “collision” (three-way socket)Much less separate than they used to be, and much more immediateinfluenceIt’s the consumerization of edtechFinally at a point where consumer tech IS so compelling its forcing its wayinto the classroom • Young instructors, • Cheaper tech, • Better tech, • Consumer-led expectations about tech in education among influencers, policy makers, • Cool to be a nerd 12
  • As recently as a decade ago:1. Cool technology would start in the consumer market2. Might be adopted by higher education, where older students and parents are purchasers3. Then might work its way down, after being validated, into K12 classroomsMany large barriers to adoption• Technology was expensive• Technology was unfamiliar• Infrastructure was challenging, especially in old buildings, and wired • “NetDay” in the mid-1990s, just wired schools for InternetYou could expect the entire cycle to take a decade, and it might stall outFor example:• Worked: Higher Ed to K-12 for online classes/distance learning, digital textbooks, LMS• Stalled: LaserDiscs in schools instead of CD-ROM among consumers (libraries were tech repositories) 13
  • In the past handful of years:1. Cool technology might start in any market2. It might spread to any marketThe traditional barriers to use are dropping• Technology is increasingly cheap• Technology is familiar, even expected • Both students and instructors, plus administrators and policy makers, are “digital natives”• Infrastructure is battery-operated and wireless and cloud-basedYou can expect the entire cycle to take two to three yearsNone – consumer, college, K12 – exist in a void anymoreFor example:• iPads from consumer to higher ed and K12• Online courses from higher ed to consumer as “informal learning”• IWBs K12 to HE (38% college students use “to a large extent,” BISG Feb 2012)• Lots of direct-to-parent startup focus – which is consumer 14
  • This sums it up nicelyI’d add anyone who brings an outside device to a school or college is adigital scout … and they tend to be mobile, wireless devicesThat’s the three-way cross-pollinationWhat external forces are fueling the bees? 15
  • A few final external drivers, all within last couple of years:Need for ed reform – and tech is seen as a vehiclePerceived huge market; Common Core in K12 leveling field, tie to HE• Drew VC and technologist interest• Drew Foundation dollars from Gates, Hewlett, Kauffman, othersBoth provoked startup incubation activity • Startup Weekend created Startup Weekend EDU with a specific education focus in fall 2011; now up to one or two a month worldwide (Kauffman) • Teachers, techies explore ideas over 54 hours • LAUNCHedu was created by SXSW inside new SXSWedu • Six K12 and six Higher Ed early-stage companies • SIIA is the “granddaddy” with Innovation Incubator • Twice a year to highlight ten companies, since 2009Many of the newer external players don’t clearly distinguish between fivesegments of education (K12, higher ed, continuing/professional ed,lifelong ed and direct to parent)But that is breaking down the walls even further and leading to… 16
  • … something new – hard to say whatIt will reflect three characteristics:• Reduced time to adoption from tech introduction • whether it begins in K12, Higher Ed or consumer• Reduced new physical infrastructure requirements • due to wireless and cloud architectures• Reduced prices • due to cheaper hardware, cloud-based software and far more non-traditional competitionSo what’s coming … relentlessly? 17
  • Here are five trends to consider, that cross K12 and higher edThey transcend any particular level and have potential to transformWill focus on what’s surprising or newExamples of how they tie to K12/HE/consumer, no matter where beganIdentified from research and studies from K-12 and higher ed, as well asother sourcesSome of those sources include the well-regarded Horizon Report, fromthe New Media Consortium, which released its tenth annual higher edreport last month, and does a parallel K-12 reportAlso the Speak Up National Research Project I mentioned earlierOthers include mainstream sources such as Pew, Nielsen, the BookIndustry Study Group and education-specific ones such as EDUCAUSELayered on my own analysis and conclusionsEach of these trends will have a significant impact over the next threeyears – when Jennifer arrives at your collegeLet’s start with the first trend 18
  • May be the most obvious of the five trendsThis isn’t an iPad-only story … or even US onlyPossible drivers:• Cost (in US as low as $199, even cheaper elsewhere)• Form factor (familiar, book or clipboard sized), same screen size as a netbook and some laptops and more portable for field (Horizon)• Less disruptive and bigger screen than smartphones, which are growing in parallel (can’t be used for calls) (Horizon 2011 K-12, 2012 Higher Ed) 19
