GERRY: see note
 
 
 
 
 
 
We are living in a different world
 
MORE
consumer mindset changed
OLD vs NEW
 
 
FREE www.gerry robert.com
I’m   not   qu alified! I’m   not   a w riter! No   idea   w here to   sta rt! No   time!  Don’t   know  what to  write?
 
 
UNKNOWN 80% 20% KNOWN
20% UNKNOWN 80% KNOWN
 
differentiation
 
credibility
 
longevity
1986  =  $5,000
Live Weekend Publish Your Way to Profits
Colin Peacock
Feb. 28 – Mar. 1 Las Vegas
 
Jay Conrad Levinson Guerrilla Marketing
A.  Per new client: B.  Referrals: C.  Referral Income:  D .  Magic #: (a  x  b) (a  +  c)
 
 
 
8 The Steps
1 Step 1
 
2 Step 2
Poems  + Publicity = DISASTER
3 Step 3
 
4 Step 4
 
5 Step 5
 
 
<ul><li>Questions </li></ul><ul><li>Benefit </li></ul><ul><li>Attention </li></ul><ul><li>Sell </li></ul><ul><li>Identify ...
6 Step 6
Book title How to Become a Sales Superstar
Book title Step 1 15 Chapters (Major Topics) How to Become a Sales Superstar <ul><li>Closing sales </li></ul><ul><li>Prosp...
Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence <ul><li>Attitude  </li></ul>...
Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Maj...
Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Maj...
Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Maj...
Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Maj...
Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Maj...
Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Ingredient: Self-Confidence ...
Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Maj...
Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Maj...
7 Step 7
 
8 Step 8
personal campaign manager <ul><li>perth700 </li></ul><ul><li>pre-pub sales </li></ul><ul><li>author announcement </li></ul...
Live Weekend Publish Your Way to Profits
January 16-18 Atlanta January 23-25 Calgary
Feb. 28 – Mar. 1 Las Vegas
Friday The System
PLAN IT The System
WRITE IT In 40 Hours
FUND IT Sell sponsors
PUBLISH IT Get It Done!
MOVE IT Get  rid  of it!
Upgrade Publish Your Way to Profits Home Study Course
<ul><ul><li>Quick Start  Video </li></ul></ul><ul><ul><li>5 Step-by-Step  Manuals </li></ul></ul><ul><ul><li>10 DVDs </li>...
 
 
 
 
 
 
 
 
Frances Rostick
George Strategis
Retail………………………………. $2,000 Bonus 1 – Webinar Discount …….$997 Bonus 2 – Home Study Course…..FREE Bonus 3 – Front Cover Des...
2,000
$997
FREE
 
FREE
FREE
FREE
If, at the end of day one, you are not convinced of the value of this workshop, you get a 100% refund, no questions asked....
FREE 20 People ONLY 2 Webinars Feb 25 (5PM)  How to write a book in 40 hours   Mar 4 (4PM) The Secret to creating MASSIVE ...
Basic: $497  (Workshop Only)
$997 FREE FREE FREE FREE FREE Basic: $497  (Workshop Only) Includes the Stouffville Follow-up Stouffville  Follow-up
 
 
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8 Steps to Publishing Your Book As A Marketing Tool

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Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)

