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Data                                                                                                      Averages        ...
Address Quality 120.00%                       Acxiom NFP Ave                                                              ...
Deceased4.00%                                                                                                             ...
Duplicate Individuals25.00%                                                                                               ...
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Data hygiene report

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Transcript of "Data hygiene report"

  1. 1. Data Averages Ave - Ave - Acxiom Acxiom Address Address Address Acxiom - Ave - Acxiom - Address Deceased Duplicate Number of Verified Verified and NCOA - NCOA - Non- Duplicate Verified NFP - NCOA NFP - Ave AveOrg Code Deceased verified Ave NCOA NFP NFP Supporters without allocated a Consents Consents Individuals and Industry Non- Industry Deceased Duplicates without Industry Industry Correction DPID allocated Std Consents Std corrections Std Std A 9,550 75.38% 94.36% 2.15% 6.11% 0.46% 0.17% 54.80% a 83.94% DPID 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% B 37,846 66.98% 80.84% 5.33% 10.58% 2.44% 0.82% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% C 2,908 67.11% 87.52% 2.82% 6.12% 0.26% 0.37% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% D 19,534 66.44% 91.03% 4.97% 11.76% 0.12% 2.78% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% E 23,620 68.39% 88.74% 2.28% 5.46% 0.30% 0.24% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% F 5,417 62.28% 91.25% 5.35% 0% 1.67% 0.91% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% G 38,082 70.23% 92.21% 1.80% 4.98% 0.12% 0.84% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% H 22,175 67.52% 85.02% 4.85% 0% 1.38% 0.48% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% I 93,222 90.54% 95.69% 4.67% 10.77% 0.20% 0.06% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% J 184 6.55% 84.69% 6.14% 0% 0.54% 0.00% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% K 21,793 71.20% 88.03% 3.76% 0% 2.44% 0.88% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% L 10,724 69.36% 93.07% 2.81% 7.12% 0.91% 0.65% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% M 10,578 42.83% 82.64% 4.28% 0% 3.72% 0.81% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% N 34,109 70.77% 90.78% 2.49% 8.42% 0.40% 1.64% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% O 17,040 53.37% 76.43% 2.09% 7.53% 0.55% 0.97% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% P 18,821 73.09% 81.66% 3.13% 8.72% 0.23% 0.37% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% Q 19,418 68.54% 90.51% 4.52% 11.43% 0.75% 0.59% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% R 2,112 54.05% 83.31% 2.79% 12.15% 0.91% 1.61% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% S 155,724 0.75% 94.85% 2.98% 10.46% 0.52% 23.32% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% T 30,529 66.48% 88.47% 0.68% 11.30% 1.60% 0.77% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% U 767 45.05% 74.34% 2.63% 6.14% 0.26% 0.13% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% V 265,755 61.30% 73.16% 9.94% 13.46% 0.13% 0.41% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% W 213 11.73% 79.81% 7.76% 0% 0.46% 0.00% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% X 205,603 64.59% 81.85% 5.63% 11.95% 0.14% 1.94% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% Y 457 2.62% 54.92% 6.64% 0% 0.21% 0.21% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% Z 67,047 27.95% 82.41% 2.70% 0% 3.49% 0.61% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% AA 44,333 84.10% 92.66% 1.98% 7.72% 0.51% 1.40% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% BB 151,686 73.94% 91.94% 6.59% 13.23% 0.44% 4.01% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% CC 2,384 66.60% 90.32% 2.66% 9.22% 0.65% 0.65% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% DD 13,677 48.66% 64.04% 2.33% 6.97% 2.35% 0.67% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% EE 10,847 40.79% 54.46% 2.07% 6.82% 0.29% 0.02% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% FF 58,029 74.58% 92.28% 3.89% 8.28% 0.21% 0.05% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% GG 32,419 71.38% 89.41% 4.20% 0% 0.38% 0.17% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% HH 109,513 76.78% 87.68% 2.09% 10.88% 0.25% 0.46% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% II 86 1.16% 76.74% 4.16% 0% 0.00% 0.00% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% JJ 1,524 0.65% 73.96% 2.70% 6.90% 0.13% 0.13% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% KK 7,065 63.70% 84.81% 2.71% 8.88% 0.45% 0.41% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60% 54.80% 83.94% 3.80% 6.58% 0.81% 1.34% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
  2. 2. Address Quality 120.00% Acxiom NFP Ave 300,000 Average verified and allocated a DPID 100.00% 250,000 80.00% 200,000 60.00% 150,000 40.00% User group Average 100,000 20.00% 50,000 0.00% 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA BB CC DD EE FF GG HH II JJ KK Number of Supporters Address Verified without Correction Address Verified and allocated a DPID Ave - Address verified without corrections Ave - Address Verified and allocated a DPID Acxiom - NFP - Industry Std Change of Address16.00% 300,00014.00% *Big concern in number of supporters moving where address is no longer 250,000 available12.00% 200,00010.00% Average Non-Consent Change of Address Acxiom NFP Industry Std Change of Address 8.00% 150,000 Average Consent Change of Address 6.00% 100,000 4.00% 50,000 2.00% 0.00% 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA BB CC DD EE FF GG HH II JJ KK Number of Supporters NCOA - Consents NCOA - Non-Consents Ave NCOA Ave - NCOA Non-Consents Acxiom - NFP - Industry Std
  3. 3. Deceased4.00% 300,0003.50% 250,0003.00% User Group Average 200,0002.50% deceased individuals Acxiom Industry Std2.00% deceased individuals 150,0001.50% 100,0001.00% 50,0000.50%0.00% 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA BB CC DD EE FF GG HH II JJ KK Number of Supporters Deceased Ave Deceased Acxiom DeceasedNFP Industry Std
  4. 4. Duplicate Individuals25.00% 300,000 250,00020.00% 200,00015.00% 150,000 Acxiom NFP Industry Average10.00% duplicate individuals 100,000 User Group Average Duplicate individuals 5.00% 50,000 0.00% 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA BB CC DD EE FF GG HH II JJ KK Number of Supporters Duplicate Individuals Ave Duplicates Acxiom DuplicateNFP Industry Std
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