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Build Better Relationships with Students Using Mobile

Build Better Relationships with Students Using Mobile






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  • slide about me. <br /> - keep the title vague (communication and collaboration platforms) <br /> - touch on how at blackboard we’re invested in ... <br />
  • Poll: About how long do you wait for a webpage to load? <br /> 10 seconds <br /> 3 seconds <br /> 1 minute <br /> 30 seconds <br />
  • “Two hundred fifty milliseconds, either slower or faster, is close to the magic number now for competitive advantage on the Web,” said Harry Shum, a computer scientist and speed specialist at Microsoft. <br /> - http://www.nytimes.com/2012/03/01/technology/impatient-web-users-flee-slow-loading-sites.html?pagewanted=all&_r=0 <br />
  • and 79% of people will only retry an app ONCE before writing it off completely. <br />
  • So not only do you need to be thinking about providing all of your resources through the mobile channel... you also need to pay special attention to the quality and interface of that channel. <br />
  • Synopsis: Building an app for your school is one thing, but delivering an app with engaging content that can improve your enrollment/recruitment is another. You have to deliver relevant, useful, and transactional content to compel regular usage.  <br /> The question we have to ask our selves is, who is our audience, and what do they need.... <br />
  • Many universities are finding that in order to make your app sticky and to keep users coming back, it has to provide daily, transactional value. And so, thinking about what your goals are for a mobile app... and who your audiences are... those transactional features may vary. <br />
  • In order to understand how successful the efforts and content you’re putting into your mobile app ARE, you have to standardize the way that you measure and track that success. <br /> This isn’t a foreign concept to us... Mobile might be, but there are parallels that we can draw to traditional marketing, recruitment and enrollment metrics. <br />
  • Before diving into some specific metrics that can be helpful for identifying various levels of engagement from your students, I want to discuss at a higher level, some things to keep in mind... <br />
  • Discover Inquire and Engage <br /> Acquisition metrics help you understand where your users are coming from, and if you use it as the primary call to action in your marketing materials, you can also figure out which of your tactics are converting... and the most compelling. <br />
  • integrated video <br />
  • in fact in one weekend 20 students accepted their offer to NAU through the mobile app <br />
  • This is my only shameless pitch for Mosaic here ... But Look! You literally just decide on your strategy and what features you want to <br />