Your SlideShare is downloading. ×
0
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Building Your Community with Blackbaud NetCommunity; Making Your Site Audience Centric - Boot Camp Series

370

Published on

In this webinar Lianne McGrory, Manager of the Account Management Team and Adam Ziman, Blackbaud’s Web Developer & NetCommunity Consultant, walks you through developing an audience-centric website in …

In this webinar Lianne McGrory, Manager of the Account Management Team and Adam Ziman, Blackbaud’s Web Developer & NetCommunity Consultant, walks you through developing an audience-centric website in NetCommunity by determining where you are and where you want to be.

To view the recording of this webinar please visit: https://www.blackbaud.com.au/notforprofit-events/webinars/bbnc-boot-camp.

Published in: Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
370
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 04/09/2013 BUILDING YOUR COMMUNITY WITH BLACKBAUD NETCOMMUNITY Making your site Audience Centric Presented by: Lianne Ramage, Manager – Account Management Team & Adam Ziman, NetCommunity Consultant
  • 2. 04/09/2013 CREATING & MAINTAINING AN AUDIENCE- CENTRIC WEBSITE
  • 3. 04/09/2013 UNDERSTANDING WHERE YOU ARE
  • 4. 04/09/2013 • Define goals and objectives for any new project - Why are we doing this? What do we hope to achieve? - What will make this effort a success? (ex. increase in mobile traffic, increase in site visit and duration times, increase in donation values) • What internal resources will be available and what will their tasks be? - Communications expertise, technical gurus, social media mavens - Content audit, new content creation, leveraging channels within social network site, new media (photos, videos, etc) • Get organised - Develop plans, milestones and timelines for your project - Clear timelines ensure everyone is motivated and working towards the same goals DETERMINING WHERE YOU WANT TO BE
  • 5. 04/09/2013 FINDING THE RIGHT BALANCE Audience Needs 33% 33% 33% Stakeholder Needs Best Practices
  • 6. 04/09/2013 DEVELOP USER PERSONAS
  • 7. 04/09/2013 DEFINE THEIR PRIORITIES
  • 8. 04/09/2013 BUILD A SITE MAP
  • 9. 04/09/2013 CREATE YOUR SITE ARCHITECTURE
  • 10. 04/09/2013 THEN START THE VISUAL WEBSITE DESIGN
  • 11. 04/09/2013 THEN START THE VISUAL WEBSITE DESIGN
  • 12. 04/09/2013 NOW THAT YOU HAVE A WEBSITE IN PLACE…
  • 13. 04/09/2013 • Send Targeted Emails - Users are more likely to interact if the information is relevant • Include Conditional Content - Make the experience personal to them – Use the information that you know to show things that are relevant. Best Practice Tips! • Prepopulate Forms when possible - Reduces the likelihood of them not completing a transaction • Auto-generate web accounts for your supporters - Ensures a dynamic, personalised experience from Day 1 GETTING SOMEONE TO YOUR SITE
  • 14. 04/09/2013
  • 15. 04/09/2013 • Remove barriers to get your users into your website - Leverage their existing network logins *Insert Screenshot here* ONCE THEY ARRIVE
  • 16. 04/09/2013 WHEN THEY ARE THERE Compares various pieces of content in on a single page Makes determination based on click through/conversions = Target page OR = Target page Content Comparison Which works best?
  • 17. 04/09/2013 WHEN THEY ARE THERE Suggested Content Suggested Content
  • 18. 04/09/2013 WHEN THEY ARE THERE Targeted Content
  • 19. 04/09/2013 USABILITY – WHAT IT’S ALL ABOUT
  • 20. 04/09/2013 USABILITY TESTING – USABILITYHUB.COM
  • 21. 04/09/2013 FIVE SECOND TEST
  • 22. 04/09/2013 - What is the aim of this website? - What type of businesses can use the website? What this shows: - Users make decisions about a website almost at first glance - Tests your brand message - Tests first impressions - Feedback about the design QUESTIONS TO ASK…
  • 23. 04/09/2013
  • 24. 04/09/2013 GETTING PEOPLE BACK TO YOUR SITE • Send Targeted Emails • Users are more likely to interact if the information is relevant • Include Conditional Content • Make the experience personal to them – Use the information that you know to show things that are relevant • Use their behaviour and responses to drive future actions on your website and via email It all comes full circle…
  • 25. 04/09/2013 ADD WEB/EMAIL RESPONSES More segmentation = Better results
  • 26. 04/09/2013 USE YOUR CHANNELS Use Your LinkedIn Community with the new LinkedIn Group Join part
  • 27. 04/09/2013 • The idea is to try, test, evaluate, modify and repeat • Don’t be afraid to try a new tone, new offer, new something to get some buzz around a campaign or launch • The most successful website component that offers the greatest return on website engagement, usability and conversion? IN CONCLUSION  Compelling Content
  • 28. 04/09/2013 THANK YOU FOR ATTENDING! Let your Account Manager know if you have any questions or would like to schedule a session with one of our BBNC experts!

×