Blackblot Product Management Training Program

Agenda s Blackblot Concept of Product Management s Blackblot Training Program Overview s Blackblot Training Program Courses s Blackblot Training Program Seminars s Blackblot Training Program Needs Evaluator s Blackblot Training Pedagogy s Blackblot Training Program Benefits s Blackblot – Product Management Expertise™ Copyright © 2009 Blackblot. All rights reserved. 2

Blackblot Product Manager's Toolkit™ s PMTK is a comprehensive set of tools and accompanying methodology that illustrates notable best practices and processes, which help create successful market-driven products. Copyright © 2009 Blackblot. All rights reserved. 5

PMTK Foundation Rules s PMTK Foundation Rule #1 Product management is comprised of product planning and product marketing. s PMTK Foundation Rule #2 Product management resides solely in the problem space. Copyright © 2009 Blackblot. All rights reserved. 6

PMTK Action Model ▼Product Planning▼ Planning► Definition► Development► Maintenance► Describe market problems Define solutions to Build solutions that solve Sales channels support and needs market problems market problems and product revisions R Market Requirements¤ Features Matrix Pricing Model¤ Win/Loss Analysis L E Use Cases Product Roadmap Product Evangelism¤ Customer Visit E S A E ▼Product Marketing▼ R A Evaluation► Strategy► Readiness► Execution► N R I Examine opportunities to Formulate the market Prepare market tactics and Deliver value and build C serve the market approach MarCom activities competitive advantage N H Company G Business Case¤ Corporate Mission Company Profile Presentation Competitor Analysis Product Positioning Product Backgrounder Product Presentation Product Comparison Value Documents Collateral Matrix Lead Generation Market Plan¤ Launch Plan◊ Marketing Review◊ Legend: • Sales Axioms ◊ Supported via consulting. • PSFB (Problem/Solution/Feature/Benefit) ¤ Specialized training available. • USP (Unique Selling Proposition) Copyright © 2009 Blackblot. All rights reserved. 7

PMTK Action-Team Model ▼Product Planning▼ Planning► Definition► Development► Maintenance► Describe market problems Define solutions to Build solutions that solve Sales channels support and needs market problems market problems and product revisions R Market Requirements¤ Features Matrix Pricing Model¤ Win/Loss Analysis L E Use Cases Product Roadmap Product Evangelism¤ Customer Visit E S A E ▼Product Marketing▼ R A Evaluation► Strategy► Readiness► Execution► N R I Examine opportunities to Formulate the market Prepare market tactics and Deliver value and build C serve the market approach MarCom activities competitive advantage N H Company G Business Case¤ Corporate Mission Company Profile Presentation Competitor Analysis Product Positioning Product Backgrounder Product Presentation Product Comparison Value Documents Collateral Matrix Lead Generation Market Plan¤ Launch Plan◊ Marketing Review◊ Product Planner Sales Engineer Product Marketer MarCom Manager Copyright © 2009 Blackblot. All rights reserved. 8

Blackblot Training Program Overview Challenges in Product Management s Role definition. s No definitive methodology. s Lack of uniform work tools. s Managing tasks and processes. s Choice of product delivery strategies. s Relationships with other departments. Copyright © 2009 Blackblot. All rights reserved. 10

Blackblot Training Program Overview Blackblot Training Program Purpose s Create a common level of knowledge about product management concepts. s Build the skills required to practically perform product management tasks and implement product management processes. s Teach the multitude of tools available to support product management operations. Copyright © 2009 Blackblot. All rights reserved. 11

Blackblot Training Program Overview Blackblot Training Program Description s Occupational core and advanced skills training program for high-tech product management professionals. s Illustrates notable best practices and processes used by top technology companies to create successful market- driven products and services. Copyright © 2009 Blackblot. All rights reserved. 12

Blackblot Training Program Overview Blackblot Training Program Objectives s Enable “Improved Job Performance” of high-tech product management professionals. s Enable high-tech companies to achieve better consistency in the internal application of the product management discipline. Copyright © 2009 Blackblot. All rights reserved. 13

Blackblot Training Program Overview Blackblot Training Program Characteristics s Designed to provide students with all three job necessities: knowledge, skills and tools. s Delivered in a highly interactive mode, allowing attendees to participate and provide personal input as much as possible. s Extremely practical and interlaced with various historical high-tech case studies to promote a deep understanding of topics. Copyright © 2009 Blackblot. All rights reserved. 14

