Brand: A Purist’s Perspective

Brand Perspective of Gloria J. ZemerPRODUCED BY BlackDog Strategy & Brand Copyright © 2009 BlackDogStrategy & Brand. For Educational use only. No part of this presentation may be published, sold, or otherwise used for profit without written permission of the author.

Strip away all the filler until all that is left is what matters

Dynamic brands start with a perceptual breakthrough

Magnanimous brands take their visions and wild imaginings seriously

Provocative brands would rather be afraid than comfortable

Smart brands accelerate meaningful work

Engagingbrands pulse with a perspective

Authentic brands have a story to tell that people want to be part of

Credible brands are excavated not prescribed

Relevant brands synthesize their world of work

Living brands tell it like it is; moving and compelling people without trickery or devicesTelling the truth is a differentiator

Enlightened brands co-create cultures

Purposeful brands perform with an indefatigable spirit

Inspired brands manage their outcomes by commitment

Collaborative brands are amazingly powerful

Strategic brands revise their realities

Revolutionary brands are recognized by their edge

Fierce brands deal with their limitations and challenges

Unique brands get noticed

Exuberant brands are free

Socially conscious brands instigate

Sincere brands don’t take the love for granted

Chivalrous brands address their impact on the condition of the world

Experiential brands are intense and profound

Renaissance brands blaze with balance and significance

Determined brands break from the herdRefuse to be homogenizedWould rather go out of business than settle for the same shade of dull

BlackDog doesn’t believe that there’s ever been anything flattering about imitation; it’s always been boring. BlackDog develops bold brands & vigorous initiatives for courageous companies that don’t want to be confused for ordinary. brand@blackdogstrategy.com716-898-0874Blackdogstrategy.com (under construction)