04/09/2013
BUILDING YOUR COMMUNITY WITH
BLACKBAUD NETCOMMUNITY
Making your site Audience Centric
Presented by:
Lianne Rama...
04/09/2013
CREATING & MAINTAINING AN AUDIENCE-
CENTRIC WEBSITE
04/09/2013
UNDERSTANDING WHERE YOU ARE
04/09/2013
• Define goals and objectives for any new project
- Why are we doing this? What do we hope to achieve?
- What w...
04/09/2013
FINDING THE RIGHT BALANCE
Audience Needs
33% 33%
33%
Stakeholder Needs
Best Practices
04/09/2013
DEVELOP USER PERSONAS
04/09/2013
DEFINE THEIR PRIORITIES
04/09/2013
BUILD A SITE MAP
04/09/2013
CREATE YOUR SITE ARCHITECTURE
04/09/2013
THEN START THE VISUAL WEBSITE DESIGN
04/09/2013
THEN START THE VISUAL WEBSITE DESIGN
04/09/2013
NOW THAT YOU HAVE A WEBSITE IN
PLACE…
04/09/2013
• Send Targeted Emails
- Users are more likely to interact if the information is relevant
• Include Conditional...
04/09/2013
04/09/2013
• Remove barriers to get your users into your website
- Leverage their existing network logins
*Insert Screensh...
04/09/2013
WHEN THEY ARE THERE
Compares various pieces of content in on a single page
Makes determination based on click t...
04/09/2013
WHEN THEY ARE THERE
Suggested Content
Suggested Content
04/09/2013
WHEN THEY ARE THERE
Targeted Content
04/09/2013
USABILITY – WHAT IT’S ALL ABOUT
04/09/2013
USABILITY TESTING – USABILITYHUB.COM
04/09/2013
FIVE SECOND TEST
04/09/2013
- What is the aim of this website?
- What type of businesses can use the website?
What this shows:
- Users make...
04/09/2013
04/09/2013
GETTING PEOPLE BACK TO YOUR SITE
• Send Targeted Emails
• Users are more likely to interact if the information ...
04/09/2013
ADD WEB/EMAIL RESPONSES
More segmentation = Better results
04/09/2013
USE YOUR CHANNELS
Use Your LinkedIn Community with the new LinkedIn Group Join part
04/09/2013
• The idea is to try, test, evaluate, modify and repeat
• Don’t be afraid to try a new tone, new offer, new som...
04/09/2013
THANK YOU FOR ATTENDING!
Let your Account Manager know if you have any questions or
would like to schedule a se...
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Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series

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In this webinar Lianne McGrory, Manager of the Account Management Team and Adam Ziman, Blackbaud’s Web Developer & NetCommunity Consultant, walks you through developing an audience-centric website in NetCommunity by determining where you are and where you want to be.

To view the recording of this webinar please visit: https://www.blackbaud.com.au/notforprofit-events/webinars/bbnc-boot-camp.

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Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series

  1. 1. 04/09/2013 BUILDING YOUR COMMUNITY WITH BLACKBAUD NETCOMMUNITY Making your site Audience Centric Presented by: Lianne Ramage, Manager – Account Management Team & Adam Ziman, NetCommunity Consultant
  2. 2. 04/09/2013 CREATING & MAINTAINING AN AUDIENCE- CENTRIC WEBSITE
  3. 3. 04/09/2013 UNDERSTANDING WHERE YOU ARE
  4. 4. 04/09/2013 • Define goals and objectives for any new project - Why are we doing this? What do we hope to achieve? - What will make this effort a success? (ex. increase in mobile traffic, increase in site visit and duration times, increase in donation values) • What internal resources will be available and what will their tasks be? - Communications expertise, technical gurus, social media mavens - Content audit, new content creation, leveraging channels within social network site, new media (photos, videos, etc) • Get organised - Develop plans, milestones and timelines for your project - Clear timelines ensure everyone is motivated and working towards the same goals DETERMINING WHERE YOU WANT TO BE
  5. 5. 04/09/2013 FINDING THE RIGHT BALANCE Audience Needs 33% 33% 33% Stakeholder Needs Best Practices
  6. 6. 04/09/2013 DEVELOP USER PERSONAS
  7. 7. 04/09/2013 DEFINE THEIR PRIORITIES
  8. 8. 04/09/2013 BUILD A SITE MAP
  9. 9. 04/09/2013 CREATE YOUR SITE ARCHITECTURE
  10. 10. 04/09/2013 THEN START THE VISUAL WEBSITE DESIGN
  11. 11. 04/09/2013 THEN START THE VISUAL WEBSITE DESIGN
  12. 12. 04/09/2013 NOW THAT YOU HAVE A WEBSITE IN PLACE…
  13. 13. 04/09/2013 • Send Targeted Emails - Users are more likely to interact if the information is relevant • Include Conditional Content - Make the experience personal to them – Use the information that you know to show things that are relevant. Best Practice Tips! • Prepopulate Forms when possible - Reduces the likelihood of them not completing a transaction • Auto-generate web accounts for your supporters - Ensures a dynamic, personalised experience from Day 1 GETTING SOMEONE TO YOUR SITE
  14. 14. 04/09/2013
  15. 15. 04/09/2013 • Remove barriers to get your users into your website - Leverage their existing network logins *Insert Screenshot here* ONCE THEY ARRIVE
  16. 16. 04/09/2013 WHEN THEY ARE THERE Compares various pieces of content in on a single page Makes determination based on click through/conversions = Target page OR = Target page Content Comparison Which works best?
  17. 17. 04/09/2013 WHEN THEY ARE THERE Suggested Content Suggested Content
  18. 18. 04/09/2013 WHEN THEY ARE THERE Targeted Content
  19. 19. 04/09/2013 USABILITY – WHAT IT’S ALL ABOUT
  20. 20. 04/09/2013 USABILITY TESTING – USABILITYHUB.COM
  21. 21. 04/09/2013 FIVE SECOND TEST
  22. 22. 04/09/2013 - What is the aim of this website? - What type of businesses can use the website? What this shows: - Users make decisions about a website almost at first glance - Tests your brand message - Tests first impressions - Feedback about the design QUESTIONS TO ASK…
  23. 23. 04/09/2013
  24. 24. 04/09/2013 GETTING PEOPLE BACK TO YOUR SITE • Send Targeted Emails • Users are more likely to interact if the information is relevant • Include Conditional Content • Make the experience personal to them – Use the information that you know to show things that are relevant • Use their behaviour and responses to drive future actions on your website and via email It all comes full circle…
  25. 25. 04/09/2013 ADD WEB/EMAIL RESPONSES More segmentation = Better results
  26. 26. 04/09/2013 USE YOUR CHANNELS Use Your LinkedIn Community with the new LinkedIn Group Join part
  27. 27. 04/09/2013 • The idea is to try, test, evaluate, modify and repeat • Don’t be afraid to try a new tone, new offer, new something to get some buzz around a campaign or launch • The most successful website component that offers the greatest return on website engagement, usability and conversion? IN CONCLUSION  Compelling Content
  28. 28. 04/09/2013 THANK YOU FOR ATTENDING! Let your Account Manager know if you have any questions or would like to schedule a session with one of our BBNC experts!

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