Black Dog New Media :: Top 10 Reasons Business Uses Social Media - April 2013


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A simple reminder on why social media is such an effective business tool

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Black Dog New Media :: Top 10 Reasons Business Uses Social Media - April 2013

  1. 1. Top 10 ReasonsWhy BusinessUses Social MediaApril 2013 © Black Dog New Media 2012
  2. 2. Believe it or not, there are still businesses outthere that are not engaging their audiencethrough social media.Whether your business is B2B or B2C, socialmedia is a powerhouse that isnt going away.Luckily, you can use that power to help buildyour business in the following ways (and yes,there are many more than these ten!)… © Black Dog New Media 2012
  3. 3. 1.Build Your BrandInteracting with others gives you an element of controlover what people think of you and your businesswhich can help with brand recognition.People are always more likely to buy from a businessor brand they feel they know. © Black Dog New Media 2012
  4. 4. 2.Find New Prospects And LeadsThrough social media, you can connect with potentialcustomers and clients alike. Via social media peopleconnect to your business because they like you andwant to hear from you. © Black Dog New Media 2012
  5. 5. 3. Market And Competitor IntelligenceKnowing what potential buyers are talking about givesyou a huge advantage. When you know what theywant, you can tailor your business to fit their needs.Find out what your competitors are doing and whatconsumers think of the competition. If a rival is doingsomething wrong, you can make sure you do it right. © Black Dog New Media 2012
  6. 6. 4. Build A CommunityBy building a community around your business, youcreate fans that trust you and are loyal to you. Andthe thing about great communities is that there arealways new people who want to join. © Black Dog New Media 2012
  7. 7. 5.Give Your Business A PersonalityYou can use social media to give your business aface. Not only can you be the voice of your brand, butyou allow your customers to have a voice. Itsgenuine two-way communication. © Black Dog New Media 2012
  8. 8. 6. Rank Better In The Search EnginesCreate profiles on every major social media platformand include a links back to your website.Post enticing content often to create buzz for yourbrand and increase website visits. © Black Dog New Media 2012
  9. 9. 7. Network With Influencers In Your IndustryDo your research and find the right platform toaccomplish this for your business sector. Not only willyou get noticed, you could also gain some lucrativebusiness opportunities. © Black Dog New Media 2012
  10. 10. 8. MarketingPeople are more likely to buy from you if they feel likethey know you. If you build a presence on popularsocial media platforms, you will create a community ofconsumers already pre-sold on buying your productsor services. © Black Dog New Media 2012
  11. 11. 9. Customer ServiceYour customers are less likely to complain when theyfeel they are dealing with people. Social media givesbusinesses the opportunity to be more accessible andavailable to their customers and demonstrate howgood they are at handling complaints. © Black Dog New Media 2012
  12. 12. 10. Stay ConnectedWhen things get hectic, its easy to forget your targetaudience and how to appeal to them. Constantinteraction with your market through social media is anecessary element for a business to keep in touch. © Black Dog New Media 2012
  13. 13. So there you have it. It’s not rocket science,just basic good business practice.And in most cases the reason for this nothappening is simple, a lack of planning andforethought.Social media strategies needn’t be overlycomplicated or cost the earth. All you need isto give it some time and maybe a littleadvice…(ahem!) © Black Dog New Media 2012