  • Stunning tablet growth • College student ownership tripled in past year (Harris/Pearson Fnd national study); high school seniors quadrupled to 17%Drive to digital textbooks is only part of it • It’s as much about apps that add information and functions • App download stats are of Mar 2012/Dec 2011 • More functions than just textbooks or even iBooks • Percent of public universities with mobile apps doubled in one year (2011 Campus Computing Survey of senior IT officials, Fall 2011)Horizon puts mobile apps and tablets in one-year “mainstream”And it’s not just Apple fanboys … or just a U.S. trend…. 20
  • For international students, tablets are an global trend – under $100India’s Aaskash Android tablet • $50 tablet ($35 subsidized for students), designed in India, built by UK firm DataWind • 7” screen, 3 hour battery, 32GB storage, Android • Durability, speed issues in first 10K of 100K planned, but still trying • Also drawing competitors in India: $100 tablet with more features just started shippingOLPC XO-3 • Prototype at Consumer Electronics Show in January • Designed for children in developing countries • $100, 8”, 4GB storage, Sugar OS or Android, DC/crank • Production “in 2012”UK’s Raspberry Pi • $35 credit-card sized circuit board, UK non-profit Raspberry Pi Foundation to spur student computer science • Released Feb 29, first version • Runs on Linux – add touchscreen display, could turn it into tabletNow combine , with huge international tablet adoptions • Thailand: Ministry of Education: 900K tablets for all first grade students • Australia: tablets, laptops now outnumber students in grades 9-12 in 2012 school year due to opting for lower-cost tablets • South Korea: Replace all K-12 textbooks with tablets in primary 2014Tablets, and mobile apps, are a K-20 trendOf course, now you need content for these tablets…talk about two kinds 21
  • Second transformative K-20 trend is chunked digital contentMoving from creamy to chunky … like peanut butterDigital content has a long history in higher ed • Online courses • MIT’s OpenCourseware is a decade oldMuch designed generally linearly– a monolithBut now digital education content is shifting to chunky… • …build it yourself, using digital piecesThis is the second K-20 spanning trend • Goes far beyond digital textbooks and online courses • Content that is designed, from the start, to be used built up from chunks … • Instead of start digitally as a monolith, and be broken down into piecesChunking creates more work for instructors to get the flexibilityBut has more benefits… 22
  • Digital chunked content is designed to be mixed, modified and shared • Combine elements from different sources to create course • Like buying a song instead of an albumIn K-12, this includes Open Educational Resources • Generally free, may be paid at some level (subscription) • But are supposed to be mixed, modified and sharedWhat are some chunks? • Khan Academy videos • NASA and Smithsonian materials • Educator-created lesson plans or syllabi • Anything granularDriven by financial pressures (Horizon 2011 K-12 Report) • Karen Cator, Director of Office of Education Technology for US Dept of Ed, says taxpayer funding of educational materials means OEREnabled by Creative Commons licensing; requires only attribution • Working with US ED and others to allow legal sharing and remixingFoundation funding and association efforts spurring initiatives • Prominent: AEP, CCSSO, Gates, Hewlett, Carnegie 23
  • One example of enabling shared digital chunked content…Learning Registry launched in beta Nov 2011 by US ED and DOD, K-20through adultExample of Learning Registry entries from National ArchivesProvides links to digital resources (lesson plans, content) from a widevariety of government, state, district and private sources • PBS, Smithsonian, many moreAllow educators to quickly find content specific to their unique needsNot a repository, but more of a directory that can be embedded in othersites • So it’s not a specific destination, portal or engine that educators will “go to”More like a directory are other efforts … 24
  • HippoCampus.org, from Monterey Institute for Technology and EducationRepository of OER for high school and college • Funded by Gates, Hewlett, Google grantsRepresents fine line between chunky and creamy • Many players at this level, allowing chunking • Flatworld Knowledge , CK-12 Flexbooks, Washington State Open Course LibraryNot just digital by the time student sees it – may be print • Utah Open Textbook HS science curriculum from OER content • Printed – at $5.35 per book each, versus about $80Downside? Free like a puppy, not free like a beer • Takes time to find, assemble • Every student must have a device to scale, if not printed • But reduces time when shared (Horizon 2011 K-12 Report)That’s the second K-20 trend over the next three yearsBut does digital content have to be … traditional? 25
