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Selling is like kissing - The best kissers are always learning forward!
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Selling is like kissing - The best kissers are always learning forward!

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An Entire Marketing Department for $11/hr …

An Entire Marketing Department for $11/hr

Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)

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  • From the recording, you'll learn:A) How to qualify (eliminate tire kickers): how much is a client worthB) Find the Dominant Buying Motive (going fishing for the trigger): what are they doing now for marketingC) Find the decision makers: Beth & CEO (CEO not on call, can't close)D) Identify T-Pop (corporate client & obese employees of corporation)E) Demonstrate preliminary value of DIFY (cheap for them at $2k/month)
  • Transcript

    • 1. Greetings CMS Team!
    • 2. From the recording, you'll learn:
      • How to qualify (eliminate tire kickers): how much is a client worth (#1 Criteria!!!!)
      • 3. Find the Dominant Buying Motive (going fishing for the trigger): what are they doing now for marketing
      • 4. Find the decision makers: Beth & CEO (CEO not on call, can't close)
      • 5. Identify T-Pop (corporate client & obese employees of corporation)
      • 6. Demonstrate preliminary value of DIFY (cheap for them at $2k/month)
    • Selling
      is
      like
      kissing!
    • 7. Identifying the Client’s Target Population: Niche: Re-Niche
    • 8. Generate Leads
      Capture Leads
      Qualify Leads
      Nurture Leads
      Convert Leads
    • 9. Referrals
      Cross Sales
      Repeat Sales
    • 10. Not enough energy $$
      Audience, Medium, Message Problem
      No time
      Not sure what to do
      Ineffective magnets
      Poor copy
      Unclear or confusing CTA
      No one owns this task
      Generate Leads
      No reason to capture
      No way to capture
      No AMD
      No video
      Ocular flow problems
      No testing
      Capture Leads
      No time
      No leads
      Bad habits (speak to anyone)
      No automation
      No qualifying behavior identified
      Not asking the right questions
      Poor T-Pop analysis
      Needs and problems
      Qualify Leads
      Nurture Leads
      The 1 to 100 problem (closing process failure)
      They get cold
      Lack of persistence
      Lack of DBM
      Poor closing skills
      Marketing not reaching them
      Opt-outs
      No tracking
      Multiple system chaos
      No automation
      Limited touch points
      Single medium
      No double opt-in
      Failure to follow-up
      Convert Leads
    • 11. KNOWN
      20%
      80%
      UNKNOWN
    • 12. KNOWN
      20%
      80%
      UNKNOWN
    • 13. Generate Leads
      Capture Leads
      Qualify Leads
      Nurture Leads
      Convert Leads