A Purist's Perspective on Authentic Brands


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Authentic brands pulse with a perspective, a value set and a style reflective of an inspired visionary and the working culture that brings the brand to life through their collective contributions.
Authentic brands are dedicated to living their mission. Authentic brands understand the inherent value in managing their outcomes by commitment; promoting autonomy and accelerating meaningful work that contributes to the agreed upon, shared outcomes.
Authentic brands are recognized and differentiated by their edge; their thought leadership, credibility, style, relevance, design, sustainability…the list of distinctions is endless.

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A Purist's Perspective on Authentic Brands

  1. 1. Brand: A Purist’s Perspective<br />
  2. 2. Brand Perspective of Gloria J. Zemer<br />PRODUCED BY BlackDog Strategy & Brand <br />Copyright © 2009 BlackDogStrategy & Brand. For Educational use only. <br />No part of this presentation may be published, sold, or otherwise used for profit without written permission of the author. <br />
  3. 3. Strip away all the filler until all that is left is what matters <br />
  4. 4. Dynamic brands start with a perceptual breakthrough<br />
  5. 5. Magnanimous brands take their visions and wild imaginings seriously<br />
  6. 6. Provocative brands would rather be afraid than comfortable<br />
  7. 7. Smart brands accelerate meaningful work <br />
  8. 8. Engagingbrands pulse with a perspective<br />
  9. 9. Authentic brands have a story to tell that people want to be part of<br />
  10. 10. Credible brands are excavated not prescribed<br />
  11. 11. Relevant brands synthesize their world of work<br />
  12. 12. Living brands tell it like it is; moving and compelling people without trickery or devices<br />Telling the truth is a differentiator<br />
  13. 13. Enlightened brands co-create cultures<br />
  14. 14. Purposeful brands perform with an indefatigable spirit<br />
  15. 15. Inspired brands manage their outcomes by commitment<br />
  16. 16. Collaborative brands are amazingly powerful<br />
  17. 17. Strategic brands revise their realities<br />
  18. 18. Revolutionary brands are recognized by their edge <br />
  19. 19. Fierce brands deal with their limitations and challenges<br />
  20. 20. Unique brands get noticed<br />
  21. 21. Exuberant brands are free<br />
  22. 22. Socially conscious brands instigate<br />
  23. 23. Sincere brands don’t take the love for granted<br />
  24. 24. Chivalrous brands address their impact on the condition of the world<br />
  25. 25. Experiential brands are intense and profound<br />
  26. 26. Renaissance brands blaze with balance and significance<br />
  27. 27. Determined brands <br />break from the herd<br />Refuse to be homogenized<br />Would rather go out of business than settle for the <br />same shade of dull<br />
  28. 28. BlackDog doesn’t believe <br />that there’s ever been anything flattering about imitation; <br />it’s always been boring. <br />BlackDog develops bold <br />brands & vigorous initiatives for courageous companies that don’t want to be confused for ordinary. <br />brand@blackdogstrategy.com<br />716-898-0874<br />Blackdogstrategy.com (under construction)<br />