Address Quality 120.00% Acxiom NFP Ave 300,000 Average verified and allocated a DPID 100.00% 250,000 80.00% 200,000 60.00% 150,000 40.00% User group Average 100,000 20.00% 50,000 0.00% 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA BB CC DD EE FF GG HH II JJ KK Number of Supporters Address Verified without Correction Address Verified and allocated a DPID Ave - Address verified without corrections Ave - Address Verified and allocated a DPID Acxiom - NFP - Industry Std Change of Address16.00% 300,00014.00% *Big concern in number of supporters moving where address is no longer 250,000 available12.00% 200,00010.00% Average Non-Consent Change of Address Acxiom NFP Industry Std Change of Address 8.00% 150,000 Average Consent Change of Address 6.00% 100,000 4.00% 50,000 2.00% 0.00% 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA BB CC DD EE FF GG HH II JJ KK Number of Supporters NCOA - Consents NCOA - Non-Consents Ave NCOA Ave - NCOA Non-Consents Acxiom - NFP - Industry Std
Deceased4.00% 300,0003.50% 250,0003.00% User Group Average 200,0002.50% deceased individuals Acxiom Industry Std2.00% deceased individuals 150,0001.50% 100,0001.00% 50,0000.50%0.00% 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA BB CC DD EE FF GG HH II JJ KK Number of Supporters Deceased Ave Deceased Acxiom DeceasedNFP Industry Std
Duplicate Individuals25.00% 300,000 250,00020.00% 200,00015.00% 150,000 Acxiom NFP Industry Average10.00% duplicate individuals 100,000 User Group Average Duplicate individuals 5.00% 50,000 0.00% 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA BB CC DD EE FF GG HH II JJ KK Number of Supporters Duplicate Individuals Ave Duplicates Acxiom DuplicateNFP Industry Std
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