Selling is like kissing - The best kissers are always learning forward!

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An Entire Marketing Department for $11/hr

Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)

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  • From the recording, you'll learn:A) How to qualify (eliminate tire kickers): how much is a client worthB) Find the Dominant Buying Motive (going fishing for the trigger): what are they doing now for marketingC) Find the decision makers: Beth & CEO (CEO not on call, can't close)D) Identify T-Pop (corporate client & obese employees of corporation)E) Demonstrate preliminary value of DIFY (cheap for them at $2k/month)
  • Selling is like kissing - The best kissers are always learning forward!

    1. 1. Greetings CMS Team!<br />
    2. 2. From the recording, you'll learn:<br /><ul><li>How to qualify (eliminate tire kickers): how much is a client worth (#1 Criteria!!!!)
    3. 3. Find the Dominant Buying Motive (going fishing for the trigger): what are they doing now for marketing
    4. 4. Find the decision makers: Beth & CEO (CEO not on call, can't close)
    5. 5. Identify T-Pop (corporate client & obese employees of corporation)
    6. 6. Demonstrate preliminary value of DIFY (cheap for them at $2k/month)</li></li></ul><li>Selling<br />is <br />like <br />kissing!<br />
    7. 7. Identifying the Client’s Target Population: Niche: Re-Niche<br />
    8. 8. Generate Leads<br />Capture Leads<br />Qualify Leads<br />Nurture Leads<br />Convert Leads<br />
    9. 9. Referrals<br />Cross Sales<br />Repeat Sales<br />
    10. 10. Not enough energy $$<br />Audience, Medium, Message Problem<br />No time<br />Not sure what to do<br />Ineffective magnets<br />Poor copy<br />Unclear or confusing CTA<br />No one owns this task<br />Generate Leads<br />No reason to capture<br />No way to capture<br />No AMD<br />No video<br />Ocular flow problems<br />No testing<br />Capture Leads<br />No time<br />No leads<br />Bad habits (speak to anyone)<br />No automation<br />No qualifying behavior identified<br />Not asking the right questions<br />Poor T-Pop analysis<br />Needs and problems<br />Qualify Leads<br />Nurture Leads<br />The 1 to 100 problem (closing process failure)<br />They get cold<br />Lack of persistence <br />Lack of DBM<br />Poor closing skills<br />Marketing not reaching them<br />Opt-outs<br />No tracking<br />Multiple system chaos<br />No automation<br />Limited touch points<br />Single medium<br />No double opt-in<br />Failure to follow-up<br />Convert Leads<br />
    11. 11. KNOWN<br />20%<br />80%<br />UNKNOWN<br />
    12. 12. KNOWN<br />20%<br />80%<br />UNKNOWN<br />
    13. 13. Generate Leads<br />Capture Leads<br />Qualify Leads<br />Nurture Leads<br />Convert Leads<br />

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