  • Games are inescapableBut as a trend in K-20, more of a continuumIt is not all about Farmville taking over • …though an estimated 28 million people harvest their FarmVille crops every day 26
  • Continuum is gamification to simulation to gamesGamification is adding game elements and mechanics • “Reward, Recognition and Motivation programs” • In edu, this is student leaderboards, badges for accomplishments, levels of progression • (Khan Academy does this)Simulation is an internally consistent setting with rulesGames combine elements of bothEducators want to leverage this stat: average MMO gamer spends 10-15hours per week researching information to help themMany good examples at all levels of education • Not just 1985’s Carmen Sandiego, 1989’s SimCity • Massively multiplayer, web and mobile based 27
  • Minecraft is digital LEGOs on steroids • MMO game for collaboration, exploration, projectsClassic version is freeFeatures logic gates, other features that help with learningHas led to many modifications for it to be used in classrooms• Most interesting is MinecraftEDU• Any classroom computer as a private Minecraft server• Easier to organize and control students’ characters with more optionsIntegrated into course curriculum in K-12 and higher ed 28
  • At other end of age spectrum:Septris is a game developed by Stanford for doctors and nurses • Recently released, play for free on mobile, tablet, web (HTML5)Inspired by the classic TetrisTeaches treating deadly complications of sepsisHow to play: Hospital patients “sink fast” with alarming vital signs • It can take less than two minutes for a sepsis patient to die in the game • Only a few hours in real life • Click on patient to get vital signs, click at bottom to apply tests or treatments – which take timeCan take a post-game test and pay $20 to earn Continuing MedicalEducation credits 29
  • A number of business simulations for educational purposesMIT Sloan School of Management created Platform WarsLaunched in Feb publicly; had been used internally beforeWeb-based management simulator, can be played for free or as part of aclassHead up a video game company (Sony case study) • Make strategic decisions to edge out competitor’s platform and maximize profit over 10 years • Being added to MIT’s OpenCourseWare program 30
  • More consumer-like:MediaSpark plans to launch GoVenture World this yearCreated software for high schools for a number of years; this is teen toadultWeb-based, MMORPG, for mobile devices or computersFree for basic, pay for more features and optionsPlay role in manufacturing, law firms, ad agencies, retailer, investmentbanks and sell to simulated consumersOne month in game play is one year in game timeSo no matter how you play it, games, MMO games, are a K-20 trendAnd now that you have all this digital content generating digital data…. 31
  • The fourth trend actually is tied to Farmville: how it uses data toconstantly refine gameplay and motivation for playersYou may have heard it called “Big Data” or “Learning Analytics” or“Paradata”But at its core it’s the same thing: • Taking mounds of digital data generated by every click and interaction, and looking for the pony hidden in the steaming mound to improve instruction and administration processes • View the full elephant from its toenail or tuskParadata is taking usage data about interactions with learning resourcesMetadata describes a resourceParadata describes interaction with and application of a resource • Time spent on task, whether it’s shared on social networks, favorited, how it’s found through search even who searches or uses it • Can be in real time or over a range of time 32
  • Had been considered four to five years or more out just last year byHorizon ReportNow has momentum at the Federal level and big guns funding researchLet’s be clear that this concept is not entirely new,But as more of the functions and processes of learning become digital,it’s easier to generate and capture the data • The challenge is drawing timely inferences and applying it 33
  • Signals from Purdue UniversityData mines student information and learning management systemsLooks for time on task + points so far + past performancePredicts red/green/yellow • Generates email or text message to student • Only run when instructor asks for itAs and Bs have increased by as much as 28% in some courses when it’sbeen used • Simple use of learning analytics, in use since September 2009 • In K12, a similar effort from ScholarCentric called Success Highway, a LAUNCHedu finalist earlier this month • Both used by several institutions 34