Blackblot Product Management Courses Strategic Product Management for Planners™† s This course is comprised of the “Strategic Product Management™” (two-day) and “Procedural Requirements Management™” (one-day) seminar modules. Strategic Product Management for Marketers™† s This course is comprised of the “Strategic Product Management™” (two-day) and “Business and Market Planning™” (one-day) seminar modules. † Available “Blackblot Product Management Professional™” (BPMP) certification test. Copyright © 2009 Blackblot. All rights reserved. 17

Blackblot Product Management Courses Market-Value Pricing™ s This course is comprised of the “Market-Value Pricing™” (one-day) seminar module. Interactivity and Communication™ s This course is comprised of the “Interactivity and Communication™” (one-day) seminar module. Copyright © 2009 Blackblot. All rights reserved. 18

Blackblot Product Management Certification Blackblot Product Management Professional™ (BPMP) Certification Program s BPMP program’s curriculum is based on Blackblot’s product management seminars and industry expertise. s “BPMP in Product Management” core test. s “BPMP in Product Planning” advanced test. s “BPMP in Product Marketing” advanced test. Copyright © 2009 Blackblot. All rights reserved. 19

Blackblot Training Program Seminars Strategic Product Management™ (SPM) s Product management is a domain that holds two disciplines: product planning and product marketing. s This two-day seminar provides attendees with the knowledge, skills and tools to effectively plan and market technology products and services based on the Blackblot “Product Manager’s Toolkit”™ (PMTK) and “PMTK Action Model”. s Deliverable: PMTK templates and processes. Copyright © 2009 Blackblot. All rights reserved. 21

Blackblot Training Program Seminars Procedural Requirements Management™ (PRM) s Ambiguous market requirements lead to flawed products and dissatisfied customers, but well-defined market requirements are the basis for a smooth development process and marketplace success. s This one-day seminar provides attendees with the knowledge, skills and tools to effectively identify and articulate market requirements. s Deliverable: market requirements document (MRD). Copyright © 2009 Blackblot. All rights reserved. 22

Blackblot Training Program Seminars Business and Market Planning™ (BMP) s Companies operate in dynamic and complex environments that impact their ability to be profitable. s This one-day seminar provides attendees with the knowledge, skills and tools to effectively contribute to business and market planning activities. s Deliverables: business case and market plan. Copyright © 2009 Blackblot. All rights reserved. 23

Blackblot Training Program Seminars Market-Value Pricing™ (MVP) s Pricing is immensely complex, multi-varied, and driven by numerous conjoint considerations with far reaching consequences. s This one-day seminar provides attendees with the knowledge, skills and tools to effectively contribute to product pricing activities. s Deliverable: pricing model. Copyright © 2009 Blackblot. All rights reserved. 24

Blackblot Training Program Seminars Interactivity and Communication™ (IC) s Soft skills are non-technical business skills that often impact the success of development projects more than technological skills. s This one-day seminar provides attendees with the knowledge, skills and tools to effectively communicate with diverse audiences and individuals encountered in the course of a product manager’s job. s Deliverable: professional development plan. Copyright © 2009 Blackblot. All rights reserved. 25

Blackblot Training Program Needs Evaluator Strategic Product Management for Planners™ Course  “I am responsible for identifying and articulating market requirements that later help define a product’s feature set.”  “I am responsible with being a market expert and building knowledge relative to technology, products, customers, and competitors.”  “My key deliverables are mostly product planning related and include creating ‘Market Requirements Documents’ (MRD).  “I mostly communicate with people in the sales and engineering departments.” Note: This course is applicable to a training candidate’s needs if over 50% of the above statements are deemed relevant. Copyright © 2009 Blackblot. All rights reserved. 27

Blackblot Training Program Needs Evaluator Strategic Product Management for Marketers™ Course  “I am responsible for planning and executing outbound activities aimed at generating product awareness, differentiation, and demand.”  “I am responsible with being a marketing expert and implementing marketing processes and executing marketing tasks using marketing tools.”  “My key deliverables are mostly product marketing related and include business cases and market plans.”  “I mostly communicate with people in the sales and marketing communications departments.” Note: This course is applicable to a training candidate’s needs if over 50% of the above statements are deemed relevant. Copyright © 2009 Blackblot. All rights reserved. 28

