your practice   double
 
consumer mindset changed 1
<ul><li>less </li></ul><ul><li>more </li></ul>
less effective 2 traditional advertising
What do you spend now? Postage Printing Envelopes Letterhead Postcards Labour Hotel/Meeting Room Food/Beverage Invitations...
leverage 3 the new model
the new model you 1 attraction longevity authority credibility visibility distinction attraction make them come to you …
un known 80% 20% you known
 
I’m   not   qu alified! I’m   not   a w riter! No   idea   w here to   sta rt! No   time!  Don’t   know  what to write?
NOT
15 50 100 200 300 400 500 500 500 500 500 500 500 500 500
the new model 2 distinction longevity authority credibility visibility attraction distinction
 
Perceived value £ $ 20
the new model 3 visibility longevity authority credibility visibility attraction distinction be seen …
 
the new model 4 credibility longevity authority credibility visibility attraction distinction
 
Will  always refer you Will refer you if you make it easy to do  Will  never refer you
the new model 5 authority longevity authority credibility visibility attraction distinction power to influence …
Instant   Authority
the new model 6 longevity longevity authority credibility visibility attraction distinction
buys  you shelf  life
books? who throws out
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How To Double Your Health Practice

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Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)

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  • This is fundamental to our whole Business Multiplier system. If you are using the same methods to attract, sell and build your business that you were using 5, 10, 15 years ago using without accounting for how the consumer has changed, you will NEVER be as effective as you could be. Most business owners, sales people etc, were trained with techniques that were developed 10, 15 even 20 years ago and they just don’t work the same anymore. That’s why they struggle so much.
  • This is fundamental to our whole Business Multiplier system. If you are using the same methods to attract, sell and build your business that you were using 5, 10, 15 years ago using without accounting for how the consumer has changed, you will NEVER be as effective as you could be. Most business owners, sales people etc, were trained with techniques that were developed 10, 15 even 20 years ago and they just don’t work the same anymore. That’s why they struggle so much.
  • This is fundamental to our whole Business Multiplier system. If you are using the same methods to attract, sell and build your business that you were using 5, 10, 15 years ago using without accounting for how the consumer has changed, you will NEVER be as effective as you could be. Most business owners, sales people etc, were trained with techniques that were developed 10, 15 even 20 years ago and they just don’t work the same anymore. That’s why they struggle so much.
  • Here’s a simple model that we developed and we’ve taught it the world over to help companies in over 38 industries improve their sales performances. It worked for them and it’ll work for you. The blue triangle represents the population as a whole. The top of the triangle, the pink part represents the small number of people who’ll give you the vast majority of your income. It changes from city to city and industry to industry but most of you would agree with Perato who said that only a small % of the people (20 in this case) will give us almost all of our sales. The problem is that most of you spend forever trying to find hot prospects down here in the bottom of the triangle. The reality is that there just aren’t many “hot prospects” down here. You spend forever trying to sell to the UNKNOWN marketplace. What’s UNKNOWN is people’s predisposition to buy what you are selling. Stop that and your results will change. Instead, spend all of your time with the KNOWN marketplace. Only attempt to sell people who have identified themselves as SOMEWHAT predisposed to buy what you are selling. If they aren’t leaning towards you, don’t waste your time on them.
  • You may not be but that’s what consumers think. A chiropractor is a chiropractor. Are you more knowledgeable, better, more experienced etc, yes… do they see you that way? NO.
  • Are profits going up or down? Fees, Profits, Commissions, Results Better Mouse Trap
  • How To Double Your Health Practice

    1. 1. your practice double
    2. 3. consumer mindset changed 1
    3. 4. <ul><li>less </li></ul><ul><li>more </li></ul>
    4. 5. less effective 2 traditional advertising
    5. 6. What do you spend now? Postage Printing Envelopes Letterhead Postcards Labour Hotel/Meeting Room Food/Beverage Invitations Printing Postage Labour Yellow Pages Newspaper Magazines Google TV/Radio Internet Direct Mail Seminars Advertising
    6. 7. leverage 3 the new model
    7. 8. the new model you 1 attraction longevity authority credibility visibility distinction attraction make them come to you …
    8. 9. un known 80% 20% you known
    9. 11. I’m not qu alified! I’m not a w riter! No idea w here to sta rt! No time! Don’t know what to write?
    10. 12. NOT
    11. 13. 15 50 100 200 300 400 500 500 500 500 500 500 500 500 500
    12. 14. the new model 2 distinction longevity authority credibility visibility attraction distinction
    13. 16. Perceived value £ $ 20
    14. 17. the new model 3 visibility longevity authority credibility visibility attraction distinction be seen …
    15. 19. the new model 4 credibility longevity authority credibility visibility attraction distinction
    16. 21. Will always refer you Will refer you if you make it easy to do Will never refer you
    17. 22. the new model 5 authority longevity authority credibility visibility attraction distinction power to influence …
    18. 23. Instant Authority
    19. 24. the new model 6 longevity longevity authority credibility visibility attraction distinction
    20. 25. buys you shelf life
    21. 26. books? who throws out
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