  • Root-1’s Word Joust • Former Google engineers, AlphaSmart foundersVocabulary apps for iOS launched last June, starting with SATWhat the flashcard-like interface hides is the learning analytics happeningbehind the scenes, enabling adaptive instruction • Back end “intelligent hub” • Offers new content based on what a student does or doesn’t understand • Monitors level of engagement , and changes presentation of contentMonitors both knowledge and behavior, solo or in competitionNow ramp it up a level • In aggregate, Root-1 knows patterns of response • Knows how your pattern is similar to others who have played • Can apply the right pattern to improve your experienceBuilding a variety of apps using the same engine in different subjects • Plans to make its adaptive engine API available to other developersScale? Ten thousand students, soon to be 40,000, playing another vocabularygame called Word KungfuParadata is the fourth K-20 trend 35
  • Fifth and final trend wraps around the other four: informal learning • Or, as some in higher education might call it, UncollegeIt is about structuring learning outside of traditional institutions, K-12 orHigher Ed 1. Providing instruction 2. Assessing learning has taken place 3. Providing some kind of proof, or certificationUsed alongside, or instead of, certain kinds of formal institutional learning • Different than a Prior Learning Assessment for college creditThis is the most fuzzy of the five 36
  • New Media Consortium noted this trend in January when it marked the10th anniversary of its Horizon ProjectOne hundred experts from higher education, K-12 and museum educationmet to discuss the most important tech trends for the future of education • Informal learning’s rise was number nine of 28 “megatrends” 37
  • Some have taken noteA year ago, 20 year old Dale Stephens created a site and is writing abook for Penguin about what he calls the “uncollege movement” • (Thiel Fellow, $100K)Challenges notion college is the only path to successSaid to me, “Colleges and universities could become like gyms, whereyou pay for things on a per-use basis” • Perhaps a digital card • (“There’s an opportunity cost of going to college in terms of time and money.” )Students need to leverage colleges for what colleges do best.So what’s giving structure to informal learning? 38
  • Mozilla Open Badge Infrastructure Project • Started in Sep 2011 • To issue, share and combine digital learning badges on the webA “badge” isn’t like a degree, though it could be• It’s more likely proof of a chunked skill, like a programming language, or tying knots, or marketing plan basics• It could also be a reward, like Khan Academy, but that’s only one useMacArthur Foundation launched a $2 million badges for llifelong learningcompetition, winners announced Mar 1, 2012 • Winners included planned issuers of badges for robotics (4H, NASA), military skills (Vet Admin), design (Smithsonian), nature (Disney), manufacturing skills (BYU)Elements are badges, assessments and an infrastructure for issuing,collecting and sharing badgesOf course, you have to learn something…. 39
  • Since December, several initiatives designed for informal learning havebeen announcedMITx courses, with certification from MIT • Separate from MIT’s OpenCourseWare, which puts traditional courses online • MITx courses are all new, and delivered entirely online • Will leverage emerging badge and points systems for certification • Prototype version launched this month • Circuits and Electronics course, with certification • 90K students signed upUdacity, created by those who did the Stanford AI class that attractedmore than 190,000 online studentsAdditional Stanford courses just announcedPeer to Peer University, another winner of the Macarthur competitionNow how do you find what you want to informally learn, and organize it? 40
  • LearningJar, winner of LAUNCHedu higher ed competition this month,one of those startup events, is one of several sites are considering thisStarting with software industryHelps you identify what you want to learn and options availableThen a place to “store” your badges or other certification from varioussources as you complete your learning path, and get recommendationsfrom othersApril beta, June launchAimed at lifelong learners, professional development and those who needto be re-skilled for the job marketInformal, or uncollege, learning is the fifth and final trend 41
  • Let’s recapThree year outlook? • Jennifer and her class will carry consumer expectations and technology with them as their baselineK-12/Higher Ed tech no longer has the luxury of taking a few years toevaluate and absorb consumer tech • Wireless, cheap, cloud are driving all three to converge • Cost of adoption, trial and even failure is much lower, in many ways, except for time investedSo keep an eye on these five trends that span K-20: • Tablets and mobile apps, chunked digital content, games and simulations, paradata and big data, and informal learningIn short, • What’s called digital learning & edtech will coalesce at all levels • Responsibility for instruction and certification will blur • Technology you see around you today – everywhere – will be a core part of it 42
  • Or visit http://intrinsicstrategy.com 43