Blackblot Training Program Needs Evaluator Market-Value Pricing™ Course  “I manage a product pricing process in my company.”  “I often contribute to product pricing activities in my organization.”  “My role demands the use of tools and processes that aid the making of actual pricing decisions.” Note: This course is applicable to a training candidate’s needs if over 50% of the above statements are deemed relevant. Copyright © 2009 Blackblot. All rights reserved. 29

Blackblot Training Program Needs Evaluator Interactivity and Communication™ Course  “I am responsible for communicating with diverse external audiences, ranging from customers and journalists to analysts.”  “I often perform crucial outbound activities such as delivering a product demo or preparing a product review guide.”  “My role demands I develop a range of soft skills such as negotiation, team management, public addressing, authoring, and business etiquette.” Note: This course is applicable to a training candidate’s needs if over 50% of the above statements are deemed relevant. Copyright © 2009 Blackblot. All rights reserved. 30

Blackblot Training Pedagogy Training Pedagogy Characteristics (1) s Own proprietary instructional methodology. s Designed to be more collaborative, contextual and active, for a better learning experience. s Accommodates different learning styles, via a full range of interactive methodologies coupled with supportive data and classroom activities. Copyright © 2009 Blackblot. All rights reserved. 32

Blackblot Training Pedagogy Training Pedagogy Characteristics (2) s Utilizes a predetermined sequence of diverse instructional activities which help students more easily grasp the content being taught. 1. Introduction 8. Evaluation 2. Definitions 9. Past Experiences 3. Model 10. Statistical Data 4. Content 11. Action Item 5. Example 12. Support Article 6. Retention Drill 13. Retention Tool 7. Exercise 14. Certification Copyright © 2009 Blackblot. All rights reserved. 33

Blackblot Training Pedagogy Training Delivery Mode s Used throughout Blackblot’s training program, the classroom delivery format is employed as the best format for delivering complex and diverse content. s The classroom delivery format is based on intensive and highly interactive sessions which are forty five minutes to one hour in duration. Copyright © 2009 Blackblot. All rights reserved. 34

Blackblot Training Program Benefits Key And Fundamental Benefits (1) s Structured approach to product management, resulting in less time to arrive at product management decisions. s Clearer understanding of the product management process and its principals, resulting in a higher potential to deliver successful products. s Comprehensive set of tools, concepts, models, and procedures, resulting in a more effective execution of product management processes. Copyright © 2009 Blackblot. All rights reserved. 36

Blackblot Training Program Benefits Key And Fundamental Benefits (2) s Conventions on “what-to-do” and not “how-to-do”, resulting in more effort spent on performing the appropriate product management activities. s Comprehensive approach to product management that considers the most relevant contributing factors, resulting in more complete and realistic product management decisions. Copyright © 2009 Blackblot. All rights reserved. 37

Blackblot Training Program Benefits Blackblot Collaboration Forums s “Puget Sound Product Management” (PSPM) s “Israeli Product Management” (ILPM) Blackblot Networking Group s “Blackblot Alumni” on LinkedIn Copyright © 2009 Blackblot. All rights reserved. 38

Blackblot Training Program Benefits Blackblot Website s The Blackblot website acts as a content repository and serves as a post-training support and distribution point for product management content. www.blackblot.com Copyright © 2009 Blackblot. All rights reserved. 39

Blackblot – Product Management Expertise™ Blackblot Background s Founded in 2000, Blackblot is a provider of product management focused tools, training, and consulting services. Blackblot enables high-tech companies reach commercial success through effective product management practices. Copyright © 2009 Blackblot. All rights reserved. 41

Blackblot – Product Management Expertise™ Blackblot P.O.Box 5173 Caesarea 38900 ISRAEL Phone: +972-54-6860473 E-mail: info@blackblot.com Web: www.blackblot.com Skype: Blackblot Copyright © 2009 Blackblot. All rights reserved. 42

Blackblot – Product Management Expertise™ www.blackblot.com Copyright Notice Copyright © 2009 Blackblot. All rights reserved. This document is provided "as-is" with no explicit or implicit guarantee or warranty as to the accuracy of the information contained here. The author claims no responsibility, implied or otherwise, to anyone wishing to act or follow the content of this document. For personal and noncommercial use only. Copyright © 2009 Blackblot. All rights reserved.

Blackblot Product Management Training Program

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