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  • Wednesday, November 19, 2008 – Bob spoke til 11:30am I spoke til 12:30 I used slides 1- 14.
  • Wednesday, November 19, 2008 – Bob spoke til 11:30am I spoke til 12:30 I used slides 1- 14.
  • This is fundamental to our whole Business Multiplier system. If you are using the same methods to attract, sell and build your business that you were using 5, 10, 15 years ago using without accounting for how the consumer has changed, you will NEVER be as effective as you could be. Most business owners, sales people etc, were trained with techniques that were developed 10, 15 even 20 years ago and they just don’t work the same anymore. That’s why they struggle so much.
  • KEYPOINT: Our proprietary system has a unique way of getting YOU the RIGHT book. Anyone can print a book… but getting the one that will really help multiply your business is what we give you.
  • KEYPOINT: Our proprietary system has a unique way of getting YOU the RIGHT book. Anyone can print a book… but getting the one that will really help multiply your business is what we give you.
  • Or less….
  • There are costs associated with publishing a book but we show you how to EASILY raise all the money you need. Remember we talked about the blue triangle? We said that what we wanted to do was make the top of the triangle (the top 20%) come to you. Well, there are a number of non-competing business or professionals who also want to get in front of them. What if we could show you exactly how to get them to advertise in your book. Let me show you an example… (Rev’d Larry Marshall – It’s YOUR Wedding)
  • This section deals with all of the “insider” secrets to publishing a book. What makes a great title, printing options, copyrights, ISBN #, testimonials, getting big name celebs to write the Foreword etc.
  • Getting the book is the easy part… getting rid of them… now that’s the challenge.
  • Resource Center: Where to get your book printed. Cover Designers Editors Hundreds of articles Where to find copyright Bar Code vendors Samples: Sample Media Kits (with original files for downloading) Promotional materials Contracts Tutorials How to get FREE publicity How to write a press release How to conduct an interview How to move minds from the stage How to generate referrals with a book How to become famous How to get big name endorsements How to get sponsors Calendar Regular webcasts Teleseminars Rolodex Printers Media contacts
  • 8 Steps to Publishing Your Book As A Marketing Tool

