Your SlideShare is downloading. ×
8 Steps to Publishing Your Book As A Marketing Tool
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

8 Steps to Publishing Your Book As A Marketing Tool

1,013

Published on

Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so …

Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,013
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
49
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Wednesday, November 19, 2008 – Bob spoke til 11:30am I spoke til 12:30 I used slides 1- 14.
  • Wednesday, November 19, 2008 – Bob spoke til 11:30am I spoke til 12:30 I used slides 1- 14.
  • This is fundamental to our whole Business Multiplier system. If you are using the same methods to attract, sell and build your business that you were using 5, 10, 15 years ago using without accounting for how the consumer has changed, you will NEVER be as effective as you could be. Most business owners, sales people etc, were trained with techniques that were developed 10, 15 even 20 years ago and they just don’t work the same anymore. That’s why they struggle so much.
  • KEYPOINT: Our proprietary system has a unique way of getting YOU the RIGHT book. Anyone can print a book… but getting the one that will really help multiply your business is what we give you.
  • KEYPOINT: Our proprietary system has a unique way of getting YOU the RIGHT book. Anyone can print a book… but getting the one that will really help multiply your business is what we give you.
  • Or less….
  • There are costs associated with publishing a book but we show you how to EASILY raise all the money you need. Remember we talked about the blue triangle? We said that what we wanted to do was make the top of the triangle (the top 20%) come to you. Well, there are a number of non-competing business or professionals who also want to get in front of them. What if we could show you exactly how to get them to advertise in your book. Let me show you an example… (Rev’d Larry Marshall – It’s YOUR Wedding)
  • This section deals with all of the “insider” secrets to publishing a book. What makes a great title, printing options, copyrights, ISBN #, testimonials, getting big name celebs to write the Foreword etc.
  • Getting the book is the easy part… getting rid of them… now that’s the challenge.
  • Resource Center: Where to get your book printed. Cover Designers Editors Hundreds of articles Where to find copyright Bar Code vendors Samples: Sample Media Kits (with original files for downloading) Promotional materials Contracts Tutorials How to get FREE publicity How to write a press release How to conduct an interview How to move minds from the stage How to generate referrals with a book How to become famous How to get big name endorsements How to get sponsors Calendar Regular webcasts Teleseminars Rolodex Printers Media contacts
  • Transcript

