A Purist's Perspective on Authentic Brands

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    A Purist's Perspective on Authentic Brands - Presentation Transcript

    1. Brand: A Purist’s Perspective
    2. Brand Perspective of Gloria J. Zemer
      PRODUCED BY BlackDog Strategy & Brand
      Copyright © 2009 BlackDogStrategy & Brand. For Educational use only.
      No part of this presentation may be published, sold, or otherwise used for profit without written permission of the author.
    3. Strip away all the filler until all that is left is what matters
    4. Dynamic brands start with a perceptual breakthrough
    5. Magnanimous brands take their visions and wild imaginings seriously
    6. Provocative brands would rather be afraid than comfortable
    7. Smart brands accelerate meaningful work
    8. Engagingbrands pulse with a perspective
    9. Authentic brands have a story to tell that people want to be part of
    10. Credible brands are excavated not prescribed
    11. Relevant brands synthesize their world of work
    12. Living brands tell it like it is; moving and compelling people without trickery or devices
      Telling the truth is a differentiator
    13. Enlightened brands co-create cultures
    14. Purposeful brands perform with an indefatigable spirit
    15. Inspired brands manage their outcomes by commitment
    16. Collaborative brands are amazingly powerful
    17. Strategic brands revise their realities
    18. Revolutionary brands are recognized by their edge
    19. Fierce brands deal with their limitations and challenges
    20. Unique brands get noticed
    21. Exuberant brands are free
    22. Socially conscious brands instigate
    23. Sincere brands don’t take the love for granted
    24. Chivalrous brands address their impact on the condition of the world
    25. Experiential brands are intense and profound
    26. Renaissance brands blaze with balance and significance
    27. Determined brands
      break from the herd
      Refuse to be homogenized
      Would rather go out of business than settle for the
      same shade of dull
    28. BlackDog doesn’t believe
      that there’s ever been anything flattering about imitation;
      it’s always been boring.
      BlackDog develops bold
      brands & vigorous initiatives for courageous companies that don’t want to be confused for ordinary.
      brand@blackdogstrategy.com
      716-898-0874
      Blackdogstrategy.com (under construction)

    + BlackDog Strategy & BrandBlackDog Strategy & Brand, 4 months ago

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