    1. 1. GERRY: see note
    2. 8. We are living in a different world
    3. 10. MORE
    4. 11. consumer mindset changed
    5. 12. OLD vs NEW
    6. 15. FREE www.gerry robert.com
    7. 16. I’m not qu alified! I’m not a w riter! No idea w here to sta rt! No time! Don’t know what to write?
    8. 19. UNKNOWN 80% 20% KNOWN
    9. 20. 20% UNKNOWN 80% KNOWN
    10. 22. differentiation
    11. 24. credibility
    12. 26. longevity
    13. 27. 1986 = $5,000
    14. 28. Live Weekend Publish Your Way to Profits
    15. 29. Colin Peacock
    16. 30. Feb. 28 – Mar. 1 Las Vegas
    17. 32. Jay Conrad Levinson Guerrilla Marketing
    18. 33. A. Per new client: B. Referrals: C. Referral Income: D . Magic #: (a x b) (a + c)
    19. 37. 8 The Steps
    20. 38. 1 Step 1
    21. 40. 2 Step 2
    22. 41. Poems + Publicity = DISASTER
    23. 42. 3 Step 3
    24. 44. 4 Step 4
    25. 46. 5 Step 5
    26. 49. <ul><li>Questions </li></ul><ul><li>Benefit </li></ul><ul><li>Attention </li></ul><ul><li>Sell </li></ul><ul><li>Identify </li></ul><ul><li>Ultimate Claim </li></ul><ul><li>High quality pics </li></ul><ul><li>Image Building </li></ul><ul><li>Objective-Based </li></ul>NO, this is not ME!!!
    27. 50. 6 Step 6
    28. 51. Book title How to Become a Sales Superstar
    29. 52. Book title Step 1 15 Chapters (Major Topics) How to Become a Sales Superstar <ul><li>Closing sales </li></ul><ul><li>Prospecting </li></ul><ul><li>Handling Objections </li></ul><ul><li>Attitude </li></ul><ul><li>Rapport </li></ul><ul><li>Dress </li></ul><ul><li>Networking </li></ul><ul><li>Setting Goals </li></ul><ul><li>Getting a Coach </li></ul><ul><li>Time Management </li></ul><ul><li>Enthusiasm </li></ul><ul><li>Product Knowledge </li></ul><ul><li>Advertising </li></ul><ul><li>Follow-up </li></ul><ul><li>Lead Management </li></ul>
    30. 53. Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence <ul><li>Attitude </li></ul><ul><li>Setting Goals </li></ul><ul><li>Advertising </li></ul><ul><li>Prospecting </li></ul><ul><li>Networking </li></ul><ul><li>Rapport </li></ul><ul><li>Handling Objections </li></ul><ul><li>Closing sales </li></ul><ul><li>Time Management </li></ul><ul><li>Follow-up </li></ul><ul><li>Closing sales </li></ul><ul><li>Prospecting </li></ul><ul><li>Handling Objections </li></ul><ul><li>Attitude </li></ul><ul><li>Rapport </li></ul><ul><li>Dress </li></ul><ul><li>Networking </li></ul><ul><li>Setting Goals </li></ul><ul><li>Getting a Coach </li></ul><ul><li>Time Management </li></ul><ul><li>Enthusiasm </li></ul><ul><li>Product Knowledge </li></ul><ul><li>Advertising </li></ul><ul><li>Follow-up </li></ul><ul><li>Lead Management </li></ul>
    31. 54. Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Major Topic) and add 18 Ingredients <ul><li>CHAPTER: Attitude </li></ul><ul><li>Self-Esteem </li></ul><ul><li>Self-Confidence </li></ul><ul><li>Happiness </li></ul><ul><li>Old Programming </li></ul><ul><li>Let Go of Past </li></ul><ul><li>Enthusiasm </li></ul><ul><li>Personal Development </li></ul><ul><li>Education </li></ul><ul><li>Getting a Coach </li></ul><ul><li>Goal Setting </li></ul><ul><li>Exercise </li></ul><ul><li>Nutrition </li></ul><ul><li>Laughter </li></ul><ul><li>Stress Relief </li></ul><ul><li>Balance </li></ul><ul><li>Trust </li></ul><ul><li>Celebration </li></ul><ul><li>Helping Others </li></ul>Attitude
    32. 55. Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Major Topic) and add 18 Ingredients Step 4 Cut the 18 ingredients down to 15 and put in sequence <ul><li>CHAPTER: Attitude </li></ul><ul><li>Let Go of Past </li></ul><ul><li>Old Programming </li></ul><ul><li>Self-Esteem </li></ul><ul><li>Exercise </li></ul><ul><li>Self-Confidence </li></ul><ul><li>Laughter </li></ul><ul><li>Happiness </li></ul><ul><li>Enthusiasm </li></ul><ul><li>Personal Development </li></ul><ul><li>Education </li></ul><ul><li>Getting a Coach </li></ul><ul><li>Goal Setting </li></ul><ul><li>Nutrition </li></ul><ul><li>Stress Relief </li></ul><ul><li>Balance </li></ul>
    33. 56. Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Major Topic) and add 18 Ingredients Step 4 Cut the 18 ingredients down to 15 and put in sequence Step 5 Turn the 15 Ingredients into Significant Statements Ingredient: Self-Confidence You’ve Got to Believe in Yourself to Win in Sales How to Become a Sales Superstar Attitude Self-Confidence