    • 1. GERRY: see note
    • 2.  
    • 3.  
    • 4.  
    • 5.  
    • 6.  
    • 7.  
    • 8. We are living in a different world
    • 9.  
    • 10. MORE
    • 11. consumer mindset changed
    • 12. OLD vs NEW
    • 13.  
    • 14.  
    • 15. FREE www.gerry robert.com
    • 16. I’m not qu alified! I’m not a w riter! No idea w here to sta rt! No time! Don’t know what to write?
    • 17.  
    • 18.  
    • 19. UNKNOWN 80% 20% KNOWN
    • 20. 20% UNKNOWN 80% KNOWN
    • 21.  
    • 22. differentiation
    • 23.  
    • 24. credibility
    • 25.  
    • 26. longevity
    • 27. 1986 = $5,000
    • 28. Live Weekend Publish Your Way to Profits
    • 29. Colin Peacock
    • 30. Feb. 28 – Mar. 1 Las Vegas
    • 31.  
    • 32. Jay Conrad Levinson Guerrilla Marketing
    • 33. A. Per new client: B. Referrals: C. Referral Income: D . Magic #: (a x b) (a + c)
    • 34.  
    • 35.  
    • 36.  
    • 37. 8 The Steps
    • 38. 1 Step 1
    • 39.  
    • 40. 2 Step 2
    • 41. Poems + Publicity = DISASTER
    • 42. 3 Step 3
    • 43.  
    • 44. 4 Step 4
    • 45.  
    • 46. 5 Step 5
    • 47.  
    • 48.  
    • 49.
      • Questions
      • Benefit
      • Attention
      • Sell
      • Identify
      • Ultimate Claim
      • High quality pics
      • Image Building
      • Objective-Based
      NO, this is not ME!!!
    • 50. 6 Step 6
    • 51. Book title How to Become a Sales Superstar
    • 52. Book title Step 1 15 Chapters (Major Topics) How to Become a Sales Superstar
      • Closing sales
      • Prospecting
      • Handling Objections
      • Attitude
      • Rapport
      • Dress
      • Networking
      • Setting Goals
      • Getting a Coach
      • Time Management
      • Enthusiasm
      • Product Knowledge
      • Advertising
      • Follow-up
      • Lead Management
    • 53. Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence
      • Attitude
      • Setting Goals
      • Advertising
      • Prospecting
      • Networking
      • Rapport
      • Handling Objections
      • Closing sales
      • Time Management
      • Follow-up
      • Closing sales
      • Prospecting
      • Handling Objections
      • Attitude
      • Rapport
      • Dress
      • Networking
      • Setting Goals
      • Getting a Coach
      • Time Management
      • Enthusiasm
      • Product Knowledge
      • Advertising
      • Follow-up
      • Lead Management
    • 54. Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Major Topic) and add 18 Ingredients
      • CHAPTER: Attitude
      • Self-Esteem
      • Self-Confidence
      • Happiness
      • Old Programming
      • Let Go of Past
      • Enthusiasm
      • Personal Development
      • Education
      • Getting a Coach
      • Goal Setting
      • Exercise
      • Nutrition
      • Laughter
      • Stress Relief
      • Balance
      • Trust
      • Celebration
      • Helping Others
      Attitude
    • 55. Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Major Topic) and add 18 Ingredients Step 4 Cut the 18 ingredients down to 15 and put in sequence
      • CHAPTER: Attitude
      • Let Go of Past
      • Old Programming
      • Self-Esteem
      • Exercise
      • Self-Confidence
      • Laughter
      • Happiness
      • Enthusiasm
      • Personal Development
      • Education
      • Getting a Coach
      • Goal Setting
      • Nutrition
      • Stress Relief
      • Balance
    • 56. Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Major Topic) and add 18 Ingredients Step 4 Cut the 18 ingredients down to 15 and put in sequence Step 5 Turn the 15 Ingredients into Significant Statements Ingredient: Self-Confidence You’ve Got to Believe in Yourself to Win in Sales How to Become a Sales Superstar Attitude Self-Confidence
    • 57. Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Major Topic) and add 18 Ingredients Step 4 Cut the 18 ingredients down to 15 and put in sequence Step 5 Turn the 15 Ingredients into Significant Statements Step 6 Turn each significant statement into a question and come up with 3 answers
    • 58. Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Major Topic) and add 18 Ingredients Step 4 Cut the 18 ingredients down to 15 and put in sequence Step 5 Turn the 15 Ingredients into Significant Statements Step 6 Turn each significant statement into a question and come up with 3 answers Ingredient: Self-Confidence You’ve Got to Believe in Yourself to Win in Sales
    • 59. Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Ingredient: Self-Confidence You’ve Got to Believe in Yourself to Win in Sales Turn statement into a question WHY You’ve Got to Believe in Yourself to Win in Sales?
    • 60. Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Major Topic) and add 18 Ingredients Step 4 Cut the 18 ingredients down to 15 and put in sequence Step 5 Turn the 15 Ingredients into Significant Statements Step 6 Turn each significant statement into a question and come up with 3 answers Ingredient: Self-Confidence You’ve Got to Believe in Yourself to Win in Sales
      • 3 Answers
      • To get others to believe in you
      • To get referrals
      • Show belief in what you sell
      Turn statement into a question WHY You’ve Got to Believe in Yourself to Win in Sales?
    • 61. Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Major Topic) and add 18 Ingredients Step 4 Cut the 18 ingredients down to 15 and put in sequence Step 5 Turn the 15 Ingredients into Significant Statements Step 6 Turn each significant statement into a question and come up with 3 answers Ingredient: Self-Confidence You’ve Got to Believe in Yourself to Win in Sales
      • 3 Answers
      • To get others to believe in you
      • To get referrals
      • Show belief in what you sell
      Turn statement into a question WHY You’ve Got to Believe in Yourself to Win in Sales?
    • 62. 7 Step 7
    • 63.  
    • 64. 8 Step 8
    • 65. personal campaign manager
      • perth700
      • pre-pub sales
      • author announcement
      • radio interviews to appointments
      • making money with teleseminars
      • doing more paid speaking
      • home study courses
      • build a huge database
      • paid membership sites
      • attract 300-500 prospects
    • 66. Live Weekend Publish Your Way to Profits
    • 67. January 16-18 Atlanta January 23-25 Calgary
    • 68. Feb. 28 – Mar. 1 Las Vegas
    • 69. Friday The System
    • 70. PLAN IT The System
    • 71. WRITE IT In 40 Hours
    • 72. FUND IT Sell sponsors
    • 73. PUBLISH IT Get It Done!
    • 74. MOVE IT Get rid of it!
    • 75. Upgrade Publish Your Way to Profits Home Study Course
    • 76.
        • Quick Start Video
        • 5 Step-by-Step Manuals
        • 10 DVDs
        • Drill Sergeant DVD
        • The Fund It! System
          • Instructional DVD
          • 10 DVDs Why Sponsor a Book?”
      Home Study Course
    • 77.  
    • 78.  
    • 79.  
    • 80.  
    • 81.  
    • 82.  
    • 83.  
    • 84.  
    • 85. Frances Rostick
    • 86. George Strategis
    • 87. Retail………………………………. $2,000 Bonus 1 – Webinar Discount …….$997 Bonus 2 – Home Study Course…..FREE Bonus 3 – Front Cover Design …...FREE
    • 88. 2,000
    • 89. $997
    • 90. FREE
    • 91.  
    • 92. FREE
    • 93. FREE
    • 94. FREE
    • 95. If, at the end of day one, you are not convinced of the value of this workshop, you get a 100% refund, no questions asked. money-back guarantee 100%
    • 96. FREE 20 People ONLY 2 Webinars Feb 25 (5PM) How to write a book in 40 hours Mar 4 (4PM) The Secret to creating MASSIVE Income with a Book
    • 97. Basic: $497 (Workshop Only)
    • 98. $997 FREE FREE FREE FREE FREE Basic: $497 (Workshop Only) Includes the Stouffville Follow-up Stouffville Follow-up
    • 99.  
    • 100.  

    ×