    34. 57. Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Major Topic) and add 18 Ingredients Step 4 Cut the 18 ingredients down to 15 and put in sequence Step 5 Turn the 15 Ingredients into Significant Statements Step 6 Turn each significant statement into a question and come up with 3 answers
    35. 58. Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Major Topic) and add 18 Ingredients Step 4 Cut the 18 ingredients down to 15 and put in sequence Step 5 Turn the 15 Ingredients into Significant Statements Step 6 Turn each significant statement into a question and come up with 3 answers Ingredient: Self-Confidence You’ve Got to Believe in Yourself to Win in Sales
    36. 59. Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Ingredient: Self-Confidence You’ve Got to Believe in Yourself to Win in Sales Turn statement into a question WHY You’ve Got to Believe in Yourself to Win in Sales?
    37. 60. Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Major Topic) and add 18 Ingredients Step 4 Cut the 18 ingredients down to 15 and put in sequence Step 5 Turn the 15 Ingredients into Significant Statements Step 6 Turn each significant statement into a question and come up with 3 answers Ingredient: Self-Confidence You’ve Got to Believe in Yourself to Win in Sales <ul><li>3 Answers </li></ul><ul><li>To get others to believe in you </li></ul><ul><li>To get referrals </li></ul><ul><li>Show belief in what you sell </li></ul>Turn statement into a question WHY You’ve Got to Believe in Yourself to Win in Sales?
    38. 61. Book title Step 1 15 Chapters (Major Topics) Step 2 Cut the 15 down to 10 and put in Sequence Step 3 Take one Chapter (Major Topic) and add 18 Ingredients Step 4 Cut the 18 ingredients down to 15 and put in sequence Step 5 Turn the 15 Ingredients into Significant Statements Step 6 Turn each significant statement into a question and come up with 3 answers Ingredient: Self-Confidence You’ve Got to Believe in Yourself to Win in Sales <ul><li>3 Answers </li></ul><ul><li>To get others to believe in you </li></ul><ul><li>To get referrals </li></ul><ul><li>Show belief in what you sell </li></ul>Turn statement into a question WHY You’ve Got to Believe in Yourself to Win in Sales?
    39. 62. 7 Step 7
    40. 64. 8 Step 8
    41. 65. personal campaign manager <ul><li>perth700 </li></ul><ul><li>pre-pub sales </li></ul><ul><li>author announcement </li></ul><ul><li>radio interviews to appointments </li></ul><ul><li>making money with teleseminars </li></ul><ul><li>doing more paid speaking </li></ul><ul><li>home study courses </li></ul><ul><li>build a huge database </li></ul><ul><li>paid membership sites </li></ul><ul><li>attract 300-500 prospects </li></ul>
    42. 66. Live Weekend Publish Your Way to Profits
    43. 67. January 16-18 Atlanta January 23-25 Calgary
    44. 68. Feb. 28 – Mar. 1 Las Vegas
    45. 69. Friday The System
    46. 70. PLAN IT The System
    47. 71. WRITE IT In 40 Hours
    48. 72. FUND IT Sell sponsors
    49. 73. PUBLISH IT Get It Done!
    50. 74. MOVE IT Get rid of it!
    51. 75. Upgrade Publish Your Way to Profits Home Study Course
    52. 76. <ul><ul><li>Quick Start Video </li></ul></ul><ul><ul><li>5 Step-by-Step Manuals </li></ul></ul><ul><ul><li>10 DVDs </li></ul></ul><ul><ul><li>Drill Sergeant DVD </li></ul></ul><ul><ul><li>The Fund It! System </li></ul></ul><ul><ul><ul><li>Instructional DVD </li></ul></ul></ul><ul><ul><ul><li>10 DVDs Why Sponsor a Book?” </li></ul></ul></ul>Home Study Course
    53. 85. Frances Rostick
    54. 86. George Strategis
    55. 87. Retail………………………………. $2,000 Bonus 1 – Webinar Discount …….$997 Bonus 2 – Home Study Course…..FREE Bonus 3 – Front Cover Design …...FREE
    56. 88. 2,000
    57. 89. $997
    58. 90. FREE
    59. 92. FREE
    60. 93. FREE
    61. 94. FREE
    62. 95. If, at the end of day one, you are not convinced of the value of this workshop, you get a 100% refund, no questions asked. money-back guarantee 100%
    63. 96. FREE 20 People ONLY 2 Webinars Feb 25 (5PM) How to write a book in 40 hours Mar 4 (4PM) The Secret to creating MASSIVE Income with a Book
    64. 97. Basic: $497 (Workshop Only)
    65. 98. $997 FREE FREE FREE FREE FREE Basic: $497 (Workshop Only) Includes the Stouffville Follow-up Stouffville Follow-up
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